BTS — Global K-pop group
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BTS

Updated

How many followers does BTS have? About 249.2 million across YouTube, Instagram and TikTok, checked on 31 October 2026. The BTS followers total is led by the BANGTANTV YouTube channel with 86.3 million subscribers, then Instagram with 81,941,133 followers and TikTok with 81 million.

Global K-pop group

Collective / group
Verified
South Korea
Korean, English
Total reach
162.7M
Known for
Global K-pop group
Bar chart of BTS subscribers on YouTube and followers on Instagram and TikTok
Bar chart of BTS subscribers on YouTube and followers on Instagram and TikTok

BTS is a seven-member K-pop group from Seoul, South Korea, that debuted in 2013. The group accounts are only part of the story: six members also run personal Instagram accounts with more than 360 million followers between them. This page shows the BTS instagram followers count, the members' accounts, how we add the numbers up and what makes them move. For other artists, see our top music creators ranking.

BTS followers by platform

PlatformAccountFollowersPosts or videosChecked
YouTubeBANGTANTV (@bts)86.3M subscribers3,116 videos31 Oct 2026
Instagram@bts.bighitofficial81,941,133126 posts31 Oct 2026
TikTok@bts_official_bighit81M358 videos31 Oct 2026
Total3 group accountsabout 249.2M31 Oct 2026

How is the BTS follower count added up?

We add the public count on each official group account. This is a simple sum, so one fan who follows BTS on all three apps is counted three times. That is why "BTS total followers in world" is best read as total reach, not the number of individual fans. All counts come from Social Blade, which reads each platform's public data.

Why don't the members' accounts count in the total?

The group total uses only the three group accounts. Adding the members' personal accounts would count the same fans many times over, so we show them separately below.

How many followers does BTS have on Instagram?

BTS has 81,941,133 Instagram followers on @bts.bighitofficial, the official group account run with the label. It follows 12 accounts and has 126 posts. Social Blade puts its engagement rate at 4.31%, with about 3.5 million likes per post on average. That is a high rate for an account this size.

What is the BTS instagram followers count trend?

The group account grows slowly between releases and jumps when the group posts new music, tour news or member updates. Our live profile showed 81.8M on 12 October 2026, about 140,000 fewer than the 31 October reading.

BTS members Instagram followers count

Each member opened a personal Instagram account on 6 December 2021. Here are the counts read on 31 October 2026:

MemberInstagram handleFollowers
V@thv77,398,049
Jimin@j.m60,577,178
J-Hope@uarmyhope57,128,666
Jin@jin57,031,899
SUGA@agustd55,389,518
RM@rkive54,057,231
Jungkookdeleted in February 2023none

Key points from the member accounts:

  • V has the largest following of any member, with more than 77 million followers.
  • Six accounts total 361,582,541 followers, far more than the group account.
  • Jimin has the highest engagement rate, about 13% on Social Blade, because he posts rarely and each post gets huge likes.
  • Jungkook has no Instagram. He deleted his account, which had more than 50 million followers, on 28 February 2023 and said on Weverse it was not hacked (Newsweek).

Who is the most followed BTS member?

V is the most followed BTS member on Instagram, about 17 million ahead of Jimin in second place.

How many subscribers does BTS have on YouTube?

The BANGTANTV channel has 86.3 million subscribers and 29,599,626,474 views across 3,116 videos (Social Blade). It was created on 17 December 2012, before the group debuted, and posts behind-the-scenes clips, dance practices and the "Bangtan Bomb" series. Official music videos go to HYBE LABELS, a separate label channel, so they are not counted here.

How many followers does BTS have on TikTok?

The @bts_official_bighit TikTok has 81 million followers, 1.8 billion likes and 358 videos (Social Blade). The account was created on 16 September 2019. It grew by about 100,000 followers in the two weeks before 31 October.

Who is BTS?

BTS, also known as the Bangtan Boys, is a South Korean boy band formed by Big Hit Entertainment, now part of HYBE. The group debuted on 13 June 2013 (Wikipedia). Its seven members are:

  1. RM, the leader.
  2. Jin.
  3. SUGA.
  4. J-Hope.
  5. Jimin.
  6. V.
  7. Jungkook.

The fan base is called ARMY. BTS was one of the first K-pop acts to top the US Billboard Hot 100, with "Dynamite" in 2020.

Is BTS's social following big for a musician?

Yes. Few music acts have more than 80 million followers on three different platforms at once. The most followed music artists mostly reach those numbers on one or two apps, while BTS is close to even across YouTube, Instagram and TikTok. The members' personal accounts add even more reach on top.

What drives BTS follower growth?

  • New music releases and comebacks.
  • Tour announcements and concerts.
  • Members' solo projects and military service news.
  • Fan campaigns by ARMY to stream and share content.

How do brands work with BTS?

BTS works with brands through the group's label rather than through direct creator deals. Past partners have included large consumer brands in food, fashion and technology. For a brand with a smaller budget, our creator directory lists K-pop and music creators who take direct bookings.

