A popular Thai food blogger and influencer sharing the joy of eating and culinary discoveries.
Payunbud is a prominent Thai social media personality and content creator who has established a significant presence in the food and lifestyle niche. Better known by the nickname 'Jao Ung,' the creator focuses on high-quality food photography and engaging restaurant reviews across Thailand. The brand is recognized for its approachable and enthusiastic tone, making it a trusted source for food enthusiasts seeking new dining experiences and trending recipes.
Latest recorded followers, subscribers and engagement on each platform.
14.3K
as of Oct 16, 2026
Followers
Payunbud's contact route, audience split and rate estimates are ready — members see them in one tap.
Payunbud, also affectionately known by fans as Jao Ung, is a dedicated food blogger based in Thailand. The creator behind the handle has developed a unique persona centered around the 'dugong' (Payun) theme, reflecting a playful and hungry personality. While specific personal details like birth dates remain private, the creator has successfully built a community centered on the shared love of Thai gastronomy and modern dining culture.
The breakthrough for Payunbud came through consistent, high-quality documentation of the Thai food scene on platforms like Instagram and Facebook. By blending visually appealing food styling with honest, relatable reviews, the account quickly gained traction among local foodies. The character-driven approach to food blogging helped the creator stand out in a saturated market, turning a personal passion into a recognized digital influence.
The content on Payunbud's channels primarily features close-up shots of decadent dishes, ranging from traditional Thai street food to upscale cafe desserts. The posting style is characterized by vibrant colors and a focus on texture, often accompanied by captions that describe the flavor profiles in detail. While photography is a core element, short-form video reviews also play a major role in showcasing the dining atmosphere of various locations.
As a growing influencer, Payunbud collaborates with various restaurants, cafes, and food brands to provide authentic reviews and promotional content. These partnerships often involve sponsored visits or product features that align with the creator's culinary aesthetic. By maintaining a balance between organic reviews and brand deals, Payunbud has established professional credibility within the Thai hospitality and food and beverage industry.
There is currently no reliable public estimate for Payunbud's total net worth. Income is primarily generated through digital content creation, including sponsored posts, brand endorsements, and potential affiliate marketing within the food sector. The value of the brand lies in its niche audience engagement and its ability to drive foot traffic to featured dining establishments across various platforms.
Payunbud is primarily known for digital work rather than traditional film or television appearances. The signature work of the creator is the 'Payunbud' blog itself, which serves as a comprehensive digital guide to eating in Thailand. The creator's ability to curate the best 'must-try' spots has become their most recognized contribution to the online food community.
Fans can primarily follow Payunbud on Instagram to see the latest food photography and daily updates. The creator also maintains a presence on other major social media platforms where longer reviews and community interactions take place. These channels serve as the primary hub for anyone looking to stay updated on the latest food trends and restaurant openings in Thailand.
Payunbud has reached a significant milestone by building a loyal community of over 14,000 followers on Instagram. This growth reflects the creator's steady climb within the competitive Thai food blogging niche. Maintaining a high level of engagement within this dedicated community is a testament to the quality and reliability of the content provided over time.
Payunbud has 14.3K followers in total, which puts this profile in the micro band (10k – 100k followers). The largest single audience is on Instagram with 14.3K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Payunbud's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 14.3K followers | 100% | @payunbud |
Every handle on this page links to the official account. If you are verifying Payunbud before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Payunbud is based in Thailand and posts in Thai. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Payunbud for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Payunbud's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Payunbud; the current platform totals above remain the clearest view of audience size.
CFB Rating 7.0 out of 10, and what fans think.
Fan score
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Other questions people ask about Payunbud.
How much does it cost to hire Payunbud? A planning estimate for one sponsored post is $100 – $300 per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $100 – $100 |
| Sponsored post, Reel or Short | $100 – $300 |
| Dedicated video or integration | $200 – $550 |
| Three-post campaign package | $250 – $800 |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Payunbud for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Payunbud and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Payunbud has about 14.3K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Payunbud is estimated at $100 – $300. The range uses the combined public follower count across the platforms stored on this profile, with the Instagram rate band. It is an estimate, not a quote. Payunbud sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
Payunbud is not marked verified on this profile yet. The links here are still the public accounts we have on file, so compare them with the channel you know before you write. You can flag a correction on the contact page.
Thailand is the country on Payunbud's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged Thailand is on the country list.
Payunbud is tagged as Thai-speaking on this profile. Use that when the script or the voiceover has to be in Thai, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Thai creators can be filtered in search.
Payunbud is filed under Food & Cooking and tagged as Thai-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More food & cooking creators are on the Food & Cooking category.
Use the collaboration form on this profile to send Payunbud your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Other published creators near Payunbud are in the similar creators section on this page, above these questions. If you want a longer list in Food & Cooking, use the Food & Cooking category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Payunbud is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Payunbud is tagged Food & Cooking, Thailand in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Payunbud and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. Payunbud decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Payunbud is $100 – $300. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Payunbud sets the real rate. The method is on the methodology page.
Payunbud is one of the Food & Cooking profiles in Thailand on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Food & Cooking category and Thailand as the country, then set a follower range that fits the budget. Shortlist a few names like Payunbud, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Payunbud is tagged Thai on this profile, so a script in Thai is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Thai-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Payunbud's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Payunbud are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Payunbud has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Payunbud for you. Use the official links on the profile and ask Payunbud for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Payunbud while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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