Mel Robbins — Mel Robbins is a bestselling author, motivational speaker, and host known for her work on habits, courage, and personal transformation.
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Mel Robbins

Mel Robbins is a bestselling author, motivational speaker, and host known for her work on habits, courage, and personal transformation.

Human
Verified
USA
English
9.1/10CFB Rating
Iconic

Mel Robbins is a #1 New York Times bestselling author and the host of The Mel Robbins Podcast. She is known for developing the 5 Second Rule and for her actionable advice on motivation and change. Robbins is also a co-founder of Pure Genius Provisions.

Total reach
25.3M
Known for
She is most notable for creating the 5 Second Rule, a popular cognitive behavioral strategy for taking action.

Mel Robbins follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

6.3M

as of Oct 13, 2026

Followers

Instagram
@melrobbins

12.9M

as of Oct 13, 2026

Followers

6.1M

as of Oct 13, 2026

Followers

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Who is Mel Robbins?

Mel Robbins is a elite-reach creator based in USA, publishing in English and working mainly in education and lifestyle, with 25.3M combined followers across the platforms we track.

Mel Robbins is a #1 New York Times bestselling author and the host of The Mel Robbins Podcast. She is known for developing the 5 Second Rule and for her actionable advice on motivation and change. Robbins is also a co-founder of Pure Genius Provisions.

Mel Robbins is a bestselling author, motivational speaker, and host known for her work on habits, courage, and personal transformation.

On CreatorFanBase this page is a data profile, not a fan page: the numbers below come from Instagram and the other platforms they actually publish on, and we drop anything we cannot confirm rather than estimate it.

Best known for
She is most notable for creating the 5 Second Rule, a popular cognitive behavioral strategy for taking action.
Account type
Human
Main focus
Education and Lifestyle
Based in
USA
Language
English
Combined followers
25.3M
Reach band
Elite (over 10m followers)
Biggest platform
Instagram — 12.9M
Numbers last checked
Oct 13, 2026

Related questions

What is Mel Robbins best known for?
She is most notable for creating the 5 Second Rule, a popular cognitive behavioral strategy for taking action.. Main niches: Education, Lifestyle.
What language does Mel Robbins create in?
Mainly English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
Where is Mel Robbins based?
Public profiles place Mel Robbins in USA, posting mainly in English. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.

How big is Mel Robbins's audience?

Mel Robbins has 25.3M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on Instagram with 12.9M followers — about 51% of the total reach.

YouTube is the second home with 6.3M, so the audience is spread across more than one platform. That matters for planning: the same message can be repeated in different formats without hitting the same people every time.

What 25.3M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Mel Robbins have in 2026?
Mel Robbins has around 25.3M followers in total across 3 tracked platforms in 2026: 12.9M on Instagram, 6.3M on YouTube, 6.1M on TikTok. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Mel Robbins gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Mel Robbins's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Mel Robbins biggest on?
Instagram, with about 12.9M followers — roughly 51% of a 25.3M total following. That places Mel Robbins in the Elite band (Over 10M followers).

Mel Robbins's followers by platform

Here is where Mel Robbins's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 13, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Mel Robbins follower count by platform (last checked Oct 13, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram12.9M followers51%@melrobbins
YouTube6.3M followers25%@melrobbins
TikTok6.1M followers24%@melrobbins

Official handles and live links

Every handle on this page links to the official account. If you are verifying Mel Robbins before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Mel Robbins have on Instagram?
Mel Robbins has about 12.9M followers on Instagram as of the latest recorded check, which is roughly 51% of Mel Robbins's total 25.3M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
How many followers does Mel Robbins have on YouTube?
Mel Robbins has about 6.3M followers on YouTube as of the latest recorded check, which is roughly 25% of Mel Robbins's total 25.3M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
How many followers does Mel Robbins have on TikTok?
Mel Robbins has about 6.1M followers on TikTok as of the latest recorded check, which is roughly 24% of Mel Robbins's total 25.3M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Mel Robbins's official social media handles?
melrobbins on TikTok, melrobbins on YouTube, melrobbins on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Mel Robbins.

