Rashmika Mandanna — Lifestyle and entertainment creator from India with a global Instagram audience
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Rashmika Mandanna

Rashmika Mandanna followers on Instagram stand at 51.1M, counted on 12 Oct 2026.

Lifestyle and entertainment creator from India with a global Instagram audience

Human
Verified
India
Hindi, English

Rashmika Mandanna is one of the largest lifestyle and entertainment accounts on Instagram, followed by tens of millions of people worldwide and posting from India. Audience sits mainly in the Hindi-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.

Total reach
51.1M
Known for
One of the most-followed lifestyle and entertainment accounts on Instagram in India

Updated

Rashmika Mandanna's audience at a glance

Rashmika Mandanna has 51,100,976 followers on Instagram (@rashmika_mandanna), read on 12 Oct 2026.

PlatformAccountFollowers / subscribersShareAs of
Instagram@rashmika_mandanna51,100,976 followers100%12 Oct 2026

How Rashmika Mandanna's numbers are counted: Instagram showed 51.1M on 12 Oct 2026 for Rashmika Mandanna.

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About Rashmika Mandanna

Who is Rashmika Mandanna? Biography, age and background

Rashmika Mandanna is a highly popular Indian actor who has become a major star in both South Indian and Hindi cinema. Based in India, she works across multiple languages including Hindi, Kannada, Telugu, and Tamil. Known for her charismatic screen presence, she has quickly risen to become one of the most recognizable faces in the Indian entertainment industry.

How Rashmika Mandanna became famous

She rose to prominence following her successful debut in the Kannada film industry, which led to a string of hits in other regional languages. Her breakthrough into the pan-India market was driven by a series of commercially successful films that resonated with audiences nationwide. This rapid rise earned her a reputation as a versatile talent capable of leading major productions.

What Rashmika Mandanna posts

Her Instagram content focuses on lifestyle, fashion, and behind-the-scenes looks at her life as a busy film actor. She often shares candid moments, fitness routines, and promotional content for her upcoming movies. Her posts are designed to engage her massive Hindi-speaking and international audience through relatable and vibrant storytelling.

Rashmika Mandanna business ventures, brands and endorsements

She is a sought-after brand ambassador for various national and international companies, ranging from fashion and beauty to tech and lifestyle brands. Her massive reach on social media makes her a key partner for awareness campaigns and regional product launches. She continues to expand her professional profile through strategic collaborations within the entertainment and commercial sectors.

Films, TV and signature work

Rashmika Mandanna is an Indian actress known for films including Kirik Party, Geetha Govindam, Pushpa: The Rise and Animal. Her work spans Kannada, Telugu and Hindi cinema.

Where to watch

Selected films include Animal on Netflix and Pushpa: The Rise on Prime Video; her lifestyle and entertainment posts are available on Instagram. Availability varies by country.

Awards and milestones

She won the SIIMA Award for Best Female Debut in Kannada for Kirik Party. Her Instagram account has approximately 51.2 million followers.

Rashmika Mandanna career timeline

  1. Won the Times of India Clean & Clear Fresh Face contest, which led to her first modelling work as a brand face.
  2. Made her film debut opposite Rakshit Shetty in the Kannada romantic comedy Kirik Party, a box-office hit.
  3. Moved into Telugu cinema with Chalo and the blockbuster Geetha Govindam opposite Vijay Deverakonda.
  4. Played Srivalli in Pushpa: The Rise with Allu Arjun, one of the year's biggest pan-Indian hits.
  5. Made her Hindi debut with Goodbye, opposite Amitabh Bachchan.
  6. Co-starred with Ranbir Kapoor in Animal, which earned over ₹9.1 billion and ranked third among Indian films of 2023.
  7. Had five releases, starting with the big-budget Hindi films Chhaava and Sikandar.

Sources: Wikipedia

Rashmika Mandanna net worth and earnings

Estimated net worth for Rashmika Mandanna: $7.5 million (₹66 crore), from 2025 figures.

