Urban Theory — Italian parkour and freerunning collective creating visually stunning and dynamic content.
Elite

Urban Theory

Italian parkour and freerunning collective creating visually stunning and dynamic content.

Collective / group
Verified
Italy
Italian, English
8.5/10CFB Rating
Outstanding

Urban Theory is a group of parkour and freerunning athletes from Italy who create highly choreographed and cinematic videos. They gained significant global recognition on TikTok for their captivating movement, impressive stunts, and creative transitions. Their content often features unique camera work and a strong sense of aesthetic in various urban environments.

Total reach
21M
Known for
Their innovative parkour and freerunning videos, frequently incorporating visual effects and seamless editing.
urbantheory_

Urban Theory follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

21M

as of Oct 13, 2026

Followers

Campaign finder

Find the right influencers for your next campaign.

Member data

The details agencies ask for first

Urban Theory's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

Try Starter for just $1, unlock the database.

Who is Urban Theory?

Urban Theory is a elite-reach group account based in Italy, publishing in Italian and English and working mainly in movies & tv and lifestyle, with 21M combined followers across the platforms we track.

Urban Theory is a group of parkour and freerunning athletes from Italy who create highly choreographed and cinematic videos. They gained significant global recognition on TikTok for their captivating movement, impressive stunts, and creative transitions. Their content often features unique camera work and a strong sense of aesthetic in various urban environments.

Italian parkour and freerunning collective creating visually stunning and dynamic content.

On CreatorFanBase this page is a data profile, not a fan page: the numbers below come from TikTok and the other platforms it actually publish on, and we drop anything we cannot confirm rather than estimate it.

Best known for
Their innovative parkour and freerunning videos, frequently incorporating visual effects and seamless editing.
Account type
Collective / group
Main focus
Movies & TV and Lifestyle
Based in
Italy
Languages
Italian and English
Combined followers
21M
Reach band
Elite (over 10m followers)
Biggest platform
TikTok — 21M
Numbers last checked
Oct 13, 2026

Related questions

What is Urban Theory best known for?
Their innovative parkour and freerunning videos, frequently incorporating visual effects and seamless editing.. Main niches: Movies & TV, Lifestyle.
What language does Urban Theory create in?
Mainly Italian, English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
Where is Urban Theory based?
Public profiles place Urban Theory in Italy, posting mainly in Italian, English. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.

How big is Urban Theory's audience?

Urban Theory has 21M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on TikTok with 21M followers — about 100% of the total reach.

What 21M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Urban Theory have in 2026?
Urban Theory has around 21M followers in total across 1 tracked platform in 2026: 21M on TikTok. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Urban Theory gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Urban Theory's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Urban Theory biggest on?
TikTok, with about 21M followers — roughly 100% of a 21M total following. That places Urban Theory in the Elite band (Over 10M followers).

Urban Theory's followers by platform

Here is where Urban Theory's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 13, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Urban Theory follower count by platform (last checked Oct 13, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
TikTok21M followers100%@urbantheory_

Official handles and live links

Every handle on this page links to the official account. If you are verifying Urban Theory before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Urban Theory have on TikTok?
Urban Theory has about 21M followers on TikTok as of the latest recorded check, which is roughly 100% of Urban Theory's total 21M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Urban Theory's official social media handles?
urbantheory_ on TikTok. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Urban Theory.

Who follows Urban Theory?

Urban Theory is based in Italy and posts in Italian and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in movies & tv and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

What does Urban Theory post?

Urban Theory publishes mainly on TikTok, in the movies & tv and lifestyle space. TikTok-first accounts skew towards short, fast formats, which suits hooks, trends and product reveals.

Urban Theory is a group of parkour and freerunning athletes from Italy who create highly choreographed and cinematic videos. They gained significant global recognition on TikTok for their captivating movement, impressive stunts, and creative transitions. Their content often features unique camera work and a strong sense of aesthetic in various urban environments.

We do not rate content quality on this page. What we do keep accurate is size, platform mix and identity, so you can judge fit yourself and go straight to the account.

Related questions

Who are creators similar to Urban Theory?
CreatorFanBase lists comparable names in movies & tv, lifestyle and in Italy, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Urban Theory's earnings and net worth

Public net worth and earnings figures for Urban Theory are estimates published by third parties, not verified accounts, and they vary widely. CreatorFanBase does not publish a number we cannot source, so treat any figure you see elsewhere as a guess.

How much does it cost to work with Urban Theory?

What can be said from data: at 21M combined followers, Urban Theory is in the elite band, and rates in that band are set case by case — by deliverables, exclusivity, usage rights and campaign length, not by follower count alone. The only reliable price is the one quoted by the account's management.

How to contact Urban Theory for a brand deal

Send a collaboration brief with the form on this page and the CreatorFanBase team will reach out, negotiate rates and confirm deliverables for you. Prefer to go direct? The official accounts and links are listed here too.

Related questions

What is Urban Theory's net worth?
Figures circulating online for Urban Theory are third-party estimates that vary widely between outlets, so treat any single number as an estimate rather than verified financials.
How much does Urban Theory earn per post?
There is no public rate card for Urban Theory. Budget guidance on this page is $50K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. Urban Theory sets the real fee.