When you plan a K-pop campaign, look at where the fans are most active, not just the biggest number. A group with even reach across YouTube, Instagram and TikTok, like BTS, lets a brand spread one message over several formats: long videos, photos and short clips.

Why do BTS numbers look different on other sites?

Other sites may add the members' accounts, use older readings or include the HYBE LABELS channel. Ours are the three official group accounts only, read on one date. Platforms also round large numbers, so TikTok and YouTube show 81M and 86.3M rather than exact counts.

BTS compared with other K-pop groups

BTS and BLACKPINK are the two K-pop groups most often compared on social media. The difference is in where their fans gather. BTS is strongest on YouTube through BANGTANTV, while BLACKPINK's members are best known for very large personal Instagram accounts. When you compare any two groups, line up the same platforms on the same date, or the gap will look bigger or smaller than it is. Our music category lists more K-pop acts and solo singers side by side.

Are BTS followers real?

Very large accounts always pick up some inactive or fake followers, but the BTS numbers look healthy. A 4.31% engagement rate on more than 80 million Instagram followers is hard to fake, because bought followers rarely like or comment. Our guide on how to spot fake followers explains the warning signs to check on any account, from sudden overnight jumps to comments that do not match the post.

How to follow BTS on every platform

  • YouTube: subscribe to BANGTANTV for behind-the-scenes clips and dance practices.
  • Instagram: follow @bts.bighitofficial for group photos, plus each member's personal account.
  • TikTok: follow @bts_official_bighit for short clips and challenges.
  • Weverse: the fan app HYBE runs, where members post and go live, including Jungkook.

For more guides on reading creator numbers, visit the CreatorFanBase blog.

Sources and method

Group and member counts are from Social Blade on 31 October 2026. Background facts come from Wikipedia and Newsweek. Read more about how to compare follower counts across platforms.

More facts and figures

How many Instagram followers does Jin have?

57,031,899.

How many Instagram followers does J-Hope have?

57,128,666.

How many Instagram followers does SUGA have?

55,389,518.

How many Instagram followers does RM have?

54,057,231.

Does Jungkook have Instagram?

No. He deleted it on 28 February 2023.

What is the BTS Instagram handle?

@bts.bighitofficial.

How many posts are on the BTS Instagram?

126.

What is the BTS Instagram engagement rate?

About 4.31% on Social Blade.

When did BTS debut?

13 June 2013.

Where is BTS from?

Seoul, South Korea.

How many members are in BTS?

Seven.

What is the BTS fan base called?

ARMY.

When did BTS members join Instagram?

6 December 2021.

Frequently asked questions

How many followers do BTS have on Instagram?

81,941,133 on @bts.bighitofficial.

How many followers of BTS are on TikTok?

81 million on @bts_official_bighit.

What is BTS's YouTube subscriber count?

86.3 million on BANGTANTV.

What is the BTS total followers in world?

About 249.2 million on the three group accounts, plus more than 361 million on members' personal Instagram accounts.

Which BTS member has the most Instagram followers?

V, with 77,398,049.

How many Instagram followers does Jimin have?

60,577,178.

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Member data

The details agencies ask for first

BTS's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

How much does BTS charge per sponsored post?

$80K+ is the starting budget for one Instagram post with BTS (162.7M followers); usage rights and exclusivity add to it.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire BTS

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with BTS for you.

How we estimate sponsored-post rates

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How BTS compares with similar creators

Music creators to compare with BTS' 162.7M: Kids Diana Show (USA, 138M), Cocomelon (USA, 203M) and ChuChu TV Nursery Rhymes & Kids Songs (India, 98.2M).

By combined audience, BTS sits between Cocomelon (203M) and Kids Diana Show (138M).

Instagram (@bts.bighitofficial) holds 50% of BTS' audience, while Kids Diana Show, Cocomelon and ChuChu TV Nursery Rhymes & Kids Songs are biggest on YouTube.

BTS posts in Korean and English, like Kids Diana Show and Cocomelon; ChuChu TV Nursery Rhymes & Kids Songs posts in Hindi.

CreatorCountryBiggest platformFollowers and subscribersAs of
BTSSouth KoreaInstagram (81.8M)162,660,64313 Oct 2026
Kids Diana ShowUSAYouTube (138M)138,000,00022 Sep 2026
CocomelonUSAYouTube (203M)203,000,00022 Sep 2026
ChuChu TV Nursery Rhymes & Kids SongsIndiaYouTube (98.2M)98,200,00022 Sep 2026

BTS's Fan Score

BTS's Fan Score is 9.2. Profile depth leads at 10.0; platform presence trails at 8.0.

Audience reach9.4 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with BTS

Reach BTS through @bts.bighitofficial on Instagram and @bts_official_bighit on TikTok. How brands approach BTS and similar creators.

See plansClaim the BTS profile