Who follows Mel Robbins?

Mel Robbins is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in education and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

What does Mel Robbins post?

Mel Robbins publishes mainly on Instagram with a second audience on YouTube, in the education and lifestyle space. Instagram-first accounts skew towards visual formats — reels, carousels and stories — which suits product, place and look-and-feel campaigns.

Mel Robbins is a #1 New York Times bestselling author and the host of The Mel Robbins Podcast. She is known for developing the 5 Second Rule and for her actionable advice on motivation and change. Robbins is also a co-founder of Pure Genius Provisions.

We do not rate content quality on this page. What we do keep accurate is size, platform mix and identity, so you can judge fit yourself and go straight to the account.

Related questions

Who are creators similar to Mel Robbins?
CreatorFanBase lists comparable names in education, lifestyle and in USA, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Mel Robbins's earnings and net worth

Public net worth and earnings figures for Mel Robbins are estimates published by third parties, not verified accounts, and they vary widely. CreatorFanBase does not publish a number we cannot source, so treat any figure you see elsewhere as a guess.

How much does it cost to work with Mel Robbins?

What can be said from data: at 25.3M combined followers, Mel Robbins is in the elite band, and rates in that band are set case by case — by deliverables, exclusivity, usage rights and campaign length, not by follower count alone. The only reliable price is the one quoted by the creator or their management.

How to contact Mel Robbins for a brand deal

Send a collaboration brief with the form on this page and the CreatorFanBase team will reach out, negotiate rates and confirm deliverables for you. Prefer to go direct? The official accounts and links are listed here too.

Related questions

What is Mel Robbins's net worth?
Figures circulating online for Mel Robbins are third-party estimates that vary widely between outlets, so treat any single number as an estimate rather than verified financials.
How much does Mel Robbins earn per post?
There is no public rate card for Mel Robbins. Budget guidance on this page is $80K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. Mel Robbins sets the real fee.

Working with Mel Robbins

If you are shortlisting Mel Robbins for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Education and Lifestyle
Budget signal
Elite audience (over 10m followers)

Related questions

Is Mel Robbins a good fit for a brand campaign?
Mel Robbins sits in the Elite band (Over 10M followers) in education and lifestyle with a USA-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Mel Robbins?
Use the official handles and website linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Mel Robbins's numbers

Mel Robbins's counts come from the platforms themselves via Apify TikTok public profile, Apify YouTube public channel and Apify Instagram public profile and are refreshed on a schedule; the most recent check was Oct 13, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Mel Robbins a real verified account?
Yes — Mel Robbins's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Mel Robbins's follower numbers last updated?
The most recent recorded check was Oct 13, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Mel Robbins gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Mel Robbins; the current platform totals above remain the clearest view of audience size.

Mel Robbins's Fan Score

CFB Rating 9.1 out of 10, and what fans think.

Audience reach8.7 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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More about Mel Robbins

Other questions people ask about Mel Robbins.

Where is Mel Robbins from?
Mel Robbins is based in USA and publishes in English. We have not published a confirmed date of birth for Mel Robbins yet.

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    How to contact Mel Robbins for a brand partnership

    Official channels and links

    Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

    Brand checklist before you approach Mel Robbins

    1. 1.Confirm the follower counts yourself on each official profile before signing anything.
    2. 2.Ask for a recent audience breakdown: country, age split and share of real engagement.
    3. 3.Ask who is authorised to agree the deal — the creator, or a named agency.
    4. 4.Agree deliverables in writing: number of posts, platform, usage rights and duration.
    5. 5.Check past brand work in the same niche for conflicts or exclusivity clauses.
    6. 6.Agree how results are measured and reported before the campaign starts.

