The Liver King champions an ancestral lifestyle, promoting primal eating and living for optimal health and strength.
Brian Johnson, known as Liver King, advocates a primal, ancestral lifestyle centered around nine tenets. He promotes eating raw organ meats, lifting heavy weights, and embracing nature. His content features extreme fitness challenges and controversial dietary advice.
Latest recorded followers, subscribers and engagement on each platform.
5.9M
as of Oct 14, 2026
Followers
Liver King's contact route, audience split and rate estimates are ready — members see them in one tap.
Liver King, whose real name is Brian Johnson, is an American fitness personality and entrepreneur who advocates for a return to ancestral living. He grew up in the United States and has dedicated his life to a rigorous physical regimen and a controversial diet. He is the face of a movement that emphasizes primitive human habits in the modern world.
Liver King became a viral sensation through his extreme social media videos showcasing his intense workout routines and the consumption of raw organ meats. His 'ancestral' persona and impressive physique quickly drew millions of viewers, sparking both fascination and intense debate. His breakthrough was driven by his commitment to his nine 'ancestral tenets' and his unique, high-energy delivery.
His content features extreme fitness challenges, outdoor survival skills, and videos of him eating traditional 'primal' foods. He frequently posts about his daily routine, which involves lifting heavy weights, cold exposure, and sleeping on the floor. His videos are designed to be provocative and inspiring, encouraging followers to reject modern comforts for a more primitive lifestyle.
Brian Johnson has built a significant business empire around his Liver King persona, primarily through his supplement companies. These brands focus on ancestral-based nutrition, offering products like desiccated organ capsules and protein powders. His business model is directly tied to his personal brand, leveraging his massive social media reach to sell health and wellness products.
While no exact net worth is verified, media estimates suggest he is highly successful due to the scale of his supplement businesses. His income is largely generated through direct-to-consumer sales of his nutrition products and apparel. He also benefits from the broad visibility of his social media platforms, which drive traffic to his various commercial ventures.
Liver King is best known for his signature digital content rather than traditional film or television. His most recognized work includes his video series explaining the nine ancestral tenets and his public appearances on major podcasts and talk shows. He has become a recognizable figure in the health and fitness community, often appearing as a guest to discuss his controversial methods.
Followers can watch Liver King's latest videos on TikTok and Instagram, where he posts daily updates on his training and diet. He also maintains a presence on YouTube for longer-form content and interviews. His official websites provide deeper insights into his philosophy and offer access to his line of supplements and lifestyle guides.
Liver King has reached a major milestone by amassing about 5.9 million followers on TikTok. This massive growth occurred in a relatively short period, demonstrating his ability to capture public attention. His most significant milestone is the creation of a global brand that has sparked worldwide conversation about diet, fitness, and ancestral living.
Liver King has 5.9M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on TikTok with 5.9M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Liver King's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| TikTok | 5.9M followers | 100% | @liverking |
Every handle on this page links to the official account. If you are verifying Liver King before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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Liver King is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in fitness & health and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Liver King for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Liver King's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Liver King; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.3 out of 10, and what fans think.
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Other questions people ask about Liver King.
How much does it cost to hire Liver King? A planning estimate for one sponsored post is $30K – $83K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $11K – $29K |
| Sponsored post, Reel or Short | $30K – $83K |
| Dedicated video or integration | $54K – $150K |
| Three-post campaign package | $78K – $220K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Liver King for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Liver King and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
TikTok's official announcements on audience and creator features.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Liver King has about 5.9M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
Use $30K – $83K only as a planning estimate for one sponsored post from Liver King. It uses the combined public follower count across the platforms stored here, not a rate card Liver King sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Liver King's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
Liver King is listed as USA. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged USA are on the country list.
Liver King is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Fitness & Health is how Liver King is grouped in the directory, with English as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Fitness & Health category.
Request a collaboration with Liver King using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Start with the similar names on this profile, then widen to the Fitness & Health category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Liver King is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Liver King is tagged Fitness & Health, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Fitness & Health list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Liver King and negotiates for you. Fitness audiences respond to routines, challenges and progress formats, so pitch a format that matches recent posts. Liver King decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Liver King is $30K – $83K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Liver King sets the real rate. The method is on the methodology page.
Liver King is one of the Fitness & Health profiles in USA on CreatorFanBase. Open the Fitness & Health category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Fitness & Health category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Liver King, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Liver King is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Liver King's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Liver King are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Liver King has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Liver King for you. Use the official links on the profile and ask Liver King for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Liver King while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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