Ms Rachel - Toddler Learning Videos — Education creator in the US
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Ms Rachel - Toddler Learning Videos

Ms Rachel subscribers on YouTube stand at 21.7M, counted on 26 Oct 2026.

Education creator in the US

Human
USA
Hindi

Ms Rachel - Toddler Learning Videos is a Hindi-language education creator based in the USA, with about 21M subscribers on YouTube. In their own words: "Toddler Learning Videos and Baby Learning Videos with a real teacher, Ms Rachel! Ms Rachel uses techniques recommended by speech therapists and early childhood experts to help children learn important milestones and preschool skills! You ca…"

Total reach
21.7M
Known for
education content in Hindi
@msrachel

Updated

Ms Rachel - Toddler Learning Videos's audience at a glance

Ms Rachel - Toddler Learning Videos has 21,700,000 subscribers on YouTube (@msrachel), read on 26 Oct 2026.

PlatformAccountFollowers / subscribersShareAs of
YouTube@msrachel21,700,000 subscribers100%26 Oct 2026

How Ms Rachel - Toddler Learning Videos's numbers are counted: YouTube showed 21.7M on 26 Oct 2026 for Ms Rachel - Toddler Learning Videos.

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Member data

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  • Engagement rate per platform
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How Ms Rachel - Toddler Learning Videos's audience has changed

YouTube took Ms Rachel - Toddler Learning Videos from 5 Oct 2026 (21.5M) to 26 Oct 2026 (21.7M), a gain of +200K (+0.93%).

YouTube (@msrachel): 21.5M → 21.7M

@msrachel went from 21,500,000 on 5 Oct 2026 to 21,700,000 on 26 Oct 2026: +200K followers (+0.93%) in 21 days.

About Ms Rachel - Toddler Learning Videos

Who is Ms Rachel - Toddler Learning Videos? Biography, age and background

Ms Rachel is a highly respected educator and creator based in the United States, known for her expertise in early childhood development. Her background includes a deep focus on techniques recommended by speech therapists to help children reach important developmental milestones. Her educational content has become a staple for parents seeking high-quality screen time for their toddlers.

How Ms Rachel - Toddler Learning Videos became famous

Ms Rachel's breakthrough occurred when her videos began to resonate widely with parents during a time of increased demand for home-based educational resources. Her gentle, repetitive, and encouraging teaching style quickly went viral on social media. The effectiveness of her speech-modeling techniques led to rapid growth across global markets.

What Ms Rachel - Toddler Learning Videos posts

The content focuses on preschool skills, music, and interactive lessons designed to encourage speech and social development. Videos often feature Ms Rachel in a bright, welcoming setting, using clear enunciation and engaging visuals to keep toddlers focused. Her signature songs and 'repeat after me' segments are central to her teaching methodology.

Ms Rachel - Toddler Learning Videos business ventures, brands and endorsements

Ms Rachel has built a massive educational brand that extends beyond video content, often collaborating with early childhood experts. While her primary focus remains on free educational content, the brand's reach has led to significant influence in the children's media space. The channel serves as a primary resource for Hindi-speaking families looking for educational tools.

Films, TV and signature work

Ms Rachel (Rachel Accurso) is best known for Songs for Littles, an English-language educational video series featuring nursery rhymes, songs and activities that support toddlers’ early language development.

Where to watch

Watch on the Ms Rachel – Toddler Learning Videos YouTube channel, with selected episodes also available on Netflix. Availability varies by country.

Awards and milestones

Her YouTube audience has reached approximately 21.4 million subscribers.

Ms Rachel - Toddler Learning Videos career timeline

  1. Rachel Accurso earned a master's degree in music education from New York University, later adding a second in early childhood education.
  2. Started the YouTube series with her husband, Broadway composer Aron Accurso, after struggling to find videos that would help their son's speech delay.
  3. The channel took off during the COVID-19 pandemic as parents looked for screen time built around speech and early learning.
  4. A Ms Rachel toy line was announced, including a talking doll.
  5. Episodes began streaming on Netflix, where the show became one of the most-watched children's series of the year; a second season followed in September.
  6. The series received two nominations at the 4th Children's and Family Emmy Awards.
  7. Released her debut album, I'm So Happy, which entered the Billboard 200 at number 16.

Sources: Wikipedia

Ms Rachel - Toddler Learning Videos net worth and earnings

Estimated net worth for Ms Rachel - Toddler Learning Videos in 2026: $50 million.

Ms Rachel - Toddler Learning Videos earns through YouTube ad revenue and sponsorships, Netflix licensing deal, Spin Master toy line and books and music.

