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Nike — Sportswear brand
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Nike

Nike followers add up to 300.3M across Instagram and TikTok, counted on 12 Oct 2026. YouTube adds 2.3M subscribers.

Sportswear brand

Brand account
USA
English

Nike's main Instagram account, one of the biggest brand audiences in sport. Follower counts are refreshed from public platform data.

Total reach
302.6M
Known for
Global sportswear brand
nike

Updated

Nike's audience at a glance

Instagram (@nike) holds 96% of Nike's 302.6M followers and subscribers (291M); next come TikTok 9.3M and YouTube 2.3M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@nike291,008,674 followers96%12 Oct 2026
TikTok@nike9,300,000 followers3%13 Oct 2026
YouTube@nike2,280,000 subscribers1%13 Oct 2026
Combined3 accounts302,588,674100%

How Nike's numbers are counted: 291M + 9.3M + 2.3M = 302.6M.

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Member data

The details agencies ask for first

Nike's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Nike

What is Nike? Biography, age and background

Nike is a premier global sportswear and equipment brand headquartered in the USA. Founded originally in 1964 as Blue Ribbon Sports, it officially became Nike, Inc. in 1971. The brand has grown into the world's largest supplier of athletic shoes and apparel, deeply integrated into both professional sports and mainstream street culture.

How Nike became famous

Nike's breakthrough into a global powerhouse was fueled by its innovative footwear technology and iconic 'Just Do It' marketing campaign. The brand achieved legendary status through historic partnerships with elite athletes, most notably the signing of Michael Jordan in the 1980s. These strategic moves transitioned the company from a niche track shoe manufacturer to a dominant cultural icon.

What Nike posts

Nike's social media content focuses on high-intensity fitness, athlete stories, and product innovation. Their videos often feature cinematic production values, showcasing professional athletes alongside motivational messages about perseverance and health. They frequently post campaign films that highlight social issues and the cultural impact of sports worldwide.

Nike business ventures, brands and endorsements

Beyond its core apparel line, Nike owns several major brands including Jordan Brand and Converse. The company is famous for its extensive roster of athlete endorsements, spanning football, basketball, tennis, and athletics. They also engage in high-profile collaborations with luxury fashion houses and streetwear designers to maintain their position at the intersection of sport and style.

Films, TV and signature work

Nike is known for athlete-focused advertising and motivational sports videos, including its long-running “Just Do It” campaign and the “You Can’t Stop Us” film.

Where to watch

Nike’s sports campaigns and athlete stories can be watched on its official Instagram account and YouTube channel.

Awards and milestones

Nike’s main Instagram account has approximately 291.2 million followers, making it one of the largest brand audiences in sport.

Nike timeline

  1. Phil Knight and his former track coach Bill Bowerman founded Blue Ribbon Sports to import Onitsuka Tiger running shoes from Japan.
  2. The company launched its own brand, Nike, with the Swoosh logo; Bowerman used his wife's waffle iron to make a lighter sole.
  3. Introduced the Moon Shoe, named for a tread that looked like astronauts' footprints.
  4. Made its first uniforms for a professional team, the Portland Timbers of the North American Soccer League, an early step toward the team kits it now supplies across football, basketball and American football.
  5. Went public in December, by which time Nike had reached about half of the US athletic shoe market, less than a decade after launching its own brand.
  6. Signed rookie Michael Jordan; the Air Jordan line that followed became Nike's biggest sub-brand.
  7. The first Just Do It advert aired, with the slogan written by agency co-founder Dan Wieden.
  8. Phil Knight stepped down from all duties at the company he co-founded more than 50 years earlier, having given up the chief executive role in 2004.
  9. Stopped selling directly on Amazon, shifting toward its own stores, website and apps as part of a direct-to-consumer strategy.
  10. Reported revenue of more than $46 billion for the fiscal year, as the world's largest supplier of athletic shoes and apparel.

Sources: Wikipedia

The business behind Nike

  • The company: The account belongs to Nike, Inc., an American footwear and apparel company headquartered near Beaverton, Oregon, and the world's largest supplier of athletic shoes and apparel.
  • Revenue: Nike ranked 89th on the 2018 Fortune 500 list of the largest US corporations by revenue.
  • Brands and stores: Besides the Nike brand, the company sells under Air Jordan and owns Converse; it runs its own Niketown stores.
  • Brand value: The Nike brand alone was valued at more than $32 billion in 2020, the most valuable brand among sports businesses, up from $29.6 billion in 2017.
  • Sponsorships: Nike sponsors athletes and teams around the world, built on the Just Do It slogan and the Swoosh logo.

Sources: Wikipedia

How much does Nike charge per sponsored post?

Nike's 302.6M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Fitness & Health
Country
USA
Language
English
Platforms
Instagram, TikTok, YouTube
Known for
Global sportswear brand
Profile type
Brand account

How Nike compares with similar creators

Fitness & health creators to compare with Nike's 302.6M: Manchester United (United Kingdom, 111.9M), coach rahul and jyoti (India, 48.7K) and National Geographic (USA, 304.6M).

By combined audience, Nike sits between National Geographic (304.6M) and Manchester United (111.9M).

Instagram (@nike) holds 96% of Nike's audience; Manchester United and National Geographic are also biggest on Instagram, while coach rahul and jyoti is biggest on YouTube.

Nike posts in English, like Manchester United, coach rahul and jyoti and National Geographic.

CreatorCountryBiggest platformFollowers and subscribersAs of
NikeUSAInstagram (291M)302,588,67413 Oct 2026
Manchester UnitedUnited KingdomInstagram (66.1M)111,936,89913 Oct 2026
coach rahul and jyotiIndiaYouTube (48.7K)48,70026 Oct 2026
National GeographicUSAInstagram (268.4M)304,602,51313 Oct 2026

Nike's Fan Score

Audience reach (10.0) lifts Nike to 9.5/10, while profile depth 9.0 holds the score back.

Audience reach10.0 / 10
Platform presence9.0 / 10
Profile depth9.0 / 10

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Working with Nike

Reach Nike through @nike on Instagram, @nike on TikTok and @nike on YouTube. How brands approach Nike and similar creators.

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FAQs about Nike

How many followers does Nike have?

As of 13 Oct 2026, Nike has 302.6M followers and subscribers: Instagram @nike 291M, TikTok @nike 9.3M and YouTube @nike 2.3M, 302,588,674 in all.

When was Nike founded?

On 25 Jan 1964: Phil Knight and his former track coach Bill Bowerman founded Blue Ribbon Sports to import Onitsuka Tiger running shoes from Japan. Nike's Instagram account @nike has 291M followers as of 12 Oct 2026.

Which platform is Nike biggest on?

Instagram, where @nike has 291M followers: 96% of Nike's 302.6M. TikTok follows with 9.3M on @nike.

What are Nike's official social media accounts?

Nike posts as @nike on Instagram (291M), @nike on TikTok (9.3M) and @nike on YouTube (2.3M).

Where is Nike from, and what language does Nike post in?

The USA is where Nike is listed; Nike posts in English on @nike (Instagram, 291M) and @nike (TikTok, 9.3M).