Logan Paul

Logan Alexander Paul is an American influencer, professional wrestler, entrepreneur, boxer, singer and actor. He has over 23 million subscribers on his YouTube channel Logan Paul Vlogs and has ranked on the Forbes list for the highest-paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime and snack brand Lunchly. Paul has also run the Impaulsive podcast since November 2018, which has over four million YouTube subscribers Based in USA, Logan Paul is best known as creator, wrestler and prime co-founder, with a combined following of roughly 74M across 4 tracked platforms.

Logan Paul built an audience by posting consistently in the comedy space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 27M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.

Expect comedy content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in USA, while subtitles and visual formats pull in viewers worldwide.

Like most creators at this scale, Logan Paul earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.

Published net-worth figures for Logan Paul come from third-party estimate sites, not audited accounts, and they disagree with each other by a wide margin. What can be said with confidence is that a following of about 74M supports meaningful income from Instagram alone, before brand work and business ventures. We do not publish a single number we cannot source.