    Budget guidance: $80K+ (estimate). Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee. Compare rate estimates by niche →

    Open for collaboration requests

    Request a collaboration with Mel Robbins

    Share your brief once. We pass it on through the creator's public business channels.

    Are you Mel Robbins or their manager? Claim this profile

    Explore creators like Mel Robbins

    Jump to the rankings, countries and platforms this profile belongs to.

    Guides for campaigns like this

    Data & sources

    How the numbers on this page are collected and what they mean.

    Last updated
    Oct 13, 2026
    Where it comes from
    Apify TikTok public profile · Apify YouTube public channel · Apify Instagram public profile
    Accuracy
    Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

    References and further reading

    People also ask

    Straight answers to the questions people search for.

    How big is Mel Robbins's audience?

    Mel Robbins has about 25.3M followers and subscribers combined across the platforms stored on this profile, with Instagram the largest. That figure is the latest snapshot we have saved, so keep the date next to it if you quote it. How those readings are refreshed is on the methodology page.

    How many Instagram followers does Mel Robbins have?

    The Instagram line on this profile shows about 12.9M followers for Mel Robbins. That is the audience for a Instagram post, not the sum of every network. Check the date on the row before you quote it. More Instagram creators are on the Instagram page.

    How many YouTube subscribers does Mel Robbins have?

    Mel Robbins has about 6.3M YouTube subscribers stored on this profile, separate from the other networks. Use that row when the deliverable is a YouTube post. The combined total is a wider number. More YouTube profiles are on the YouTube page.

    How much does Mel Robbins charge for a sponsored post?

    A sponsored post from Mel Robbins is estimated at $80K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the Instagram rate band. Mel Robbins sets the real fee. The method is on the methodology page.

    Is Mel Robbins verified?

    Yes. The handles on this profile are marked verified, which means they were matched to Mel Robbins's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.

    What country is Mel Robbins listed in?

    Mel Robbins is listed as USA. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged USA are on the country list.

    What language does Mel Robbins post in?

    Mel Robbins is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.

    What type of content does Mel Robbins make?

    The category stored for Mel Robbins is Education. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Education category.

    How do I reach Mel Robbins for a sponsored post?

    Send a collaboration brief from the form on this profile, or use the official links to reach Mel Robbins directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.

    Which creators are similar to Mel Robbins?

    Other published creators near Mel Robbins are in the similar creators section on this page, above these questions. If you want a longer list in Education, use the Education category and keep the country if the market matters. The posts, not the label, decide the fit.

    What date is Mel Robbins's audience snapshot from?

    The newest follower snapshot stored for Mel Robbins is 13 October 2026. Counts refresh on a weekly schedule, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

    Should a brand hire Mel Robbins for an education campaign in USA?

    Mel Robbins is tagged Education, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.

    What is Mel Robbins's largest platform?

    Instagram is the largest stored audience on this profile, at about 12.9M. The combined total adds the other networks, so it is not the audience for a single post. Check the split before you brief a different platform. More Instagram creators are on the Instagram page.

    How do I get Mel Robbins to promote my brand?

    You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Mel Robbins and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Mel Robbins decides whether to accept. See the managed option on pricing.

    How much does a Instagram reel from Mel Robbins cost?

    Our planning estimate for one sponsored post from Mel Robbins is $80K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Mel Robbins sets the real rate. The method is on the methodology page.

    Who are the best education influencers in USA like Mel Robbins?

    Mel Robbins is one of the Education profiles in USA on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

    Where can I hire education influencers in USA?

    Start in search with the Education category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Mel Robbins, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

    Is Mel Robbins a good choice for a English-language campaign?

    Mel Robbins is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.

    Who manages Mel Robbins's brand deals?

    We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Mel Robbins's team for you and negotiate the deal. Plans and the managed option are on pricing.

    What are Mel Robbins's official social links?

    The official accounts we have for Mel Robbins are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.