Molly-Mae Hague

Molly-Mae Hague (born 26 May 1999) is an English media personality, influencer, and businesswoman. She was a contestant on the fifth series of the ITV2 dating show Love Island in 2019, where she finished as a runner-up alongside her partner Tommy Fury. In 2023, she began appearing in the Netflix documentary series At Home with the Furys. Hague was a brand ambassador for PrettyLittleThing before stepping down in 2023 to focus on motherhood Based in UK, Molly-Mae Hague is best known as reality star and fashion founder, with a combined following of roughly 12M across 3 tracked platforms.

Molly-Mae Hague built an audience by posting consistently in the beauty space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 8M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.

Expect beauty and lifestyle content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in UK, while subtitles and visual formats pull in viewers worldwide.

Like most creators at this scale, Molly-Mae Hague earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.

Published net-worth figures for Molly-Mae Hague come from third-party estimate sites, not audited accounts, and they disagree with each other by a wide margin. What can be said with confidence is that a following of about 12M supports meaningful income from Instagram alone, before brand work and business ventures. We do not publish a single number we cannot source.