Rashmika Mandanna's money comes from film fees, brand endorsements and investments.

She reportedly charges about ₹4 crore per film.

Brand deals pay Rashmika Mandanna $80K+ for a single Instagram post.

#27 of 60 creators from India by net worth: Rashmika Mandanna sits behind Raj Shamani ($4–12 million) and ahead of FactTechz ($5.5–8.6 million).

Where Rashmika Mandanna's money comes from

  • Film fees: Lead roles in Telugu and Hindi releases such as Pushpa, Animal and Chhaava; India.com puts her fee at about ₹4 crore per film.
  • Brand endorsements: She has fronted campaigns since her Clean & Clear Fresh Face win in 2014 and now endorses fashion and beauty brands.

Sources: india.com · Wikipedia

Estimated net worth
$7.5 million
In rupees
₹66 crore
Per sponsored Instagram post
$80K+
Main income
film fees, brand endorsements and investments
Net worth rank
#27 of 60

Compare: Raj Shamani net worth · FactTechz net worth

How we estimate net worth

How much does Rashmika Mandanna charge per sponsored post?

At 51.1M followers, Rashmika Mandanna is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Lifestyle
Country
India
Language
Hindi, English
Platforms
Instagram
Known for
One of the most-followed lifestyle and entertainment accounts on Instagram in India
Profile type
Human

How Rashmika Mandanna compares with similar creators

MR. INDIAN HACKER (59.6M), Sourav Joshi Vlogs (42.2M) and Akshay Kumar (66.1M) are lifestyle creators from India to set against Rashmika Mandanna's 51.1M.

By combined audience, Rashmika Mandanna sits between MR. INDIAN HACKER (59.6M) and Sourav Joshi Vlogs (42.2M).

All of Rashmika Mandanna's counted audience is on Instagram (@rashmika_mandanna); Akshay Kumar is also biggest on Instagram, while MR. INDIAN HACKER and Sourav Joshi Vlogs are biggest on YouTube.

Rashmika Mandanna posts in Hindi and English, like MR. INDIAN HACKER, Sourav Joshi Vlogs and Akshay Kumar.

CreatorCountryBiggest platformFollowers and subscribersAs of
Rashmika MandannaIndiaInstagram (51.1M)51,100,97612 Oct 2026
MR. INDIAN HACKERIndiaYouTube (53.6M)59,636,51126 Oct 2026
Sourav Joshi VlogsIndiaYouTube (42.2M)42,200,00019 Oct 2026
Akshay KumarIndiaInstagram (64.9M)66,090,53813 Oct 2026

Rashmika Mandanna's Fan Score

Rated 8.8 of 10, Rashmika Mandanna gains most from profile depth 10.0 and least from platform presence 7.0.

Audience reach9.0 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

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Working with Rashmika Mandanna

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FAQs about Rashmika Mandanna

How many followers does Rashmika Mandanna have?

As of 12 Oct 2026, Rashmika Mandanna has 51,100,976 followers on Instagram (@rashmika_mandanna); @rashmika_mandanna is Rashmika Mandanna's only counted account.

What is Rashmika Mandanna's net worth?

An estimated $7.5M (₹66 crore) for Rashmika Mandanna (2025 figures), on 51.1M followers. Rashmika Mandanna sits between Raj Shamani and FactTechz by net worth.

When did Rashmika Mandanna start acting?

In 2016, Rashmika Mandanna made her film debut opposite Rakshit Shetty in the Kannada romantic comedy Kirik Party, a box-office hit. Rashmika Mandanna's Instagram account @rashmika_mandanna has 51.1M followers as of 12 Oct 2026.

What is Rashmika Mandanna's Instagram account?

@rashmika_mandanna on Instagram is Rashmika Mandanna's one linked account (51.1M followers).

Where is Rashmika Mandanna from, and what language does Rashmika Mandanna post in?

India is where Rashmika Mandanna is listed; Rashmika Mandanna posts in Hindi and English on @rashmika_mandanna (Instagram, 51.1M).