Latest count of RM (BTS followers: 53.8M on Instagram (12 Oct 2026).
Music creator from South Korea with a global Instagram audience
RM (BTS) is one of the largest music accounts on Instagram, followed by tens of millions of people worldwide and posting from South Korea. Audience sits mainly in the Korean-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.
Updated
RM (BTS) has 53,847,870 followers on Instagram (@rkive), read on 12 Oct 2026.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @rkive | 53,847,870 followers | 100% | 12 Oct 2026 |
How RM (BTS)'s numbers are counted: Instagram showed 53.8M on 12 Oct 2026 for RM (BTS).
RM (BTS)'s contact route, audience split and rate estimates are ready — members see them in one tap.
RM, born Kim Nam-joon, is a South Korean rapper, songwriter, and record producer who serves as the leader of the global pop group BTS. Known for his intellectual approach to music and art, he has become a significant cultural figure both in South Korea and internationally. He is widely praised for his lyricism and his role as a spokesperson for youth empowerment.
He rose to global fame as the leader of BTS, a group that transformed the international music landscape through their massive fan base and chart-topping hits. His breakthrough as a solo artist occurred with the release of his solo mixtapes and his debut studio album Indigo. His ability to blend hip-hop with introspective themes has cemented his reputation as a versatile musician.
RM's Instagram content, found under the handle rkive, is a curated collection of his interests in fine art, museum visits, and nature. He frequently shares photos of his personal art collection and behind-the-scenes glimpses of his music production process. His posts reflect a calm and artistic aesthetic, diverging from typical pop star content to show his life as a dedicated art lover.
As a member of BTS, RM has been involved in massive global partnerships with brands like Samsung, McDonald's, and Louis Vuitton. Individually, he has served as a brand ambassador for luxury fashion houses such as Bottega Veneta. His influence extends to the art world, where his patronage of museums and artists frequently drives significant public interest.
RM is the leader of BTS and a solo rapper whose releases include the mixtape mono. (2018) and the albums Indigo (2022) and Right Place, Wrong Person (2024).
Listen to RM’s solo music and BTS releases on Spotify and Apple Music, watch official videos on YouTube, and follow his updates on Instagram. Availability varies by country.
As a member of BTS, RM has received multiple Grammy nominations. BTS also won Artist of the Year at the 2021 American Music Awards.
Sources: Wikipedia
RM (BTS)'s estimated net worth is $20–25 million in 2026.
RM (BTS)'s money comes from BTS tours, albums and merchandise, songwriting royalties, HYBE shares and brand deals (Bottega Veneta).
Credited on 200+ tracks registered with the Korea Music Copyright Association.
At 53.8M followers, a Instagram sponsorship earns RM (BTS) $80K+.
#1 of 5 creators from South Korea by net worth: RM (BTS) sits ahead of Hyunjin ($8.2–13 million).
Sources: tatlerasia.com
Compare: Hyunjin net worth
RM (BTS)'s 53.8M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Music creators to compare with RM (BTS)'s 53.8M: Hyunjin (South Korea, 35.3M), KSI (United Kingdom, 54.3M) and Zara Larsson (Sweden, 34.3M).
By combined audience, RM (BTS) sits between KSI (54.3M) and Hyunjin (35.3M).
All of RM (BTS)'s counted audience is on Instagram (@rkive); Hyunjin and Zara Larsson are also biggest on Instagram, while KSI is biggest on YouTube.
RM (BTS) posts in Korean, like Hyunjin; KSI posts in English and Zara Larsson posts in English and Swedish.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| RM (BTS) | South Korea | Instagram (53.8M) | 53,847,870 | 12 Oct 2026 |
| Hyunjin | South Korea | Instagram (35.3M) | 35,336,320 | 26 Oct 2026 |
| KSI | United Kingdom | YouTube (19.2M) | 54,264,234 | 28 Sep 2026 |
| Zara Larsson | Sweden | Instagram (13.5M) | 34,267,411 | 13 Oct 2026 |
RM (BTS)'s Fan Score is 8.8. Profile depth leads at 10.0; platform presence trails at 7.0.
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Reach RM (BTS) through @rkive on Instagram. How brands approach RM (BTS) and similar creators.
As of 12 Oct 2026, RM (BTS) has 53,847,870 followers on Instagram (@rkive); @rkive is RM (BTS)'s only counted account.
RM (BTS)'s estimated net worth is $20M–25M, on 53.8M followers. RM (BTS) is #1 of 5 creators from South Korea, ahead of Hyunjin.
In 2007: Kim Nam-joon began rapping in local amateur hip-hop circles as a first-year middle school student and made his first self-composed recordings. RM (BTS)'s Instagram account @rkive has 53.8M followers as of 12 Oct 2026.
@rkive on Instagram is RM (BTS)'s one linked account (53.8M followers).
South Korea is where RM (BTS) is listed; RM (BTS) posts in Korean on @rkive (Instagram, 53.8M).
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See all 120 creators in Top creators in South Korea
4 CreatorFanBase rankings list RM (BTS); the best placing is #10 of 18.
| Ranking | Position | Creators ranked |
|---|---|---|
| Biggest Instagram accounts in South Korea | #10 | 18 |
| Top creators in South Korea | #15 | 120 |
| Top Korean-language music creators | #15 | 78 |
| Top Korean-speaking influencers | #16 | 120 |
See all 120 creators in Top creators in South Korea
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