Akshay Kumar — Lifestyle and entertainment creator from India with a global Instagram audience
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Akshay Kumar

As of 12 Oct 2026, Akshay Kumar followers on Instagram total 64.9M. YouTube adds 1.2M subscribers.

Lifestyle and entertainment creator from India with a global Instagram audience

Human
Verified
India
Hindi, English

Akshay Kumar is one of the largest lifestyle and entertainment accounts on Instagram, followed by tens of millions of people worldwide and posting from India. Audience sits mainly in the Hindi-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.

Total reach
66.1M
Known for
One of the most-followed lifestyle and entertainment accounts on Instagram in India
akshaykumar

Updated

Akshay Kumar's audience at a glance

Instagram (@akshaykumar) holds 98% of Akshay Kumar's 66.1M followers and subscribers (64.9M); next come YouTube 1.2M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@akshaykumar64,850,538 followers98%12 Oct 2026
YouTube@akshaykumar1,240,000 subscribers2%13 Oct 2026
Combined2 accounts66,090,538100%

How Akshay Kumar's numbers are counted: 64.9M + 1.2M = 66.1M.

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Member data

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  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Akshay Kumar

Who is Akshay Kumar? Biography, age and background

Akshay Kumar is a prominent Indian actor and entertainment personality who has become a global figure in the lifestyle space. Originally from India, he produces content in both Hindi and English, catering to a massive domestic and international audience. He is recognized as one of the most significant figures in the Indian film industry with a career spanning several decades.

How Akshay Kumar became famous

His breakthrough occurred in the early 1990s through his work in Hindi cinema, particularly with the Khiladi film series which established him as an action star. Over time, he transitioned into versatile roles in comedy and social dramas, cementing his status as a household name. His digital presence grew alongside his cinematic success, making him one of the most-followed individuals on Instagram in India.

What Akshay Kumar posts

His content focuses on lifestyle, fitness, and entertainment, often featuring behind-the-scenes glimpses of his film projects and personal health routines. He utilizes platforms like Instagram and YouTube to share high-quality visual stories that resonate with his Hindi-speaking and global fan base. The posts reflect a blend of professional updates and motivational lifestyle messaging.

Akshay Kumar business ventures, brands and endorsements

He is a highly sought-after brand ambassador for global and domestic labels, spanning categories from health supplements to automobiles. Outside of personal endorsements, he is involved in film production and various social initiatives in India. His massive reach makes his profile a primary choice for large-scale awareness campaigns and international product launches.

Films, TV and signature work

Akshay Kumar is an Indian actor known for Hindi films including Khiladi, Hera Pheri, Airlift, Rustom and Pad Man. His work spans action, comedy and socially focused dramas.

Where to watch

His films can be found on Netflix and Prime Video, while his official Instagram account features personal updates and film promotions. Availability varies by country.

Awards and milestones

He received the Padma Shri in 2009 and won the National Film Award for Best Actor for Rustom in 2017.

Akshay Kumar career timeline

  1. Made his screen debut in the action film Saugandh after training in martial arts in Bangkok and teaching it in Mumbai.
  2. Khiladi became his breakthrough hit and gave him the screen nickname used in a string of later action films.
  3. Singh Is Kinng was one of the year's biggest Hindi hits and confirmed his move into comedy.
  4. The Government of India awarded him the Padma Shri.
  5. Won the National Film Award for Best Actor for Rustom.
  6. Forbes listed him among the world's highest-paid actors, with estimated earnings of $65 million.

Sources: Wikipedia · outlookindia.com

Akshay Kumar net worth and earnings

Akshay Kumar is worth an estimated $280 million, roughly ₹2,464 crore, as of 2026.

Akshay Kumar's money comes from Film fees and profit shares, brand endorsements, production (Cape of Good Films) and investments.

Forbes ranked him among the world's highest-paid actors in 2019 with an estimated $65M.

At 66.1M followers, a Instagram sponsorship earns Akshay Kumar $80K+.

By net worth, Akshay Kumar is #1 among 60 creators from India we track: ahead of Salman Khan ($260 million).

Where Akshay Kumar's money comes from

  • Films: Lead fees and profit shares from several Hindi releases a year, from the Khiladi films to Housefull and Rustom.
  • Production: He produces films through his own banners, including Cape of Good Films.
  • Endorsements: He is one of India's most-booked celebrity endorsers across consumer brands.

Sources: Wikipedia · outlookindia.com

Estimated net worth
$280 million
In rupees
₹2,464 crore
Per sponsored Instagram post
$80K+
Main income
Film fees and profit shares, brand endorsements and production (Cape of Good Films)
Net worth rank
#1 of 60

Compare: Salman Khan net worth

How we estimate net worth

How much does Akshay Kumar charge per sponsored post?

Akshay Kumar's 66.1M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire Akshay Kumar

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How we estimate sponsored-post rates

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Content and audience

Niche
Lifestyle
Country
India
Language
Hindi, English
Platforms
Instagram, YouTube
Known for
One of the most-followed lifestyle and entertainment accounts on Instagram in India
Profile type
Human

How Akshay Kumar compares with similar creators

Other lifestyle creators from India to compare with Akshay Kumar: MR. INDIAN HACKER (59.6M), Salman Khan (76.1M) and Virat Kohli (389M).

Akshay Kumar is #3 of the 4: 10M behind Salman Khan and 6.5M ahead of MR. INDIAN HACKER.

Instagram (@akshaykumar) holds 98% of Akshay Kumar's audience; Salman Khan and Virat Kohli are also biggest on Instagram, while MR. INDIAN HACKER is biggest on YouTube.

Akshay Kumar posts in Hindi and English, like MR. INDIAN HACKER, Salman Khan and Virat Kohli.

CreatorCountryBiggest platformFollowers and subscribersAs of
Akshay KumarIndiaInstagram (64.9M)66,090,53813 Oct 2026
MR. INDIAN HACKERIndiaYouTube (53.6M)59,636,51126 Oct 2026
Salman KhanIndiaInstagram (72.8M)76,110,62013 Oct 2026
Virat KohliIndiaInstagram (271.7M)388,978,75021 Sep 2026

Akshay Kumar's Fan Score

Akshay Kumar's Fan Score is 9.1. Profile depth leads at 10.0; platform presence trails at 8.0.

Audience reach9.1 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with Akshay Kumar

Reach Akshay Kumar through @akshaykumar on Instagram and @akshaykumar on YouTube. How brands approach Akshay Kumar and similar creators.

FAQs about Akshay Kumar

How many followers does Akshay Kumar have?

As of 13 Oct 2026, Akshay Kumar has 66.1M followers and subscribers: Instagram @akshaykumar 64.9M and YouTube @akshaykumar 1.2M, 66,090,538 in all.

What is Akshay Kumar's net worth?

Akshay Kumar (66.1M followers) is worth about $280M (₹2,464 crore) in 2026. Akshay Kumar earns from Film fees and profit shares and brand endorsements.

When did Akshay Kumar start acting?

In 1991, Akshay Kumar made his screen debut in the action film Saugandh after training in martial arts in Bangkok and teaching it in Mumbai. Akshay Kumar's Instagram account @akshaykumar has 64.9M followers as of 12 Oct 2026.

What businesses does Akshay Kumar own?

Akshay Kumar's business is Production. He produces films through his own banners, including Cape of Good Films.

Which platform is Akshay Kumar biggest on?

Instagram, where @akshaykumar has 64.9M followers: 98% of Akshay Kumar's 66.1M. YouTube follows with 1.2M on @akshaykumar.