Sidemen

The Sidemen (SDMN) are a British collective consisting of YouTubers, social media influencers and internet personalities Miniminter, Zerkaa, Vikkstar123, TBJZL, Behzinga, Wroetoshaw, and formerly KSI. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 155 million subscribers as of May 2025. Based in UK, Sidemen is best known as british creator group behind sidemen sunday, with a combined following of roughly 32M across 3 tracked platforms.

Sidemen built an audience by posting consistently in the gaming space and turning one format into a habit for fans. Youtube is the biggest home for that audience today at about 22M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.

Expect gaming and comedy content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in UK, while subtitles and visual formats pull in viewers worldwide.

Like most creators at this scale, Sidemen earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.

Published net-worth figures for Sidemen come from third-party estimate sites, not audited accounts, and they disagree with each other by a wide margin. What can be said with confidence is that a following of about 32M supports meaningful income from Youtube alone, before brand work and business ventures. We do not publish a single number we cannot source.