Latest count of Little Big Toys subscribers: 9.4M on YouTube (21 Sep 2026).
Lifestyle creator in the Philippines
Little Big Toys is an Arabic-language lifestyle creator based in the Philippines, with about 9.4M subscribers on YouTube. In their own words: "We believe that every LITTLE kid can make a BIG difference in the world through the power of our dreams. At Little Big Toys, your dreams can come true through educational arts and play."
Updated
Little Big Toys has 9,450,000 subscribers on YouTube (@littlebigtoys), read on 21 Sep 2026.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| YouTube | @littlebigtoys | 9,450,000 subscribers | 100% | 21 Sep 2026 |
How Little Big Toys's numbers are counted: YouTube showed 9.4M on 21 Sep 2026 for Little Big Toys.
Little Big Toys's contact route, audience split and rate estimates are ready — members see them in one tap.
Little Big Toys is a specialized lifestyle and educational brand based in the Philippines that creates content in the Arabic language. The channel operates under the philosophy that every child can make a significant difference through the power of their dreams. It focuses on providing a space where educational arts and play meet to inspire young audiences globally.
The brand became famous by filling a niche for high-quality, Arabic-language educational content produced within the Philippines. Its breakthrough came as parents sought engaging and safe digital entertainment that combined play with learning. The channel's consistent output of colorful and imaginative videos allowed it to grow rapidly among families worldwide.
Little Big Toys posts content focused on educational arts, creative play, and lifestyle topics tailored for children. The videos are known for their bright visuals, imaginative storytelling, and focus on helping kids realize their potential through play. Popular content includes toy-based stories and creative projects that encourage children to dream big and learn through interaction.
As a brand-focused channel, Little Big Toys operates as a digital media entity within the toy and education sectors. It leverages its significant reach to partner with brands interested in the children's lifestyle and educational markets. Its business model is built around high-quality content production that attracts family-friendly advertisers and potential merchandise opportunities.
Little Big Toys is known for family-friendly YouTube videos featuring toys, imaginative pretend play and creative activities.
Videos can be watched on the Little Big Toys YouTube channel. Availability varies by country.
The channel has reached approximately 9.45 million YouTube subscribers.
Little Big Toys is a child-led family channel: everyday vlogs, crafts, pet care and trips (Japan, Boracay), with seasonal routines and the occasional Halloween story. Its tags lean on vlogs, routines and challenges.
Little Big Toys put 23 videos on @littlebigtoys from Nov 2025 to Oct 2026, about 1.9 a month, with uploads in 12 of those 12 months; Dec 2025 was the busiest with 4. 8 of the 23 were Shorts. Of Little Big Toys' 356 public uploads, 321 are long-form videos and 34 are Shorts (10%) and 1 past live stream. A typical long-form Little Big Toys video runs 11 min; half of the latest 50 fall between 7 min 55 s and 14 min 25 s.
Little Big Toys' channel declares the USA as its country. All of the latest 50 uploads are tagged with English audio. YouTube's own topic tags for Little Big Toys: Hobby, Lifestyle and Pet.
In order, Little Big Toys' top 2 uploads as YouTube ranked them on 5 Nov 2026.
Source: @littlebigtoys on YouTube (YouTube Data API v3, read 5 Nov 2026)
Little Big Toys reaches 9.4M people, led by YouTube; a single sponsored post typically budgets $110K – $280K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $39K – $98K |
| Sponsored post, Reel or Short | $110K – $280K |
| Dedicated video or integration | $200K – $500K |
| Three-post campaign package | $290K – $730K |
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Lifestyle creators to compare with Little Big Toys' 9.4M: ZARA (Spain, 61.8M), Dude Perfect (USA, 95.2M) and NBA (USA, 112.4M).
NBA leads this group with 112.4M, 12 times Little Big Toys' 9.4M.
All of Little Big Toys' counted audience is on YouTube (@littlebigtoys); Dude Perfect is also biggest on YouTube, while ZARA and NBA are biggest on Instagram.
Little Big Toys posts in Arabic; ZARA posts in Spanish and English, Dude Perfect posts in English and NBA posts in English.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Little Big Toys | Philippines | YouTube (9.4M) | 9,450,000 | 21 Sep 2026 |
| ZARA | Spain | Instagram (61.7M) | 61,840,682 | 13 Oct 2026 |
| Dude Perfect | USA | YouTube (62.8M) | 95,228,954 | 28 Sep 2026 |
| NBA | USA | Instagram (87.9M) | 112,416,866 | 13 Oct 2026 |
Profile depth (9.0) lifts Little Big Toys to 8.2/10, while platform presence 7.0 holds the score back.
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Reach Little Big Toys through @littlebigtoys on YouTube. How brands approach Little Big Toys and similar creators.
As of 21 Sep 2026, Little Big Toys has 9,450,000 subscribers on YouTube (@littlebigtoys); @littlebigtoys is Little Big Toys's only counted account.
Little Big Toys opened @littlebigtoys on 7 Jun 2010. @littlebigtoys passed 100 public videos on 22 Feb 2019. On 5 Nov 2026, Little Big Toys had 356 public uploads there, 34 of them Shorts.
Little Big Toys' 2 most-watched uploads on @littlebigtoys are “Bug's Mermaid Friend Situation” (Sep 2020) and “Bug's Funny Weekend Routine | Waking Me Up ( Part 1 )” (Oct 2018), in that order. The channel dates from 7 Jun 2010 and holds 356 public uploads.
@littlebigtoys on YouTube is Little Big Toys's one linked account (9.4M subscribers).
The Philippines is where Little Big Toys is listed; Little Big Toys posts in Arabic on @littlebigtoys (YouTube, 9.4M).
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One CreatorFanBase ranking lists Little Big Toys: #50 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top lifestyle creators on YouTube | #50 | 120 |
See all 120 creators in Top lifestyle creators on YouTube
