Manchester United — Sport and fitness creator from the United Kingdom with a global Instagram audience
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Manchester United

Manchester United followers on Instagram: 66.1M as of 12 Oct 2026, plus 34.2M on TikTok. YouTube adds 11.6M subscribers.

Sport and fitness creator from the United Kingdom with a global Instagram audience

Brand account
Verified
United Kingdom
English

Manchester United is one of the largest sport and fitness accounts on Instagram, followed by tens of millions of people worldwide and posting from the United Kingdom. Audience sits mainly in the English-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.

Total reach
111.9M
Known for
One of the most-followed sport and fitness accounts on Instagram in the United Kingdom
manutd

Updated

Manchester United's audience at a glance

Manchester United's 111.9M is spread out: Instagram 66.1M (59%), TikTok 34.2M (31%) and YouTube 11.6M (10%), so no single account carries Manchester United's reach.

PlatformAccountFollowers / subscribersShareAs of
Instagram@manutd66,136,899 followers59%12 Oct 2026
TikTok@manutd34,200,000 followers31%13 Oct 2026
YouTube@manutd11,600,000 subscribers10%13 Oct 2026
Combined3 accounts111,936,899100%

How Manchester United's numbers are counted: 66.1M + 34.2M + 11.6M = 111.9M.

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Member data

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Manchester United's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Manchester United

What is Manchester United? Biography, age and background

Manchester United is one of the most famous and successful professional football clubs in the world, based in Old Trafford, Greater Manchester. Founded in the late 19th century, the club has a rich history of sporting achievement and a global fan base that spans every continent. It operates as a major global brand in the sports and fitness industry.

How Manchester United became famous

The club's fame was built over decades of dominance in English and European football, particularly under legendary managers like Sir Matt Busby and Sir Alex Ferguson. Achieving numerous league titles and European cups solidified its status as a sporting powerhouse. This legacy has translated into one of the largest digital followings of any organization in the world.

What Manchester United posts

The club's social media channels provide fans with match highlights, training ground footage, and exclusive player interviews. Their content is designed to be highly engaging for sports enthusiasts, focusing on both the tactical side of football and the lifestyle of the players. They also share historical clips to celebrate the club's prestigious heritage.

Manchester United business ventures, brands and endorsements

Manchester United is a commercial giant, maintaining lucrative partnerships with global leaders in apparel, automotive, and financial services. These brand ambassador roles and sponsorship deals are central to the club's business model. Their reach makes them an ideal partner for global awareness campaigns and large-scale product launches.

Films, TV and signature work

Manchester United’s signature video content includes match highlights, player interviews, training footage and behind-the-scenes features about the club.

Where to watch

Watch content on Manchester United’s Instagram account, official YouTube channel and club streaming service MUTV. Availability varies by country.

Awards and milestones

Manchester United has won 20 English top-flight league titles and three European Cups/UEFA Champions League titles. Its Instagram account has approximately 66.1 million followers.

Manchester United timeline

  1. The club was formed as Newton Heath LYR Football Club by railway workers of the Lancashire and Yorkshire Railway depot in Newton Heath.
  2. Saved from bankruptcy by a group of local businessmen, Newton Heath was renamed Manchester United.
  3. United moved into Old Trafford, still its home ground more than a century later and the largest club stadium in the UK.
  4. The Munich air disaster killed eight players among 23 people on board as the team returned from a European Cup tie in Belgrade.
  5. Under Matt Busby, United beat Benfica 4–1 at Wembley to become the first English club to win the European Cup.
  6. Alex Ferguson's side won the Premier League, FA Cup and Champions League in the same season, the first treble by an English club.
  7. Malcolm Glazer took the club private in a highly leveraged takeover valued at almost £800 million, of which more than £500 million of borrowed money became the club's debt.
  8. Manchester United listed shares on the New York Stock Exchange.
  9. Ferguson retired after 26 years and 38 trophies; United won the league that season for a record 20th time.
  10. Sir Jim Ratcliffe bought 25% of the club, and his Ineos Sport company took control of football operations; his stake rose to 28.94% in December 2024.

Sources: Wikipedia

How much does Manchester United charge per sponsored post?

$80K+ is the starting budget for one Instagram post with Manchester United (111.9M followers); usage rights and exclusivity add to it.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire Manchester United

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Content and audience

Niche
Fitness & Health
Country
United Kingdom
Language
English
Platforms
Instagram, TikTok, YouTube
Known for
One of the most-followed sport and fitness accounts on Instagram in the United Kingdom
Profile type
Brand account

How Manchester United compares with similar creators

Fitness & health creators to compare with Manchester United's 111.9M: Nike (USA, 302.6M), coach rahul and jyoti (India, 48.7K) and Sidemen (United Kingdom, 37M).

Manchester United is #2 of the 4: 190.7M behind Nike and 74.9M ahead of Sidemen.

Instagram (@manutd) holds 59% of Manchester United's audience; Nike is also biggest on Instagram, while coach rahul and jyoti and Sidemen are biggest on YouTube.

Manchester United posts in English, like Nike, coach rahul and jyoti and Sidemen.

CreatorCountryBiggest platformFollowers and subscribersAs of
Manchester UnitedUnited KingdomInstagram (66.1M)111,936,89913 Oct 2026
NikeUSAInstagram (291M)302,588,67413 Oct 2026
coach rahul and jyotiIndiaYouTube (48.7K)48,70026 Oct 2026
SidemenUnited KingdomYouTube (23.4M)37,016,72421 Sep 2026

Manchester United's Fan Score

Profile depth (10.0) lifts Manchester United to 9.3/10, while platform presence 9.0 holds the score back.

Audience reach9.2 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with Manchester United

Reach Manchester United through @manutd on Instagram, @manutd on TikTok and @manutd on YouTube. How brands approach Manchester United and similar creators.

FAQs about Manchester United

How many followers does Manchester United have?

As of 13 Oct 2026, Manchester United has 111.9M followers and subscribers: Instagram @manutd 66.1M, TikTok @manutd 34.2M and YouTube @manutd 11.6M, 111,936,899 in all.

When was Manchester United founded?

In 1878: The club was formed as Newton Heath LYR Football Club by railway workers of the Lancashire and Yorkshire Railway depot in Newton Heath. Manchester United's Instagram account @manutd has 66.1M followers as of 12 Oct 2026.

Which platform is Manchester United biggest on?

Instagram, where @manutd has 66.1M followers: 59% of Manchester United's 111.9M. TikTok follows with 34.2M on @manutd.

What are Manchester United's official social media accounts?

Manchester United posts as @manutd on Instagram (66.1M), @manutd on TikTok (34.2M) and @manutd on YouTube (11.6M).

Where is Manchester United from, and what language does Manchester United post in?

The United Kingdom is where Manchester United is listed; Manchester United posts in English on @manutd (Instagram, 66.1M) and @manutd (TikTok, 34.2M).