Logan Paul followers on Instagram: 25.8M as of 21 Sep 2026, plus 19.1M on TikTok. YouTube adds 23.6M subscribers.
Creator, wrestler and Prime co-founder
Logan Alexander Paul is an American influencer, professional wrestler, entrepreneur, boxer, singer and actor. He has over 23 million subscribers on his YouTube channel Logan Paul Vlogs and has ranked on the Forbes list for the highest-paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime and snack brand Lunchly. Paul has also run the Impaulsive podcast since November 2018, which has over four million YouTube subscribers
Updated
Logan Paul's 75M is spread out: Instagram 25.8M (34%), YouTube 23.6M (31%), TikTok 19.1M (25%) and X 6.5M (8.7%), so no single account carries Logan Paul's reach.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @loganpaul | 25,835,846 followers | 34% | 21 Sep 2026 | |
| YouTube | @LoganPaulVlogs | 23,600,000 subscribers | 31% | 17 Sep 2026 |
| TikTok | @loganpaul | 19,100,000 followers | 25% | 21 Sep 2026 |
| X | @LoganPaul | 6,500,000 followers | 9% | 16 Sep 2026 |
| Combined | 4 accounts | 75,035,846 | 100% |
How Logan Paul's numbers are counted: 25.8M + 23.6M + 19.1M + 6.5M = 75M.
Logan Paul's contact route, audience split and rate estimates are ready — members see them in one tap.
Paul has also run the Impaulsive podcast since November 2018, which has over four million YouTube subscribers Based in the USA, Logan Paul is best known as creator, wrestler and prime co-founder, with a combined following of roughly 74M across 4 tracked platforms.
Logan Paul built an audience by posting consistently in the comedy space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 27M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.
Expect comedy content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in the USA, while subtitles and visual formats pull in viewers worldwide.
Like most creators at this scale, Logan Paul earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.
Logan Paul starred in the films The Thinning (2016) and The Thinning: New World Order (2018). He is also known for his YouTube vlogs, the Impaulsive podcast and appearances as a WWE wrestler.
His videos and podcast episodes are available on YouTube, with shorter content on TikTok, Instagram and X. Impaulsive is also available on Spotify and Apple Podcasts. Availability varies by country.
Paul appeared on Forbes' highest-paid YouTube creators lists in 2017, 2018 and 2021. He won the WWE United States Championship in 2023.
Sources: Wikipedia · Celebrity Net Worth
$150 million is Logan Paul's estimated net worth for 2026.
Most of Logan Paul's income is from Prime Hydration stake, WWE contract, YouTube and Impaulsive podcast and boxing purses.
Sold his PSA 10 Pikachu Illustrator card at auction in February 2026 for a record $16.49 million.
One sponsored Instagram post with Logan Paul is worth $80K+ at 75M followers.
By net worth, Logan Paul is #17 among 66 creators from the USA we track: behind Alex Cooper ($200 million) and ahead of Kendall Jenner ($150 million).
Sources: Celebrity Net Worth
Compare: Alex Cooper net worth · Kendall Jenner net worth
Logan Paul's 75M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Markiplier (68M), Dhar Mann (87.8M) and Kai Cenat (43.7M) are comedy creators from the USA to set against Logan Paul's 75M.
Logan Paul is #2 of the 4: 12.8M behind Dhar Mann and 7.1M ahead of Markiplier.
Instagram (@loganpaul) holds 34% of Logan Paul's audience, while Markiplier is biggest on YouTube, Dhar Mann is biggest on Facebook and Kai Cenat is biggest on Twitch.
Logan Paul posts in English, like Markiplier, Dhar Mann and Kai Cenat.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Logan Paul | USA | Instagram (25.8M) | 75,035,846 | 21 Sep 2026 |
| Markiplier | USA | YouTube (39M) | 67,951,912 | 26 Oct 2026 |
| Dhar Mann | USA | Facebook (30M) | 87,805,974 | 26 Oct 2026 |
| Kai Cenat | USA | Twitch (18M) | 43,726,083 | 2 Nov 2026 |
Profile depth (10.0) lifts Logan Paul to 9.4/10, while audience reach 9.1 holds the score back.
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Reach Logan Paul through @loganpaul on Instagram, @LoganPaulVlogs on YouTube, @loganpaul on TikTok and @LoganPaul on X. How brands approach Logan Paul and similar creators.
As of 21 Sep 2026, Logan Paul has 75M followers and subscribers: Instagram @loganpaul 25.8M, YouTube @LoganPaulVlogs 23.6M, TikTok @loganpaul 19.1M and X @LoganPaul 6.5M, 75,035,846 in all.
$150M on 75M followers: Logan Paul's 2026 estimate. Income for Logan Paul: Prime Hydration stake and WWE contract.
In 2013, Logan Paul started posting comedy clips on Vine, where he built millions of followers before the app closed. Logan Paul's Instagram account @loganpaul has 25.8M followers as of 21 Sep 2026.
Logan Paul's businesses are Prime Hydration and Impaulsive and YouTube. He co-owns Prime Hydration, the drinks brand he launched with KSI in 2022. He owns the Impaulsive podcast and earns from his YouTube channel and sponsors.
Instagram, where @loganpaul has 25.8M followers: 34% of Logan Paul's 75M. YouTube follows with 23.6M on @LoganPaulVlogs.
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See all 120 creators in Top Instagram influencers in the United States
3 CreatorFanBase rankings list Logan Paul; the best placing is #5 of 80.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top comedy creators on Instagram | #5 | 80 |
| Top Instagram influencers in the United States | #36 | 120 |
| Most-followed creators on Instagram | #87 | 120 |
See all 120 creators in Top Instagram influencers in the United States
