Joe Wicks followers on Instagram: 4.7M as of 21 Sep 2026, plus 190.6K on TikTok. YouTube adds 2.9M subscribers.
The Body Coach and home-workout host
Joe Wicks may refer to:Joe Wicks (coach), British fitness coach, television presenter and author Joe Wicks (EastEnders), a character from British soap opera EastEnders Joseph Wicks (1896–1984), US judge of the Okanogan County, Washington and Ferry County, Washington Superior Court
Updated
Instagram (@thebodycoach) holds 60% of Joe Wicks's 7.8M followers and subscribers (4.7M); next come YouTube 2.9M and TikTok 190.6K.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @thebodycoach | 4,690,264 followers | 60% | 21 Sep 2026 | |
| YouTube | @TheBodyCoachTV | 2,920,000 subscribers | 37% | 17 Sep 2026 |
| TikTok | @thebodycoach | 190,600 followers | 2% | 21 Sep 2026 |
| Combined | 3 accounts | 7,800,864 | 100% |
How Joe Wicks's numbers are counted: 4.7M + 2.9M + 190.6K = 7.8M.
Joe Wicks's contact route, audience split and rate estimates are ready — members see them in one tap.
Joe Wicks may refer to:Joe Wicks (coach), British fitness coach, television presenter and author Joe Wicks (EastEnders), a character from British soap opera EastEnders Joseph Wicks (1896–1984), US judge of the Okanogan County, Washington and Ferry County, Washington Superior Court Based in the UK, Joe Wicks is best known as the body coach and home-workout host, with a combined following of roughly 9M across 3 tracked platforms.
Joe Wicks built an audience by posting consistently in the fitness space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 5M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.
Expect fitness content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in the UK, while subtitles and visual formats pull in viewers worldwide.
Like most creators at this scale, Joe Wicks earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.
Joe Wicks, known as The Body Coach, is best known for his home-workout videos and the YouTube series PE with Joe, which encouraged families to exercise during COVID-19 lockdowns.
Watch his workouts on The Body Coach TV YouTube channel and find fitness content on Instagram and TikTok. Availability varies by country.
Wicks was appointed MBE in 2020 for services to fitness and charity.
Sources: Wikipedia
$19–72 million is Joe Wicks' estimated net worth, going by 2025 figures.
Joe Wicks earns through The Body Coach plans & app, cookbooks (Lean in 15), YouTube (PE with Joe) and TV incl. Dragons' Den.
Hello! reports his Body Coach business made annual profits of £6.8 million.
At 7.8M followers, a Instagram sponsorship earns Joe Wicks $62K – $160K.
By net worth, Joe Wicks is #11 among 30 creators from the UK we track: behind Rosie Huntington-Whiteley ($50 million) and ahead of Molly-Mae Hague ($13–26 million).
Sources: hellomagazine.com
Compare: Rosie Huntington-Whiteley net worth · Molly-Mae Hague net worth
Plan $62K – $160K per post for one Instagram post with Joe Wicks, whose audience totals 7.8M.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $22K – $56K |
| Sponsored post, Reel or Short | $62K – $160K |
| Dedicated video or integration | $110K – $290K |
| Three-post campaign package | $160K – $420K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Joe Wicks for you.
We handle outreach, rate negotiation, contracts and content delivery with Joe Wicks and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Fitness & health creators to compare with Joe Wicks' 7.8M: WORKOUT (USA, 8.7M), Michelle Khare (USA, 6.4M) and Ranveer Allahbadia (India, 14.8M).
Joe Wicks is #3 of the 4: 889.1K behind WORKOUT and 1.4M ahead of Michelle Khare.
Instagram (@thebodycoach) holds 60% of Joe Wicks' audience, while WORKOUT, Michelle Khare and Ranveer Allahbadia are biggest on YouTube.
Joe Wicks posts in English, like WORKOUT, Michelle Khare and Ranveer Allahbadia.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Joe Wicks | United Kingdom | Instagram (4.7M) | 7,800,864 | 21 Sep 2026 |
| WORKOUT | USA | YouTube (8.7M) | 8,690,000 | 21 Sep 2026 |
| Michelle Khare | USA | YouTube (5.5M) | 6,428,715 | 12 Oct 2026 |
| Ranveer Allahbadia | India | YouTube (8.2M) | 14,796,512 | 12 Oct 2026 |
Profile depth (10.0) lifts Joe Wicks to 8.9/10, while audience reach 8.4 holds the score back.
Fan score
No fan ratings yet — be the first
Rate Joe Wicks
Reach Joe Wicks through @thebodycoach on Instagram, @TheBodyCoachTV on YouTube and @thebodycoach on TikTok. How brands approach Joe Wicks and similar creators.
As of 21 Sep 2026, Joe Wicks has 7.8M followers and subscribers: Instagram @thebodycoach 4.7M, YouTube @TheBodyCoachTV 2.9M and TikTok @thebodycoach 190.6K, 7,800,864 in all.
$19M–72M on 7.8M followers: Joe Wicks' estimate from 2025 figures. Income for Joe Wicks: The Body Coach plans & app and cookbooks (Lean in 15).
In 2014, Joe Wicks started posting 15-second recipe videos on Instagram as The Body Coach, alongside online fitness plans. Joe Wicks' Instagram account @thebodycoach has 4.7M followers as of 21 Sep 2026.
Joe Wicks' business is The Body Coach. Hello! reports that his Body Coach business, which sells plans and an app, made annual profits of £6.8 million.
Instagram, where @thebodycoach has 4.7M followers: 60% of Joe Wicks's 7.8M. YouTube follows with 2.9M on @TheBodyCoachTV.
Essential storage keeps your account and preferences working. Optional analytics shares browser activity and conversion events with Google Analytics 4. Optional advertising shares conversion events and browser information with Meta for Facebook/Instagram measurement and optimization. Provider cookies and IP addresses may be processed; we do not send contact details or enable customer matching. You can refuse or withdraw either choice at any time using Cookie settings. Privacy Policy
Sport and fitness creator from the United Kingdom with a global Instagram audience
Sport and fitness icon from India with a global Instagram audience
Germany's biggest home-workout creator
Sport and fitness creator from Brazil with a global Instagram audience
See all 120 creators in Top fitness creators and training influencers
4 CreatorFanBase rankings list Joe Wicks; the best placing is #8 of 35.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top fitness influencers in the United Kingdom | #8 | 35 |
| Biggest Instagram accounts in the United Kingdom | #26 | 89 |
| Top fitness creators on Instagram | #27 | 58 |
| Top fitness creators and training influencers | #96 | 120 |
See all 120 creators in Top fitness creators and training influencers
