Filipina beauty content creator and entrepreneur known for her makeup tutorials and skincare routines.
Nicole Caluag is a prominent TikTok creator and the founder of her beauty brand, Manic Beauty Official. She shares engaging content focusing on beauty, fashion, and daily life with her substantial following. Her TikTok presence is also marked by inspirational quotes, including Psalm 46:5, reflecting her personal values.
Latest recorded followers, subscribers and engagement on each platform.
8.2M
as of Oct 14, 2026
Followers
Nicole Caluag's contact route, audience split and rate estimates are ready — members see them in one tap.
Nicole Caluag is a prominent digital creator and entrepreneur based in the Philippines. Known for her presence in the beauty and lifestyle space, she often shares content that reflects her personal values and faith, including inspirational quotes. She has built a significant reputation as a modern style icon within the Southeast Asian social media landscape.
Her rise to prominence occurred through TikTok, where her engaging personality and relatable lifestyle content resonated with millions of viewers. By consistently posting beauty tutorials and daily life vlogs, she established herself as a trusted voice in the fashion community. This digital popularity served as the foundation for her transition into a successful business owner.
Her content primarily focuses on the intersection of beauty, fashion, and everyday life in the Philippines. Fans frequently tune in for her detailed cosmetic reviews, outfit inspirations, and glimpses into her personal routines. Her videos are characterized by an aesthetic visual style and a positive, encouraging tone that highlights her personal interests.
She is the founder of her own cosmetics company, Manic Beauty Official, which has become a recognizable brand in the Philippine beauty market. Beyond her own label, she collaborates with various fashion and lifestyle brands to promote new products to her large audience. Her business ventures demonstrate her ability to convert social media engagement into a tangible retail presence.
No reliable public estimate exists for her total net worth, though her income is driven by multiple diverse streams. As a high-reach creator, she earns revenue through brand partnerships, sponsored content, and social media monetization. Additionally, she generates significant earnings through her entrepreneurial role as the head of Manic Beauty Official.
While primarily known as a digital creator, her signature work is centered on her influential presence on TikTok and her brand development for Manic Beauty. She is widely recognized for her ability to curate aesthetic fashion content that influences local trends. Her most notable projects involve the successful launch and marketing of her various cosmetic product lines.
Fans can primarily find her latest updates and short-form video content on TikTok, where she maintains an active daily presence. She also utilizes other social platforms to interact with her community and share promotional updates regarding her brand. These channels serve as the main hubs for her beauty tutorials and personal vlogs.
She has achieved a significant social media milestone by amassing about 8.2 million followers on TikTok alone. This massive following positions her as one of the leading beauty and lifestyle influencers in her region. Her success is further marked by the successful establishment and growth of her independent beauty brand.
Nicole Caluag has 8.2M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on TikTok with 8.2M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Nicole Caluag's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| TikTok | 8.2M followers | 100% | @nicole.caluag |
Every handle on this page links to the official account. If you are verifying Nicole Caluag before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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Nicole Caluag is based in Philippines and posts in English and Tagalog. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in beauty & fashion and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Nicole Caluag for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Nicole Caluag's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Nicole Caluag; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.4 out of 10, and what fans think.
Fan score
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Other questions people ask about Nicole Caluag.
How much does it cost to hire Nicole Caluag? A planning estimate for one sponsored post is $41K – $110K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $14K – $39K |
| Sponsored post, Reel or Short | $41K – $110K |
| Dedicated video or integration | $74K – $200K |
| Three-post campaign package | $110K – $290K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Nicole Caluag for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Nicole Caluag and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
TikTok's official announcements on audience and creator features.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Nicole Caluag has about 8.2M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Nicole Caluag sits around $41K – $110K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the TikTok rate band. It is an estimate, not a quote. Ask Nicole Caluag for the current fee. How the range is built is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Nicole Caluag's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
The country stored for Nicole Caluag is Philippines. Lists and rankings use that tag, so it is the place to start when the buyers are there. A city is not stored separately. More Philippines creators are on the country list.
Nicole Caluag is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Nicole Caluag is filed under Beauty & Fashion and tagged as English-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More beauty & fashion creators are on the Beauty & Fashion category.
Send a collaboration brief from the form on this profile, or use the official links to reach Nicole Caluag directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Other published creators near Nicole Caluag are in the similar creators section on this page, above these questions. If you want a longer list in Beauty & Fashion, use the Beauty & Fashion category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Nicole Caluag is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Nicole Caluag is tagged Beauty & Fashion, Philippines in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Beauty & Fashion list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Nicole Caluag and negotiates for you. Beauty and fashion audiences respond to tutorials, try-ons and routines, so pitch a format that matches recent posts. Nicole Caluag decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Nicole Caluag is $41K – $110K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Nicole Caluag sets the real rate. The method is on the methodology page.
Nicole Caluag is one of the Beauty & Fashion profiles in Philippines on CreatorFanBase. Open the Beauty & Fashion category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Beauty & Fashion category and Philippines as the country, then set a follower range that fits the budget. Shortlist a few names like Nicole Caluag, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Nicole Caluag is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Nicole Caluag's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Nicole Caluag are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Nicole Caluag has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Nicole Caluag for you. Use the official links on the profile and ask Nicole Caluag for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Nicole Caluag while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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