Working with Urban Theory

If you are shortlisting Urban Theory for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
TikTok
Category fit
Movies & TV and Lifestyle
Budget signal
Elite audience (over 10m followers)

Related questions

Is Urban Theory a good fit for a brand campaign?
Urban Theory sits in the Elite band (Over 10M followers) in movies & tv and lifestyle with a Italy-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Urban Theory?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Urban Theory's numbers

Urban Theory's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 13, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Urban Theory a real verified account?
Yes — Urban Theory's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Urban Theory's follower numbers last updated?
The most recent recorded check was Oct 13, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Urban Theory gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Urban Theory; the current platform totals above remain the clearest view of audience size.

Urban Theory's Fan Score

CFB Rating 8.5 out of 10, and what fans think.

Audience reach8.7 / 10
Platform presence7.0 / 10
Profile depth9.5 / 10

Fan score

—/5

No fan ratings yet — be the first

5★0
4★0
3★0
2★0
1★0

Rate Urban Theory

—

More about Urban Theory

Other questions people ask about Urban Theory.

Where is Urban Theory from?
Urban Theory is based in Italy and publishes in Italian, English. We have not published a confirmed date of birth for Urban Theory yet.

Community talk about Urban Theory

Sign in to ask a question

    Got a view on Urban Theory? Join the discussion.

    Campaign discovery

    We have creators with the reach your campaign is looking for

    Find more creators like Urban Theory — same niche, market and reach.

    • Complete matching results
    • Saved shortlists
    • Campaign-ready CSV exports

    Find creators like Urban Theory

    Same space, ranked by total reach — build the shortlist around them.

    How to contact Urban Theory for a brand partnership

    Official channels and links

    Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

    Brand checklist before you approach Urban Theory

    1. 1.Confirm the follower counts yourself on each official profile before signing anything.
    2. 2.Ask for a recent audience breakdown: country, age split and share of real engagement.
    3. 3.Ask who is authorised to agree the deal — the creator, or a named agency.
    4. 4.Agree deliverables in writing: number of posts, platform, usage rights and duration.
    5. 5.Check past brand work in the same niche for conflicts or exclusivity clauses.
    6. 6.Agree how results are measured and reported before the campaign starts.

    Budget guidance: $50K+ (estimate). Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee. Compare rate estimates by niche →

    Open for collaboration requests

    Request a collaboration with Urban Theory

    Share your brief once. We pass it on through the creator's public business channels.

    Are you Urban Theory or their manager? Claim this profile

    Explore creators like Urban Theory

    Jump to the rankings, countries and platforms this profile belongs to.

    Guides for campaigns like this

    Data & sources

    How the numbers on this page are collected and what they mean.

    Last updated
    Oct 13, 2026
    Where it comes from
    Apify TikTok public profile
    Accuracy
    Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

    References and further reading

    People also ask

    Straight answers to the questions people search for.

    How many followers does Urban Theory have?

    Urban Theory has about 21M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on the weekly refresh described on the methodology page.

    How much does Urban Theory charge for a brand deal?

    A sponsored post from Urban Theory is estimated at $50K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the TikTok rate band. Urban Theory sets the real fee. The method is on the methodology page.

    Is Urban Theory verified?

    The profile marks Urban Theory as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.

    What country is Urban Theory listed in?

    Urban Theory is listed as Italy. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged Italy are on the country list.

    What language does Urban Theory post in?

    Urban Theory is tagged as Italian-speaking on this profile. Use that when the script or the voiceover has to be in Italian, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Italian creators can be filtered in search.

    What type of content does Urban Theory make?

    The category stored for Urban Theory is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.

    How do I email Urban Theory for a brand deal?

    Use the collaboration form on this profile to send Urban Theory your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.

    Who are influencers like Urban Theory?

    Start with the similar names on this profile, then widen to the Movies & TV category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.

    What date is Urban Theory's audience snapshot from?

    The newest follower snapshot stored for Urban Theory is 13 October 2026. Counts refresh on a weekly schedule, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

    Does Urban Theory match a movies & tv campaign in Italy?

    Urban Theory is tagged Movies & TV, Italy in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.

    Can Urban Theory promote a film, show, app or product launch?

    You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Urban Theory and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Urban Theory decides whether to accept. See the managed option on pricing.

    How much does a TikTok reel from Urban Theory cost?

    Our planning estimate for one sponsored post from Urban Theory is $50K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Urban Theory sets the real rate. The method is on the methodology page.

    Who are the best movies & tv influencers in Italy like Urban Theory?

    Urban Theory is one of the Movies & TV profiles in Italy on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

    Where can I hire movies & tv influencers in Italy?

    Start in search with the Movies & TV category and Italy as the country, then set a follower range that fits the budget. Shortlist a few names like Urban Theory, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

    Is Urban Theory a good choice for a Italian-language campaign?

    Urban Theory is tagged Italian on this profile, so a script in Italian is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Italian-speaking creators can be filtered in search.

    Who manages Urban Theory's brand deals?

    We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Urban Theory's team for you and negotiate the deal. Plans and the managed option are on pricing.

    How do I find Urban Theory's official profiles?

    The official accounts we have for Urban Theory are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

    How many platforms is Urban Theory on?

    Urban Theory has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

    Can CreatorFanBase arrange a deal with Urban Theory?

    Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Urban Theory for you. Use the official links on the profile and ask Urban Theory for a fee. Plan prices for directory access are separate, on the pricing page.

    Can I shortlist Urban Theory for a campaign?

    Open this profile and save Urban Theory while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.