The Social Food — Paris-based creative studio redefining culinary aesthetics through photography and travel.
Mid-tier

The Social Food

Paris-based creative studio redefining culinary aesthetics through photography and travel.

Collective / group
Verified
France
French, English

The Social Food is a prominent French creative duo consisting of Shirley Garrier and Mathieu Zouhairi, who specialize in culinary photography, styling, and content creation. Operating from their Paris studio, they have built a reputation for documenting global food culture with a distinct, minimalist visual identity. Their work spans high-end cookbook photography, interior design projects, and the development of their own gourmet product lines.

Total reach
392.2K
Known for
Their high-aesthetic food photography and the creation of the artisanal olive oil brand Oleapia.
thesocialfood

The Social Food follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

392.2K

as of Oct 16, 2026

Followers

Member data

The details agencies ask for first

The Social Food's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About The Social Food

Who is The Social Food? Biography, age and background

The Social Food is the creative partnership of Shirley Garrier and Mathieu Zouhairi, a couple based in Paris who turned their shared passion for gastronomy and photography into a full-time career. Shirley, originally with a background in fashion, and Mathieu, an expert in the hospitality industry, combined their skills to offer a fresh perspective on the culinary world. Together, they balance life between their Parisian creative studio and their residence, La Casa Komorebi, while traveling frequently to explore international cuisines.

How The Social Food became famous

The duo gained widespread recognition during the late 2010s as their Instagram account became a reference point for 'food porn' elevated to fine art. Their breakthrough was accelerated by their ability to capture the authentic atmosphere of hidden gems in Japan and Europe, which resonated with a global audience seeking sophisticated travel recommendations. Their clean, meticulous photography style quickly caught the attention of major chefs and luxury brands seeking to modernize their visual presence.

What The Social Food posts

Their content is characterized by a high-contrast, minimalist aesthetic that focuses on the textures and colors of ingredients. They frequently post 'behind-the-scenes' looks at their cooking process, detailed travel itineraries, and reviews of boutique hotels and restaurants worldwide. Their Reels often feature rhythmic editing of meal preparation, emphasizing the sensory experience of cooking and the beauty of high-quality kitchenware.

The Social Food business ventures, brands and endorsements

Beyond digital content, the duo has successfully launched several physical ventures, most notably Oleapia, a premium olive oil brand sourced from selected groves. They have collaborated with renowned brands like Uniqlo, Rimowa, and various high-end appliance manufacturers for creative campaigns. Furthermore, they are active in the publishing world, having provided photography and art direction for numerous successful cookbooks and culinary magazines.

The Social Food net worth (estimated) and how the money is made

There are no reliable public estimates for the total net worth of The Social Food duo. Their income is generated through a diversified portfolio including commercial photography fees, creative consulting for restaurant groups, and social media brand partnerships. Additionally, they earn revenue through direct sales of their artisanal products and books, as well as their involvement in interior design and hospitality projects.

Films, TV and signature work

While not traditional film stars, The Social Food is best known for their signature books such as 'The Social Food: Carnet de recettes et de voyages,' which blends recipes with travel photography. They have also produced high-quality digital series documenting their culinary tours through Japan, which have become a hallmark of their brand. Their work is frequently featured in major lifestyle publications like Vogue and AD Magazine.

Where to watch

The primary platform for following The Social Food is their Instagram account, where they share daily updates and curated visual stories. They also maintain a significant presence through their official website, which hosts more detailed travel guides and links to their various commercial projects. Fans can also find their work in bookstores worldwide through their published photography and recipe collections.

Awards and milestones

The Social Food has reached a significant milestone by building a community of nearly 400,000 followers who value their unique intersection of food and design. They are widely regarded as influential tastemakers in the European culinary scene, often credited with helping to define the modern aesthetic of food photography. Their successful transition from influencers to legitimate business owners with brands like Oleapia remains one of their most impressive professional achievements.

How big is The Social Food's audience?

The Social Food has 392.2K followers in total, which puts this profile in the mid-tier band (100k – 500k followers). The largest single audience is on Instagram with 392.2K followers — about 100% of the total reach.

What 392.2K combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does The Social Food have in 2026?
The Social Food has around 392.2K followers in total across 1 tracked platform in 2026: 392.2K on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
Is The Social Food gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label The Social Food's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is The Social Food biggest on?
Instagram, with about 392.2K followers — roughly 100% of a 392.2K total following. That places The Social Food in the Mid-tier band (100K – 500K followers).

The Social Food's followers by platform

Here is where The Social Food's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

The Social Food follower count by platform (last checked Oct 16, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram392.2K followers100%@thesocialfood

Official handles and live links

Every handle on this page links to the official account. If you are verifying The Social Food before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does The Social Food have on Instagram?
The Social Food has about 392.2K followers on Instagram as of the latest recorded check, which is roughly 100% of The Social Food's total 392.2K following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are The Social Food's official social media handles?
thesocialfood on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for The Social Food.

Who follows The Social Food?

