Instagram audit
An Instagram audit checks an account's engagement rate, comment-to-like ratio, posting consistency and audience fit. A healthy creator account beats its tier's engagement benchmark and gets at least one comment per 100 likes.
Audit score
100/100
Engagement rate
3.08%
Comments per 100 likes
2.67
Estimates based on published industry ranges.
Stop guessing which creators are worth it
Numbers help, but the hard part is finding creators who fit your market. Filter by niche, country, platform and reach, then save the best to your shortlist.
How it's calculated
- Enter followers, average likes and comments, and posts per week.
- Each area gets a score: engagement, comment quality and posting consistency.
- The overall grade tells you whether the account is ready for a paid campaign.
Benchmarks
| Area | Good | Needs work |
|---|---|---|
| Engagement vs tier | At or above range | Below range |
| Comments per 100 likes | 1+ | Under 0.5 |
| Posts per week | 3+ | Under 1 |
| Bio and contact | Clear niche, email | Missing |
| Content mix | Reels and posts | One format only |
Questions people ask
What is an Instagram audit?
It's a review of an account's performance and health, covering engagement, consistency, content and audience, before a brand invests in it.
How often should a creator audit their account?
Every quarter is a good rhythm, and always before pitching brands.
What do brands look for in an audit?
Real engagement, a clear niche, regular posting and an audience in the brand's target market.
Does posting frequency matter?
Yes. Accounts that post three or more times a week tend to keep reach stable, which makes sponsored posts more predictable.
Can an audit find fake followers?
It can flag warning signs such as weak engagement and few comments. Use the fake follower checker for a focused view.
What is a good audit score?
A score of 70 or above means the account is in good shape for paid collaborations.
Do I need the account password?
No. This audit uses public numbers only.
Where can I find creators that pass?
Use CreatorFanBase search to shortlist Instagram creators by country, niche and follower range, then audit your top picks.