Mob provides delicious, easy-to-follow recipes for home cooks and food enthusiasts.
Mob is a popular cooking app and media platform dedicated to making home cooking simple and enjoyable. They offer a vast collection of recipes, cooking guides, and meal planning tools. Their content focuses on accessible ingredients and practical techniques for everyday meals.
Latest recorded followers, subscribers and engagement on each platform.
1.6M
as of Oct 14, 2026
Followers
Mob's contact route, audience split and rate estimates are ready — members see them in one tap.
Mob is a prominent food media platform and mobile application based in the United Kingdom. Founded to simplify the culinary experience, the collective focuses on making home cooking approachable for a modern audience. The team behind the brand produces high-quality digital content that bridges the gap between professional techniques and everyday kitchen realities.
The collective achieved significant growth by revolutionizing how recipe content is consumed on social media platforms. By focusing on budget-friendly, high-impact meals presented through sleek and fast-paced cinematography, they captured the attention of a younger demographic. Their ability to deliver clear, instructional cooking guides quickly established them as a leading voice in the digital food space.
Mob specializes in short-form video content featuring accessible ingredients and practical cooking techniques. Their posts typically include step-by-step visual recipes, meal planning tools, and lifestyle content centered around the joy of eating. They are best known for their 'Mob' style of plating and their emphasis on bold flavors that require minimal equipment.
Beyond digital content, the brand has successfully expanded into the software space with a dedicated cooking application. They have also published multiple cookbooks that have performed well in the UK market. The platform frequently collaborates with food and kitchenware brands to integrate specific products into their instructional videos and guides.
No reliable public estimate for Mob's total net worth exists. The organization generates revenue through a diverse mix of income streams, including subscription fees from their mobile app, physical book sales, and advertising revenue. Additionally, they likely earn significant income through brand partnerships and sponsored content across their social media channels.
The signature work of this collective is found in their extensive library of digital recipe videos and their series of successful cookbooks. While primarily a digital-first entity, their high production standards mirror professional television quality. Their app serves as the central hub for their most comprehensive cooking guides and meal planning features.
The collective maintains a primary presence on TikTok, where they share their latest recipes and culinary tips with a large global audience. Fans can also access their full suite of tools and exclusive content through the Mob official website and dedicated mobile application. Their content is regularly updated across major social media networks.
A major milestone for the brand is reaching about 1.6 million followers on TikTok, demonstrating their massive influence in the food and lifestyle category. They are widely recognized for their innovative approach to recipe content and for building one of the most engaged cooking communities in the United Kingdom and beyond.
Mob has 1.6M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on TikTok with 1.6M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Mob's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| TikTok | 1.6M followers | 100% | @mob |
Every handle on this page links to the official account. If you are verifying Mob before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Mob is based in United Kingdom and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Mob for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Mob's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Mob; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.1 out of 10, and what fans think.
Fan score
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Other questions people ask about Mob.
How much does it cost to hire Mob? A planning estimate for one sponsored post is $8K – $22K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $3K – $8K |
| Sponsored post, Reel or Short | $8K – $22K |
| Dedicated video or integration | $14K – $40K |
| Three-post campaign package | $21K – $57K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Mob for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Mob and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
TikTok's official announcements on audience and creator features.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Mob has about 1.6M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Mob is estimated at $8K – $22K. The range uses the combined public follower count across the platforms stored on this profile, with the TikTok rate band. It is an estimate, not a quote. Mob sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
The profile marks Mob as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
Mob is listed as United Kingdom. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged United Kingdom are on the country list.
Mob is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Food & Cooking is how Mob is grouped in the directory, with English as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Food & Cooking category.
Request a collaboration with Mob using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Food & Cooking category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Mob is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Mob is tagged Food & Cooking, United Kingdom in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Mob and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. Mob decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Mob is $8K – $22K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Mob sets the real rate. The method is on the methodology page.
Mob is one of the Food & Cooking profiles in United Kingdom on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Food & Cooking category and United Kingdom as the country, then set a follower range that fits the budget. Shortlist a few names like Mob, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Mob is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Mob's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Mob are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Mob has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Mob for you. Use the official links on the profile and ask Mob for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Mob while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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