Instagram money calculator
A sponsored Instagram post typically costs about $10 per 1,000 followers, within a $5 to $20 range depending on engagement and niche. A creator with 50,000 followers usually charges $250 to $1,000 per feed post.
Per post
$300 – $1,200
Per Reel
$390 – $1,560
Per Story
$120 – $480
Estimates based on published industry ranges.
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How it's calculated
- We start from a $5 to $20 rate per 1,000 followers, the most widely used industry range.
- Engagement above 3% moves the estimate up and engagement under 1% moves it down.
- Reels are priced about 1.3× a feed post and Stories about 0.4×.
Benchmarks
| Tier | Followers | Typical rate |
|---|---|---|
| Nano | 1K – 10K | $10 – $200 |
| Micro | 10K – 50K | $100 – $1,000 |
| Mid-tier | 50K – 500K | $500 – $5,000 |
| Macro | 500K – 1M | $5,000 – $10,000 |
| Mega | 1M+ | $10,000+ |
Questions people ask
How much do Instagram influencers make per post?
Most charge $10 per 1,000 followers as a starting point. Nano creators earn tens of dollars per post, while accounts over one million followers can charge five figures.
Does Instagram pay creators directly?
Instagram pays through features like subscriptions, gifts and occasional bonus programs, but most income comes from brand deals rather than the platform.
Are Reels more expensive than feed posts?
Usually yes. Reels reach more non-followers, so creators often charge about 30% more than a feed post.
Why does engagement change the price?
A brand is paying for attention. A creator with 20,000 followers and 6% engagement can deliver more real interaction than one with 100,000 followers and 0.5%.
What do Instagram Stories cost?
Stories disappear after 24 hours, so they're typically priced at 30% to 50% of a feed post, often sold in bundles of three.
How much can you earn with 10,000 followers?
Around $100 to $250 per sponsored post is common at 10,000 followers, more in valuable niches like beauty, finance and tech.
Should brands pay per follower or per result?
Per-follower pricing is a starting point. Many brands combine a flat fee with affiliate commission so the creator also earns on sales.
Is the estimate a quote?
No. It's a guide for budgeting. Final rates depend on usage rights, exclusivity and deliverables.