Molly-Mae Hague followers on Instagram: 8.7M as of 21 Sep 2026, plus 2M on TikTok. YouTube adds 2.1M subscribers.
Reality star and fashion founder
Molly-Mae Hague (born 26 May 1999) is an English media personality, influencer, and businesswoman. She was a contestant on the fifth series of the ITV2 dating show Love Island in 2019, where she finished as a runner-up alongside her partner Tommy Fury. In 2023, she began appearing in the Netflix documentary series At Home with the Furys. Hague was a brand ambassador for PrettyLittleThing before stepping down in 2023 to focus on motherhood
Updated
Instagram (@mollymae) holds 68% of Molly-Mae Hague's 12.8M followers and subscribers (8.7M); next come YouTube 2.1M and TikTok 2M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @mollymae | 8,709,821 followers | 68% | 21 Sep 2026 | |
| YouTube | @MollyMae | 2,100,000 subscribers | 16% | 5 Oct 2026 |
| TikTok | @mollymae | 2,000,000 followers | 16% | 16 Sep 2026 |
| Combined | 3 accounts | 12,809,821 | 100% |
How Molly-Mae Hague's numbers are counted: 8.7M + 2.1M + 2M = 12.8M.
Molly-Mae Hague's contact route, audience split and rate estimates are ready — members see them in one tap.
YouTube took Molly-Mae Hague from 17 Sep 2026 (2.1M) to 5 Oct 2026 (2.1M), a gain of +10K (+0.48%).
@MollyMae went from 2,090,000 on 17 Sep 2026 to 2,100,000 on 5 Oct 2026: +10K subscribers (+0.48%) in 18 days.
Hague was a brand ambassador for PrettyLittleThing before stepping down in 2023 to focus on motherhood Based in the UK, Molly-Mae Hague is best known as reality star and fashion founder, with a combined following of roughly 12M across 3 tracked platforms.
Molly-Mae Hague built an audience by posting consistently in the beauty space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 8M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.
Expect beauty and lifestyle content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in the UK, while subtitles and visual formats pull in viewers worldwide.
Like most creators at this scale, Molly-Mae Hague earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.
Molly-Mae Hague finished as a runner-up on Love Island in 2019 and appeared in Netflix’s At Home with the Furys. She also stars in the documentary series Molly-Mae: Behind It All and shares lifestyle, fashion and beauty vlogs on YouTube.
Watch At Home with the Furys on Netflix and Molly-Mae: Behind It All on Prime Video, or find her creator content on YouTube, Instagram and TikTok. Availability varies by country.
Her combined following across TikTok, YouTube and Instagram totals approximately 10.7 million.
$13–26 million is Molly-Mae Hague's estimated net worth for 2026.
Molly-Mae Hague's money comes from Maebe clothing label, Former PrettyLittleThing creative director, Filter self-tan brand and Adidas and other brand deals.
Her main company reported a £6.8 million profit for the year (The Sun, Apr 2026).
Brand deals pay Molly-Mae Hague $80K+ for a single Instagram post.
That ranks Molly-Mae Hague #12 of 30 creators from the UK on CreatorFanBase by net worth, behind Joe Wicks ($19–72 million) and ahead of Emma Raducanu ($18 million).
Compare: Joe Wicks net worth · Emma Raducanu net worth
Molly-Mae Hague's 12.8M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Beauty & fashion creators to compare with Molly-Mae Hague's 12.8M: Zoe Sugg (United Kingdom, 19.2M), Rosie Huntington-Whiteley (United Kingdom, 20.6M) and Lojain Omran (Saudi Arabia, 12.6M).
Molly-Mae Hague is #3 of the 4: 6.4M behind Zoe Sugg and 175.3K ahead of Lojain Omran.
Instagram (@mollymae) holds 68% of Molly-Mae Hague's audience; Rosie Huntington-Whiteley and Lojain Omran are also biggest on Instagram, while Zoe Sugg is biggest on YouTube.
Molly-Mae Hague posts in English, like Zoe Sugg, Rosie Huntington-Whiteley and Lojain Omran.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Molly-Mae Hague | United Kingdom | Instagram (8.7M) | 12,809,821 | 5 Oct 2026 |
| Zoe Sugg | United Kingdom | YouTube (10.4M) | 19,164,841 | 21 Sep 2026 |
| Rosie Huntington-Whiteley | United Kingdom | Instagram (20.4M) | 20,599,122 | 13 Oct 2026 |
| Lojain Omran | Saudi Arabia | Instagram (11.7M) | 12,634,483 | 13 Oct 2026 |
Profile depth (10.0) lifts Molly-Mae Hague to 9.0/10, while audience reach 8.5 holds the score back.
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Reach Molly-Mae Hague through @mollymae on Instagram, @MollyMae on YouTube and @mollymae on TikTok. How brands approach Molly-Mae Hague and similar creators.
As of 5 Oct 2026, Molly-Mae Hague has 12.8M followers and subscribers: Instagram @mollymae 8.7M, YouTube @MollyMae 2.1M and TikTok @mollymae 2M, 12,809,821 in all.
$13M–26M on 12.8M followers: Molly-Mae Hague's 2026 estimate. Income for Molly-Mae Hague: Maebe clothing label and Former PrettyLittleThing creative director.
Instagram, where @mollymae has 8.7M followers: 68% of Molly-Mae Hague's 12.8M. YouTube follows with 2.1M on @MollyMae.
Molly-Mae Hague posts as @mollymae on Instagram (8.7M), @MollyMae on YouTube (2.1M) and @mollymae on TikTok (2M).
Yes. From 2.1M (17 Sep), YouTube (@MollyMae) reached 2.1M (5 Oct 2026): +10K (+0.48%) for Molly-Mae Hague.
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4 CreatorFanBase rankings list Molly-Mae Hague; the best placing is #6 of 65.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top beauty influencers in the United Kingdom | #6 | 65 |
| Top lifestyle influencers in the United Kingdom | #12 | 82 |
| Biggest Instagram accounts in the United Kingdom | #24 | 89 |
| Top beauty and fashion creators on Instagram | #47 | 120 |
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