The financial news and advice arm of the Daily Mail providing expert insights into personal finance.
This Is Money is a leading UK-based financial website and news outlet powered by the Daily Mail. The platform serves as a comprehensive resource for personal finance, market news, and economic analysis aimed at a broad British audience. It specializes in translating complex economic trends into actionable advice for everyday savers, investors, and homeowners across the United Kingdom.
Latest recorded followers, subscribers and engagement on each platform.
26.7K
as of Oct 16, 2026
Followers
This Is Money's contact route, audience split and rate estimates are ready — members see them in one tap.
This Is Money is the dedicated financial section of the Daily Mail's digital portfolio, established to provide accessible economic reporting. Based in the United Kingdom, it has grown from a traditional news supplement into a major digital destination for business updates and consumer rights. The outlet leverages the journalistic resources of its parent company while maintaining a specific focus on the UK financial landscape.
The platform achieved national prominence by bridging the gap between high-level financial journalism and consumer-focused advice. It became a household name in Britain by consistently breaking news on tax changes, pension reforms, and mortgage market fluctuations. Its reputation was further solidified through its consumer champion columns, which advocate for readers facing issues with banks and service providers.
On social media and its primary site, This Is Money delivers a mix of breaking news headlines, expert Q&A sessions, and explanatory graphics. Their content frequently covers the London Stock Exchange, housing market data, and practical tips for reducing household bills. They are also well-known for their 'This Is Money Podcast,' where editors discuss the week's biggest financial stories in a conversational format.
As part of the DMG Media group, This Is Money operates within a vast network of media properties including the Daily Mail and MailOnline. The brand generates revenue through digital advertising, lead generation for financial products, and affiliate partnerships. They often collaborate with industry experts and financial institutions to provide sponsored guides and calculators for their readership.
There is no reliable public estimate for the standalone net worth of This Is Money as it is a subsidiary of the privately-held Daily Mail and General Trust. Its primary income streams include programmatic advertising, premium lead generation, and commercial partnerships with financial service providers. The brand's value lies in its high-traffic volume and its status as a trusted authority for UK consumers.
While primarily a digital and print entity, This Is Money is highly regarded for its signature editorial campaigns and long-running podcast. Their investigative work into banking scams and consumer overcharging has been cited by various national broadcasters. They also produce comprehensive annual guides on tax planning and investment strategies that serve as industry benchmarks.
Audiences can follow This Is Money across all major social platforms, including Instagram, X (formerly Twitter), and Facebook. Their central hub is the official This Is Money website, which hosts their full archive of articles and tools. Additionally, their weekly podcast is available on all major streaming services, offering deep dives into the UK economy.
This Is Money has received numerous industry accolades, including multiple Press Awards for their financial journalism and consumer advocacy. A major digital milestone includes reaching over 26,000 followers on Instagram, reflecting their growing reach among a younger, mobile-first audience. They consistently rank as one of the top personal finance sites in the UK by traffic volume.
This Is Money has 26.7K followers in total, which puts this profile in the micro band (10k – 100k followers). The largest single audience is on Instagram with 26.7K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where This Is Money's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 26.7K followers | 100% | @thisismoney |
Every handle on this page links to the official account. If you are verifying This Is Money before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
This Is Money is based in United Kingdom and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in education and finance & business, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting This Is Money for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
This Is Money's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for This Is Money; the current platform totals above remain the clearest view of audience size.
CFB Rating 7.3 out of 10, and what fans think.
Fan score
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Other questions people ask about This Is Money.
How much does it cost to hire This Is Money? A planning estimate for one sponsored post is $200 – $550 per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $100 – $200 |
| Sponsored post, Reel or Short | $200 – $550 |
| Dedicated video or integration | $350 – $1K |
| Three-post campaign package | $500 – $1K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with This Is Money for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with This Is Money and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
This Is Money has about 26.7K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from This Is Money is estimated at $200 – $550. The range uses the combined public follower count across the platforms stored on this profile, with the Instagram rate band. It is an estimate, not a quote. This Is Money sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
This Is Money is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
United Kingdom is the country on This Is Money's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged United Kingdom is on the country list.
This Is Money is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
This Is Money is filed under Education and tagged as English-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More education creators are on the Education category.
Request a collaboration with This Is Money using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Start with the similar names on this profile, then widen to the Education category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for This Is Money is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
This Is Money is tagged Education, United Kingdom in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to This Is Money and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. This Is Money decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from This Is Money is $200 – $550. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — This Is Money sets the real rate. The method is on the methodology page.
This Is Money is one of the Education profiles in United Kingdom on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Education category and United Kingdom as the country, then set a follower range that fits the budget. Shortlist a few names like This Is Money, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
This Is Money is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach This Is Money's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for This Is Money are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
This Is Money has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
This Is Money is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to This Is Money for you. Use the official links on the profile and ask This Is Money for a fee. Plan prices for directory access are separate, on the pricing page.
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