Taim AlFalasi

Sources: The National (11 January 2014) and Gulf News (24 June 2021). Her exact birth date is not published in these sources, so her age is an estimate from the two articles.

The Instagram and Snapchat figures in the table are the latest dated ones, from June 2021, when Gulf News reported 3.2 million Instagram followers, about 829,000 on Snapchat and 589,000 YouTube subscribers. Instagram is her biggest platform, and her profile there shows today's figure.

Her YouTube channel

Source: Social Blade, 31 October 2026. The average is our sum. Her subscriber count is slightly lower than the 589,000 Gulf News reported in 2021, which shows her focus has moved to other apps.

Her X account

Her X account, created in 2011, has 86,350 followers. Her bio describes her as "إعلامية رقمية", a digital media personality.

Student magazine: Yolo

As a visual communications student at Zayed University, Taim published an English magazine called Yolo (You Only Live Once), which she described as "sharing Dubai with the Emiratis". She made four YouTube episodes of it with celebrity interviews. One, about Shamma Hamdan, the first Emirati woman to reach the finals of Arabs Got Talent, passed a million views. She graduated in 2012.

Taim Show radio

In 2013 she launched an online Arabic radio show, first called "On air with Taim" and later "Taim Show", inspired by On Air with Ryan Seacrest. She recorded early episodes in her bedroom with a microphone and laptop, then moved to twofour54's Creative Lab in Abu Dhabi. The National reported in 2014 that about 40,000 people across the Middle East listened each week:

• about half of her listeners were Emirati;
• about 40% were Saudi;
• the rest came from as far as Somalia and Syria.

At the time she also worked on the front desk of a bank in Dubai during the week.

From vlogs to millions of followers

Taim then moved to vlogs about food and travel, which became big hits. She told Gulf News that people began to recognise her in the street, and that Instagram and Snapchat became her main platforms because fans wanted to see her every day. She was one of the first Emirati women to film vlogs in public in Dubai.

According to Gulf News in 2021, her work as an influencer led to several deals and investments:

1. A brand ambassador contract with Etisalat, one of the biggest deals of her career.
2. Ownership of eight restaurants in the UAE.
3. Investments in real estate, including an apartment in City Walk.

Gulf News described her as earning "millions of dirhams" from social media.

Taim is one of 13 children. Her father, Bakhit, served in the UAE army, and her mother, Zainab, worked in journalism before her marriage. From her mother she has five siblings: Salem, Rashid (a popular comedian), Hamda, Hessa and Zayed, the youngest, who became known through her vlogs. She is the third of her mother's six children.

Her father first opposed her working in media. She told The National that when she showed him a newspaper advert for child TV presenters, he threw the paper at her, but that he became proud of her as she grew older.

Her numbers tell the story of a creator who moved with her audience from one app to the next:

Her YouTube audience has held almost steady for five years, losing only around 5,000 subscribers since 2021. That stability is common for creators who post less on YouTube but stay active elsewhere: few fans unsubscribe, and old vlogs keep earning views. Radio, the medium that first made her name, is no longer part of her output, but the conversational style she built there still shapes her videos and stories.

1. 2011: creates her X account.
2. 11 July 2012: creates her YouTube channel.
3. 2012: graduates from Zayed University and launches Yolo magazine.
4. 2013: starts the online radio show that becomes Taim Show.
5. January 2014: The National profiles her, aged 22, with about 40,000 weekly listeners.
6. June 2021: Gulf News reports 3.2 million Instagram followers and eight restaurants.
7. October 2026: about 584K YouTube subscribers and 86,350 X followers.

Many Gulf influencers started on Instagram. Taim's path was longer and more varied, and it explains why her audience has stayed loyal for more than a decade:

• she trained in media and worked in print, video and radio before vlogging;
• she spoke Arabic with a mix of English, in a casual style that felt closer to fans than formal Arabic radio;
• she made her family part of the content, with her mother and youngest brother appearing often;
• she reinvested her income in businesses, from restaurants to property.

Lessons for brands

For brands in the UAE and Saudi Arabia, Taim is an example of an influencer whose fans span several countries. Her radio audience in 2014 was already split between the UAE and Saudi Arabia, and her later deals, such as her Etisalat contract, built on that regional reach. Brands looking at Emirati creators often compare her with presenters and podcasters who also reach the wider Gulf.

Her YouTube numbers in context

With 170 videos and about 113 million views, each of her videos has been watched about 665,000 times on average. That is a high figure for a channel of 584K subscribers, and it reflects how widely her early vlogs spread across the Arab world. Her upload pace on YouTube slowed as she moved her daily content to Instagram and Snapchat.

If you follow Taim, you may also like Roaa Alsabban, an Emirati TV presenter and actress, and Anas Bukhash, host of one of the region's best-known interview shows. Browse Arabic music influencers, Arabic education influencers, or all creators.

How we checked these facts

Taim Al Falasi does not have a Wikipedia page in English or Arabic. We used two published profiles, from The National in 2014 and Gulf News in 2021, plus follower counts read on 31 October 2026. Older figures are labelled with their date.