The first Korean-American model to serve as a global ambassador for L'Oréal Paris and a signature muse for Chanel.
Born in Seoul and raised in California, Soo Joo Park has become one of the most recognizable faces in the global fashion industry. She is widely celebrated for her striking platinum blonde hair and her work as a top runway model for major luxury houses. Beyond modeling, she has expanded her creative reach into music and television, establishing herself as a multidimensional cultural icon between the United States and South Korea.
Latest recorded followers, subscribers and engagement on each platform.
618.1K
as of Oct 16, 2026
Followers
Soo Joo Park's contact route, audience split and rate estimates are ready — members see them in one tap.
Soo Joo Park was born in Seoul, South Korea, and moved to Anaheim, California, at the age of ten. She studied architecture at the University of California, Berkeley, before being discovered in a vintage clothing store in San Francisco. This transition from academia to the fashion world marked the beginning of a career that would challenge traditional beauty standards in the industry.
Her major breakthrough occurred in 2013 when she bleached her hair platinum blonde, a stylistic choice that caught the attention of influential designers and editors. This transformation led to her being cast in major campaigns for Carine Roitfeld and walking for top-tier brands like Chanel and Tom Ford. She quickly became a staple on international runways, lauded for her unique look and versatile presence.
Soo Joo's social media content is a curated mix of high-fashion editorial work, behind-the-scenes glimpses at major fashion weeks, and personal lifestyle updates. She often shares her musical projects and DJ sets, showcasing her life beyond the catwalk. Her posts frequently feature her collaborations with luxury brands and her travels between major fashion capitals like Paris, New York, and Seoul.
As a major figure in fashion, she has secured prestigious long-term contracts, most notably as a global ambassador for L'Oréal Paris. She has been a consistent face for Chanel, appearing in numerous campaigns and runway shows for the house. Additionally, she has collaborated with brands like MAC Cosmetics, Adidas, and various high-end editorial publications worldwide.
While there is no reliable public estimate of her specific net worth, her income is primarily generated through high-level modeling contracts, global beauty endorsements, and appearances. Her work with luxury houses and mass-market beauty giants provides a steady stream of revenue. She also earns through her work as a DJ and musical artist, contributing to her overall professional portfolio.
Soo Joo has appeared as a guest judge on Korea's Next Top Model and was a cast member on the reality series 'Devil's Runway.' She also made an appearance in the Netflix series 'Sense8,' showcasing her range as an actress. In the music world, she performs under the name Ether, releasing tracks that blend electronic and dream-pop influences.
Fans can follow her career and personal journey through her official Instagram account, where she shares her latest fashion projects and musical endeavors. Her runway appearances are frequently documented on major fashion networks and official brand channels like Chanel and L'Oréal. Her musical work can be found on various streaming platforms where she performs as Ether.
Soo Joo Park has reached a significant social media milestone with over 600,000 followers on Instagram. She has been named one of the 'Top 50' models by Models.com and has graced the covers of Vogue editions in multiple countries including Korea and Japan. Her appointment as L'Oréal's first Asian-American global spokesperson remains a landmark achievement for representation in the beauty industry.
Soo Joo Park has 618.1K followers in total, which puts this profile in the macro band (500k – 1m followers). The largest single audience is on Instagram with 618.1K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Soo Joo Park's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 618.1K followers | 100% | @soojoo |
Every handle on this page links to the official account. If you are verifying Soo Joo Park before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Soo Joo Park is based in South Korea and posts in Korean and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and beauty & fashion, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Soo Joo Park for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Soo Joo Park's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Soo Joo Park; the current platform totals above remain the clearest view of audience size.
CFB Rating 7.9 out of 10, and what fans think.
Fan score
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Other questions people ask about Soo Joo Park.
How much does it cost to hire Soo Joo Park? A planning estimate for one sponsored post is $5K – $12K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $2K – $4K |
| Sponsored post, Reel or Short | $5K – $12K |
| Dedicated video or integration | $9K – $22K |
| Three-post campaign package | $13K – $31K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Soo Joo Park for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Soo Joo Park and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Soo Joo Park has about 618.1K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Soo Joo Park sits around $5K – $12K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the Instagram rate band. It is an estimate, not a quote. Ask Soo Joo Park for the current fee. How the range is built is on the methodology page.
The profile marks Soo Joo Park as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
South Korea is the country on Soo Joo Park's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged South Korea is on the country list.
Soo Joo Park is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
Movies & TV is how Soo Joo Park is grouped in the directory, with Korean as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Movies & TV category.
Use the collaboration form on this profile to send Soo Joo Park your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Movies & TV category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Soo Joo Park is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Soo Joo Park is tagged Movies & TV, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Soo Joo Park and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Soo Joo Park decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Soo Joo Park is $5K – $12K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Soo Joo Park sets the real rate. The method is on the methodology page.
Soo Joo Park is one of the Movies & TV profiles in South Korea on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like Soo Joo Park, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Soo Joo Park is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Soo Joo Park's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Soo Joo Park are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Soo Joo Park has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Soo Joo Park for you. Use the official links on the profile and ask Soo Joo Park for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Soo Joo Park while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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