Paris Saint-Germain — Football club
Elite

Paris Saint-Germain

Paris Saint-Germain followers add up to 123.7M across Instagram and TikTok, counted on 12 Oct 2026. YouTube adds 11M subscribers.

Football club

Brand account
Verified
France
French, English

Paris Saint-Germain is a football club based in France. Follower counts are refreshed from public platform data.

Total reach
134.7M
Known for
Football club
psg

Updated

Paris Saint-Germain's audience at a glance

Paris Saint-Germain's 134.7M is spread out: Instagram 67.3M (50%), TikTok 56.4M (42%) and YouTube 11M (8.2%), so no single account carries Paris Saint-Germain's reach.

PlatformAccountFollowers / subscribersShareAs of
Instagram@psg67,329,319 followers50%12 Oct 2026
TikTok@psg56,400,000 followers42%13 Oct 2026
YouTube@psg11,000,000 subscribers8%13 Oct 2026
Combined3 accounts134,729,319100%

How Paris Saint-Germain's numbers are counted: 67.3M + 56.4M + 11M = 134.7M.

Start for $1

Member data

The details agencies ask for first

Paris Saint-Germain's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Paris Saint-Germain

Who is Paris Saint-Germain? Biography, age and background

Paris Saint-Germain, commonly known as PSG, is a professional football club based in Paris, France. Founded in 1970, the club has grown to become the most successful team in French football history, competing in the top-tier Ligue 1. As a major global brand, it represents the intersection of elite sport and Parisian culture, attracting fans from every corner of the globe.

How Paris Saint-Germain became famous

The club's rise to global fame accelerated significantly following major ownership changes that led to the acquisition of world-class talent and superstars. By consistently winning domestic titles and performing in European competitions, PSG established itself as a fashionable and dominant force in sports. This growth was further fueled by its ability to merge high-performance athletics with luxury lifestyle branding.

What Paris Saint-Germain posts

PSG's digital content features a blend of match highlights, training sessions, and lifestyle pieces that showcase the players' lives in Paris. Their videos often highlight technical skills, locker room celebrations, and exclusive interviews conducted in both French and English. The club utilizes high production values to maintain an aesthetic that matches its reputation as a premier sports and fashion brand.

Paris Saint-Germain business ventures, brands and endorsements

The club has pioneered unique collaborations, most notably becoming the first football team to partner with major basketball-centric lifestyle brands for their kits. They manage a worldwide network of retail stores and have entered into partnerships with companies in the electronics, hospitality, and beverage sectors. These ventures help the club maintain a presence that extends far beyond the football pitch.

Films, TV and signature work

Paris Saint-Germain’s video content includes match highlights, training footage, player interviews and behind-the-scenes features about the club.

Where to watch

Watch club videos on Paris Saint-Germain’s official YouTube channel and Instagram account. Availability varies by country.

Awards and milestones

Paris Saint-Germain has won multiple Ligue 1 titles and Coupe de France trophies.

Paris Saint-Germain timeline

  1. Paris FC and Stade Saint-Germain merged to form Paris Saint-Germain, which won the Ligue 2 title in its first season.
  2. PSG returned to Ligue 1 and moved into the Parc des Princes, its home ever since.
  3. Won its first major trophy, the Coupe de France, on penalties against Saint-Étienne at the Parc des Princes.
  4. Gérard Houllier's side won the club's first French championship, losing only three matches.
  5. The broadcaster Canal+ took control, and Raí, George Weah and David Ginola arrived during the 1990s.
  6. Beat Rapid Wien 1–0 in Brussels to win the UEFA Cup Winners' Cup, the club's first European trophy.
  7. Qatar Sports Investments bought a majority stake, and Nasser Al-Khelaifi became president.
  8. Signed Neymar from Barcelona and Kylian Mbappé from Monaco; Lionel Messi joined in 2021.
  9. The men's team moved into Campus PSG, the club-owned training ground in Poissy.
  10. Luis Enrique's side beat Inter Milan 5–0 in Munich for a first Champions League title, then won it again in 2026 against Arsenal on penalties.

