Latest count of NBA followers: 87.9M on Instagram (12 Oct 2026). YouTube adds 24.5M subscribers.
Basketball league
NBA is a basketball league based in the United States. Follower counts are refreshed from public platform data.
Updated
Instagram (@nba) holds 78% of NBA's 112.4M followers and subscribers (87.9M); next come YouTube 24.5M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @nba | 87,916,866 followers | 78% | 12 Oct 2026 | |
| YouTube | @nba | 24,500,000 subscribers | 22% | 13 Oct 2026 |
| Combined | 2 accounts | 112,416,866 | 100% |
How NBA's numbers are counted: 87.9M + 24.5M = 112.4M.
NBA's contact route, audience split and rate estimates are ready — members see them in one tap.
The National Basketball Association, or NBA, is the premier professional basketball league in North America and a global sports powerhouse. Based in the United States, the organization serves as the governing body for thirty teams across the country and Canada. Since its founding in the mid-20th century, the league has evolved into a massive cultural and lifestyle brand that influences fashion, music, and entertainment worldwide.
The NBA reached unprecedented global heights through the expansion of television broadcasting and the emergence of iconic superstar players in the 1980s and 1990s. The league successfully marketed its top athletes as international celebrities, bridging the gap between sports and popular culture. This transition turned the league from a traditional sports organization into a digital media juggernaut with a massive presence on social platforms.
The league focuses on high-octane sports and lifestyle content, including game highlights, player interviews, and behind-the-scenes footage. Their videos often showcase top plays of the night, historical tributes, and micro-documentaries that track a team's journey through the season. This variety keeps fans engaged with both the athletic competition and the personalities that define the sport on and off the court.
The league manages a vast array of business interests, including its own broadcasting network, official merchandise, and global licensing deals. It maintains significant partnerships with major apparel brands, tech companies, and media giants to distribute its content internationally. These ventures extend into video games, e-sports leagues, and specialized training academies located in various countries around the world.
The NBA’s signature video content includes basketball game highlights, top plays, player interviews and behind-the-scenes features.
Watch NBA highlights and other video content on its official Instagram and YouTube accounts, with live and on-demand games offered through NBA League Pass. Availability varies by country.
The NBA has approximately 88 million followers on Instagram.
Sources: Wikipedia
Sources: Wikipedia
$80K+ is the starting budget for one Instagram post with NBA (112.4M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Lifestyle creators to compare with NBA's 112.4M: Dude Perfect (USA, 95.2M), Vlad and Niki (USA, 159.5M), ZARA (Spain, 61.8M) and Paris Saint-Germain (France, 134.7M).
By combined audience, NBA sits between Paris Saint-Germain (134.7M) and Dude Perfect (95.2M).
Instagram (@nba) holds 78% of NBA's audience; ZARA and Paris Saint-Germain are also biggest on Instagram, while Dude Perfect and Vlad and Niki are biggest on YouTube.
NBA posts in English, like Dude Perfect, Vlad and Niki, ZARA and Paris Saint-Germain.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| NBA | USA | Instagram (87.9M) | 112,416,866 | 13 Oct 2026 |
| Dude Perfect | USA | YouTube (62.8M) | 95,228,954 | 28 Sep 2026 |
| Vlad and Niki | USA | YouTube (151M) | 159,500,000 | 21 Sep 2026 |
| ZARA | Spain | Instagram (61.7M) | 61,840,682 | 13 Oct 2026 |
| Paris Saint-Germain | France | Instagram (67.3M) | 134,729,319 | 13 Oct 2026 |
NBA's Fan Score is 9.1. Profile depth leads at 10.0; platform presence trails at 8.0.
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As of 13 Oct 2026, NBA has 112.4M followers and subscribers: Instagram @nba 87.9M and YouTube @nba 24.5M, 112,416,866 in all.
On 6 Jun 1946: The Basketball Association of America was founded in New York; it is the league that became the NBA. NBA's Instagram account @nba has 87.9M followers as of 12 Oct 2026.
Instagram, where @nba has 87.9M followers: 78% of NBA's 112.4M. YouTube follows with 24.5M on @nba.
NBA posts as @nba on Instagram (87.9M) and @nba on YouTube (24.5M).
The USA is where NBA is listed; NBA posts in English on @nba (Instagram, 87.9M) and @nba (YouTube, 24.5M).
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Lifestyle creator on YouTube
Lifestyle and entertainment creator from the USA with a global Instagram audience
Lifestyle creator on YouTube
Lifestyle and entertainment creator from the USA with a global Instagram audience
See all 120 creators in Top Instagram influencers in the United States
2 CreatorFanBase rankings list NBA; the best placing is #26 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top Instagram influencers in the United States | #26 | 120 |
| Most-followed creators on Instagram | #48 | 120 |
See all 120 creators in Top Instagram influencers in the United States
