A digital pioneer who transformed the beauty industry through creative makeup tutorials and entrepreneurial ventures.
Michelle Phan is a beauty guru, entrepreneur, and co-founder of Ipsy, who gained prominence through her transformative makeup tutorials on YouTube. She revolutionized online beauty content by demonstrating creative looks and sharing personal stories. Phan's career expanded into successful business ventures, including a cosmetics line and a music label.
Latest recorded followers, subscribers and engagement on each platform.
8.5M
as of Oct 14, 2026
Followers
Michelle Phan's contact route, audience split and rate estimates are ready — members see them in one tap.
Michelle Phan is an American beauty guru and entrepreneur who is widely regarded as a pioneer of the digital beauty industry. Based in the United States, she rose to fame by combining her love for art and cosmetics to create educational content. She is a co-founder of Ipsy and has become a global icon for the Asian-American creator community.
Michelle became famous as one of the original beauty creators on YouTube, revolutionizing the platform with her transformative makeup tutorials. Her breakthrough came through her unique storytelling approach and professional-grade editing, which were rare in the early days of online video. Her ability to explain complex beauty techniques simply helped her build a massive global audience.
Her content style is known for being cinematic and educational, often featuring highly detailed makeup transformations and wellness advice. She is best known for her creative looks and tutorials that often integrate personal stories and philosophical insights. Her videos have set the standard for high-production beauty content for over a decade.
Michelle is a highly successful entrepreneur who co-founded the subscription service Ipsy, which became a multi-million dollar business. She also launched her own cosmetics line, Em Cosmetics, and established a music label to help other creators. Her business ventures demonstrate her transition from a content creator to a major industry leader in the beauty space.
Media estimates suggest Michelle Phan has a substantial net worth due to her success with Ipsy and Em Cosmetics. She makes her money through her various business ownership stakes, YouTube ad revenue, and high-profile brand partnerships. Her diversified income streams from the beauty, tech, and music industries make her one of the most financially successful creators in history.
Michelle's signature work includes her legendary makeup tutorials, some of which have garnered tens of millions of views. Beyond YouTube, she has been featured in various media outlets and documentaries about the rise of the digital creator economy. Her work serves as a blueprint for the modern beauty influencer movement.
Michelle Phan can be primarily found on her YouTube channel, where she has archived years of influential beauty content. She also maintains a presence on other social media platforms where she shares updates on her brands and personal life. Her videos remain a staple resource for anyone interested in the evolution of makeup artistry.
Michelle Phan has reached a massive milestone of about 8.5 million subscribers on YouTube alone. As a pioneer of the platform, this following represents years of consistent growth and influence. She is recognized globally for her contributions to the digital media and beauty industries.
Michelle Phan has 8.5M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 8.5M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Michelle Phan's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 8.5M followers | 100% | @michellephan |
Every handle on this page links to the official account. If you are verifying Michelle Phan before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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Michelle Phan is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in beauty & fashion and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Michelle Phan for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Michelle Phan's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Michelle Phan; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.4 out of 10, and what fans think.
Fan score
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Other questions people ask about Michelle Phan.
How much does it cost to hire Michelle Phan? A planning estimate for one sponsored post is $100K – $260K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $35K – $91K |
| Sponsored post, Reel or Short | $100K – $260K |
| Dedicated video or integration | $180K – $470K |
| Three-post campaign package | $260K – $680K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Michelle Phan for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Michelle Phan and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Michelle Phan has about 8.5M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Michelle Phan is estimated at $100K – $260K. The range uses the combined public follower count across the platforms stored on this profile, with the YouTube rate band. It is an estimate, not a quote. Michelle Phan sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
The profile marks Michelle Phan as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
USA is the country on Michelle Phan's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged USA is on the country list.
Michelle Phan is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Beauty & Fashion is how Michelle Phan is grouped in the directory, with English as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Beauty & Fashion category.
Send a collaboration brief from the form on this profile, or use the official links to reach Michelle Phan directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Start with the similar names on this profile, then widen to the Beauty & Fashion category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Michelle Phan is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Michelle Phan is tagged Beauty & Fashion, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Beauty & Fashion list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Michelle Phan and negotiates for you. Beauty and fashion audiences respond to tutorials, try-ons and routines, so pitch a format that matches recent posts. Michelle Phan decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Michelle Phan is $100K – $260K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Michelle Phan sets the real rate. The method is on the methodology page.
Michelle Phan is one of the Beauty & Fashion profiles in USA on CreatorFanBase. Open the Beauty & Fashion category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Beauty & Fashion category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Michelle Phan, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Michelle Phan is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Michelle Phan's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Michelle Phan are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Michelle Phan has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Michelle Phan for you. Use the official links on the profile and ask Michelle Phan for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Michelle Phan while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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