Sources: Wikipedia

The business behind Paris Saint-Germain

  • Owners: Qatar Sports Investments holds 85.9% of the shares, Arctos Partners 12.5% (bought in 2023) and Boardroom 1.6% (2025).
  • Revenue: Deloitte put PSG fourth in world football revenue in May 2026 with €837 million, and Forbes valued the club at about €5 billion.
  • Other teams: Besides the men's side, the club runs a women's team, a youth academy and handball, judo and esports sections.
  • Parc des Princes: Matchday income comes from the Parc des Princes, where 2024–25 drew a record average of 47,639 a game.

Sources: Wikipedia

How much does Paris Saint-Germain charge per sponsored post?

At 134.7M followers, Paris Saint-Germain is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire Paris Saint-Germain

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Paris Saint-Germain for you.

How we estimate sponsored-post rates

Book Paris Saint-Germain for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with Paris Saint-Germain and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

Content and audience

Niche
Lifestyle
Country
France
Language
French, English
Platforms
Instagram, TikTok, YouTube
Known for
Football club
Profile type
Brand account

How Paris Saint-Germain compares with similar creators

Lifestyle creators to compare with Paris Saint-Germain's 134.7M: Vlad and Niki (USA, 159.5M), NBA (USA, 112.4M) and Dude Perfect (USA, 95.2M).

By combined audience, Paris Saint-Germain sits between Vlad and Niki (159.5M) and NBA (112.4M).

Instagram (@psg) holds 50% of Paris Saint-Germain's audience; NBA is also biggest on Instagram, while Vlad and Niki and Dude Perfect are biggest on YouTube.

Paris Saint-Germain posts in French and English, like Vlad and Niki, NBA and Dude Perfect.

CreatorCountryBiggest platformFollowers and subscribersAs of
Paris Saint-GermainFranceInstagram (67.3M)134,729,31913 Oct 2026
Vlad and NikiUSAYouTube (151M)159,500,00021 Sep 2026
NBAUSAInstagram (87.9M)112,416,86613 Oct 2026
Dude PerfectUSAYouTube (62.8M)95,228,95428 Sep 2026

Paris Saint-Germain's Fan Score

Rated 9.4 of 10, Paris Saint-Germain gains most from profile depth 10.0 and least from platform presence 9.0.

Audience reach9.3 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

Fan score

—/5

No fan ratings yet — be the first

5★0
4★0
3★0
2★0
1★0

Rate Paris Saint-Germain

—

Creators similar to Paris Saint-Germain

Working with Paris Saint-Germain

Reach Paris Saint-Germain through @psg on Instagram, @psg on TikTok and @psg on YouTube. How brands approach Paris Saint-Germain and similar creators.

FAQs about Paris Saint-Germain

How many followers does Paris Saint-Germain have?

As of 13 Oct 2026, Paris Saint-Germain has 134.7M followers and subscribers: Instagram @psg 67.3M, TikTok @psg 56.4M and YouTube @psg 11M, 134,729,319 in all.

When was Paris Saint-Germain founded?

On 12 Aug 1970: Paris FC and Stade Saint-Germain merged to form Paris Saint-Germain, which won the Ligue 2 title in its first season. Paris Saint-Germain's Instagram account @psg has 67.3M followers as of 12 Oct 2026.

What awards has Paris Saint-Germain won?

1982: Won its first major trophy, the Coupe de France, on penalties against Saint-Étienne at the Parc des Princes. 1996: Beat Rapid Wien 1–0 in Brussels to win the UEFA Cup Winners' Cup, the club's first European trophy. 2025: Luis Enrique's side beat Inter Milan 5–0 in Munich for a first Champions League title, then won it again in 2026 against Arsenal on penalties.

Which platform is Paris Saint-Germain biggest on?

Instagram, where @psg has 67.3M followers: 50% of Paris Saint-Germain's 134.7M. TikTok follows with 56.4M on @psg.

What are Paris Saint-Germain's official social media accounts?

Paris Saint-Germain posts as @psg on Instagram (67.3M), @psg on TikTok (56.4M) and @psg on YouTube (11M).