South Korea's premier mukbang creator known for her adventurous seafood tastings and immersive ASMR.
Ssoyoung, born So-young Han, is a prominent South Korean YouTuber and actress who rose to global fame through her unique approach to the mukbang genre. Based in Seoul, she has transitioned from a professional acting career into full-time content creation, focusing on elaborate and often unconventional seafood dishes. With a massive following across multiple platforms, she is celebrated for her expressive reactions and high-quality audio production that defines the modern ASMR eating experience.
Latest recorded followers, subscribers and engagement on each platform.
332.9K
as of Oct 16, 2026
Followers
Ssoyoung's contact route, audience split and rate estimates are ready — members see them in one tap.
Ssoyoung, whose real name is So-young Han, was born on January 1, 1987, in South Korea. Before becoming a digital sensation, she pursued a career in the entertainment industry as a professional actress, appearing in various Korean television dramas and films. Her transition into the world of social media allowed her to combine her performing talents with her love for food, eventually establishing her as a leading figure in the global K-food wave.
Ssoyoung's breakthrough occurred when she began posting high-production value mukbang videos that featured rare and giant seafood items seldom seen on mainstream platforms. Her videos went viral internationally due to her vivid facial expressions and the sheer scale of the meals she consumed. By catering to the growing global fascination with ASMR and Korean food culture, she quickly amassed millions of subscribers, crossing linguistic barriers through visual and auditory storytelling.
Her content primarily revolves around ASMR mukbang, where the sounds of eating, crunching, and food preparation are emphasized. She is best known for videos featuring giant squid, octopus, king crab, and various shellfish, often prepared with vibrant, spicy sauces. While her style is sensory-focused, she also incorporates humor and theatrical elements into her presentations, making each video an immersive performance rather than just a meal.
As a major influencer in the food space, Ssoyoung collaborates with various culinary brands and kitchenware companies. She is represented by Aloha Media, which manages her professional partnerships and international outreach. Beyond direct sponsorships, she has successfully monetized her personal brand through merchandise and digital advertising, leveraging her massive viewership to promote Korean cuisine to a worldwide audience.
While there is no single definitive public record of her exact net worth, media outlets estimate it to be in the millions of dollars based on her massive YouTube viewership. Her primary income streams include YouTube AdSense revenue, high-value brand deals, and sponsored content across her social media platforms. Given her billions of cumulative views, she is considered one of the highest-earning content creators in the South Korean digital market.
Prior to her YouTube success, Ssoyoung appeared in several Korean dramas, including 'The Great Seer' and 'Glamorous Temptation.' However, her signature work is undoubtedly her 'Ssoyoung ASMR' series on YouTube. This series has become a staple of the mukbang genre, influencing how seafood eating shows are produced and consumed by audiences globally.
Fans can find her primary long-form content on her official YouTube channel, 'Ssoyoung,' where she uploads frequent high-definition mukbang videos. She also maintains an active presence on Instagram under the handle 'ssoyoung_mukbang,' where she shares behind-the-scenes clips, personal updates, and food photography. Additionally, her content is widely shared across TikTok and other short-form video platforms.
Ssoyoung has achieved significant milestones in the digital space, most notably surpassing the 10 million subscriber mark on YouTube, earning her the prestigious Diamond Creator Award. She has also reached over 330,000 followers on Instagram and billions of total views across her video library. These metrics solidify her position as one of the most influential food creators in the history of the platform.
Ssoyoung has 332.9K followers in total, which puts this profile in the mid-tier band (100k – 500k followers). The largest single audience is on Instagram with 332.9K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Ssoyoung's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 332.9K followers | 100% | @ssoyoung_mukbang |
Every handle on this page links to the official account. If you are verifying Ssoyoung before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Ssoyoung is based in South Korea and posts in Korean and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and food & cooking, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Ssoyoung for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Ssoyoung's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Ssoyoung; the current platform totals above remain the clearest view of audience size.
CFB Rating 7.6 out of 10, and what fans think.
Fan score
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Other questions people ask about Ssoyoung.
How much does it cost to hire Ssoyoung? A planning estimate for one sponsored post is $3K – $7K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $950 – $2K |
| Sponsored post, Reel or Short | $3K – $7K |
| Dedicated video or integration | $5K – $12K |
| Three-post campaign package | $7K – $17K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Ssoyoung for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Ssoyoung and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Ssoyoung has about 332.9K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Ssoyoung is estimated at $3K – $7K. The range uses the combined public follower count across the platforms stored on this profile, with the Instagram rate band. It is an estimate, not a quote. Ssoyoung sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
Ssoyoung is not marked verified on this profile yet. The links here are still the public accounts we have on file, so compare them with the channel you know before you write. You can flag a correction on the contact page.
The country stored for Ssoyoung is South Korea. Lists and rankings use that tag, so it is the place to start when the buyers are there. A city is not stored separately. More South Korea creators are on the country list.
Ssoyoung is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
Movies & TV is how Ssoyoung is grouped in the directory, with Korean as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Movies & TV category.
Use the collaboration form on this profile to send Ssoyoung your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Other published creators near Ssoyoung are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Ssoyoung is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Ssoyoung is tagged Movies & TV, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Ssoyoung and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Ssoyoung decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Ssoyoung is $3K – $7K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Ssoyoung sets the real rate. The method is on the methodology page.
Ssoyoung is one of the Movies & TV profiles in South Korea on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like Ssoyoung, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Ssoyoung is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Ssoyoung's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Ssoyoung are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Ssoyoung has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Ssoyoung for you. Use the official links on the profile and ask Ssoyoung for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Ssoyoung while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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