At 21.7M followers, a YouTube sponsorship earns Ms Rachel - Toddler Learning Videos $120K+.

#26 of 66 creators from the USA by net worth: Ms Rachel - Toddler Learning Videos sits behind Charli D'Amelio ($55 million) and ahead of Dhar Mann ($50 million).

Where Ms Rachel - Toddler Learning Videos' money comes from

  • YouTube: Advertising and sponsorships on one of YouTube's biggest channels for toddlers.
  • Netflix licensing: A licensing deal that brought the show to Netflix in January 2025.
  • Toys: A toy line with Spin Master, announced in 2024.
  • Books and music: Books and music, including her 2026 album I'm So Happy.

Sources: Celebrity Net Worth

Estimated net worth
$50 million
Per sponsored YouTube post
$120K+
Main income
YouTube ad revenue and sponsorships, Netflix licensing deal and Spin Master toy line
Net worth rank
#26 of 66

Compare: Charli D'Amelio net worth · Dhar Mann net worth

How we estimate net worth

How much does Ms Rachel - Toddler Learning Videos charge per sponsored post?

$120K+ is the starting budget for one YouTube post with Ms Rachel - Toddler Learning Videos (21.7M followers); usage rights and exclusivity add to it.

DeliverableEstimated cost
Story or short mention$42K+
Sponsored post, Reel or Short$120K+
Dedicated video or integration$220K+
Three-post campaign package$310K+

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Content and audience

Country
USA
Language
Hindi
Platforms
YouTube
Known for
education content in Hindi
Profile type
Human

How Ms Rachel - Toddler Learning Videos compares with similar creators

Ms Rachel - Toddler Learning Videos next to fellow education creators from the USA: Nas Daily (22.8M), Michelle Khare (6.4M) and Mark Rober (91.8M).

By combined audience, Ms Rachel - Toddler Learning Videos sits between Nas Daily (22.8M) and Michelle Khare (6.4M).

All of Ms Rachel - Toddler Learning Videos' counted audience is on YouTube (@msrachel); Nas Daily, Michelle Khare and Mark Rober have their largest following on YouTube as well.

Ms Rachel - Toddler Learning Videos posts in Hindi; Nas Daily posts in English, Michelle Khare posts in English and Mark Rober posts in English.

CreatorCountryBiggest platformFollowers and subscribersAs of
Ms Rachel - Toddler Learning VideosUSAYouTube (21.7M)21,700,00026 Oct 2026
Nas DailyUSAYouTube (14M)22,800,00013 Oct 2026
Michelle KhareUSAYouTube (5.5M)6,428,71512 Oct 2026
Mark RoberUSAYouTube (84.7M)91,782,67026 Oct 2026

Ms Rachel - Toddler Learning Videos's Fan Score

8.4/10 overall for Ms Rachel - Toddler Learning Videos; best signal: profile depth 9.0, weakest: platform presence 7.0.

Audience reach8.7 / 10
Platform presence7.0 / 10
Profile depth9.0 / 10

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Working with Ms Rachel - Toddler Learning Videos

Reach Ms Rachel - Toddler Learning Videos through @msrachel on YouTube. How brands approach Ms Rachel - Toddler Learning Videos and similar creators.

FAQs about Ms Rachel - Toddler Learning Videos

How many subscribers does Ms Rachel - Toddler Learning Videos have?

As of 26 Oct 2026, Ms Rachel - Toddler Learning Videos has 21,700,000 subscribers on YouTube (@msrachel); @msrachel is Ms Rachel - Toddler Learning Videos's only counted account.

What is Ms Rachel - Toddler Learning Videos' net worth?

An estimated $50M for Ms Rachel - Toddler Learning Videos in 2026, on 21.7M subscribers. Ms Rachel - Toddler Learning Videos sits between Charli D'Amelio and Dhar Mann by net worth.

When did Ms Rachel - Toddler Learning Videos start YouTube?

In 2019, Ms Rachel - Toddler Learning Videos started the YouTube series with her husband, Broadway composer Aron Accurso, after struggling to find videos that would help their son's speech delay. Ms Rachel - Toddler Learning Videos' YouTube account @msrachel has 21.7M subscribers as of 26 Oct 2026.

What is Ms Rachel - Toddler Learning Videos's YouTube account?

@msrachel on YouTube is Ms Rachel - Toddler Learning Videos's one linked account (21.7M subscribers).

Is Ms Rachel - Toddler Learning Videos gaining subscribers?

Yes. From 21.5M (5 Oct), YouTube (@msrachel) reached 21.7M (26 Oct 2026): +200K (+0.93%) for Ms Rachel - Toddler Learning Videos.