The Social Food is based in France and posts in French and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

Working with The Social Food

If you are shortlisting The Social Food for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Food & Cooking and Lifestyle
Budget signal
Mid-tier audience (100k – 500k followers)

Related questions

Is The Social Food a good fit for a brand campaign?
The Social Food sits in the Mid-tier band (100K – 500K followers) in food & cooking and lifestyle with a France-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact The Social Food?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify The Social Food's numbers

The Social Food's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is The Social Food a real verified account?
Yes — The Social Food's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were The Social Food's follower numbers last updated?
The most recent recorded check was Oct 16, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is The Social Food gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for The Social Food; the current platform totals above remain the clearest view of audience size.

The Social Food's Fan Score

CFB Rating 7.9 out of 10, and what fans think.

Audience reach7.3 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

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More about The Social Food

Other questions people ask about The Social Food.

Where is The Social Food from?
The Social Food is based in France and publishes in French, English. We have not published a confirmed date of birth for The Social Food yet.
What is The Social Food best known for?
Their high-aesthetic food photography and the creation of the artisanal olive oil brand Oleapia.. Main niches: Food & Cooking, Lifestyle.
What language does The Social Food create in?
Mainly French, English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
What is The Social Food's net worth?
There are no reliable public estimates for the total net worth of The Social Food duo. Their income is generated through a diversified portfolio including commercial photography fees, creative consulting for restaurant groups, and social media brand partnerships. Additionally, they earn revenue thro…
Where is The Social Food based?
Public profiles place The Social Food in France, posting mainly in French, English. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.
How much does The Social Food earn per post?
There is no public rate card for The Social Food. Budget guidance on this page is $3K – $8K per post, a range from the combined public follower count. Rates move with usage rights, exclusivity, format and territory, so use The Social Food's 392.2K combined reach and mid-tier band as a starting point and negotiate directly.
Who are creators similar to The Social Food?
CreatorFanBase lists comparable names in food & cooking, lifestyle and in France, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

The Social Food sponsorship rate and cost per post

How much does it cost to hire The Social Food? A planning estimate for one sponsored post is $3K – $8K per post.

DeliverableEstimated cost
Story or short mention$1K – $3K
Sponsored post, Reel or Short$3K – $8K
Dedicated video or integration$6K – $14K
Three-post campaign package$8K – $20K

How to hire The Social Food

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with The Social Food for you.

Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.

Before you brief The Social Food

Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.

See plans·How counts are measured

Book The Social Food for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with The Social Food and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

How to contact The Social Food for a brand partnership

Official channels and links

Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

Open for collaboration requests

Request a collaboration with The Social Food

Share your brief once. We pass it on through the creator's public business channels.

Are you The Social Food or their manager? Claim this profile

Explore creators like The Social Food

Jump to the rankings, countries and platforms this profile belongs to.

Guides for campaigns like this

Data & sources

How the numbers on this page are collected and what they mean.

Last updated
Oct 16, 2026
Where it comes from
instagram public profile
Accuracy
Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

References and further reading

People also ask

Straight answers to the questions people search for.

How big is The Social Food's audience?

The Social Food has about 392.2K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.

What does a sponsored post from The Social Food cost?

Use $3K – $8K only as a planning estimate for one sponsored post from The Social Food. It uses the combined public follower count across the platforms stored here, not a rate card The Social Food sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.

Are The Social Food's handles verified?

The profile marks The Social Food as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.

Where is The Social Food based?

The Social Food is listed as France. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged France are on the country list.

What language does The Social Food post in?

The Social Food is tagged as French-speaking on this profile. Use that when the script or the voiceover has to be in French, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other French creators can be filtered in search.

What does The Social Food post about?

The Social Food is filed under Food & Cooking and tagged as French-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More food & cooking creators are on the Food & Cooking category.

How can I contact The Social Food for a collaboration?

Request a collaboration with The Social Food using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.

Which creators are similar to The Social Food?

Start with the similar names on this profile, then widen to the Food & Cooking category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.

What date is The Social Food's audience snapshot from?

The newest follower snapshot stored for The Social Food is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

Is The Social Food a good fit for a food & cooking campaign in France?

The Social Food is tagged Food & Cooking, France in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.

Can The Social Food feature my restaurant or food product?

You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to The Social Food and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. The Social Food decides whether to accept. See the managed option on pricing.

How much does a Instagram reel from The Social Food cost?

Our planning estimate for one sponsored post from The Social Food is $3K – $8K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — The Social Food sets the real rate. The method is on the methodology page.

Who are the best food & cooking influencers in France like The Social Food?

The Social Food is one of the Food & Cooking profiles in France on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

Where can I hire food & cooking influencers in France?

Start in search with the Food & Cooking category and France as the country, then set a follower range that fits the budget. Shortlist a few names like The Social Food, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

Is The Social Food a good choice for a French-language campaign?

The Social Food is tagged French on this profile, so a script in French is a natural starting point. Check a recent post to confirm the language mix before you brief. Other French-speaking creators can be filtered in search.

Who manages The Social Food's brand deals?

We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach The Social Food's team for you and negotiate the deal. Plans and the managed option are on pricing.

What are The Social Food's official social links?

The official accounts we have for The Social Food are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

How many platforms is The Social Food on?

The Social Food has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

Does CreatorFanBase book The Social Food?

Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to The Social Food for you. Use the official links on the profile and ask The Social Food for a fee. Plan prices for directory access are separate, on the pricing page.

How do I keep The Social Food on a shortlist?

Open this profile and save The Social Food while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.