A legendary first-generation South Korean internet broadcaster and lifestyle creator.
Lee Chae-won, professionally known as Yumdaeng, is a prominent South Korean content creator who rose to fame as a first-generation BJ on AfreecaTV. Known for her engaging talk shows and warm personality, she has successfully transitioned into a versatile digital personality across multiple platforms. She remains an influential figure in the Korean streaming industry, often sharing insights into her personal life and business ventures with her dedicated audience.
Latest recorded followers, subscribers and engagement on each platform.
83.1K
as of Oct 16, 2026
Followers
Yumdaeng (Lee Chae-won)'s contact route, audience split and rate estimates are ready — members see them in one tap.
Yumdaeng, whose real name is Lee Chae-won, was born on May 3, 1985, in South Korea. She began her career in the early 2000s during the infancy of the Korean live-streaming era, originally gaining popularity on platforms like SayClub before moving to AfreecaTV. Over the decades, she has become a household name in the digital entertainment space, recognized for her eloquence and ability to connect with viewers.
Her breakthrough occurred during the mid-2000s when she became one of the most-watched 'BJs' (Broadcast Jockeys) on the AfreecaTV platform. Her consistent daily broadcasts and natural talent for storytelling helped her build a massive, loyal fanbase during a time when live streaming was a new cultural phenomenon. She was frequently ranked as a top-tier creator, solidifying her status as a pioneer of the medium.
Yumdaeng's content is primarily centered around talk-based broadcasting, where she discusses daily life, offers advice, and shares her personal experiences. In addition to her signature talk shows, she produces lifestyle vlogs, beauty content, and collaborations with other prominent Korean creators. Her style is characterized by a calm, sophisticated, and friendly demeanor that appeals to a wide age demographic.
Beyond her career as a broadcaster, Yumdaeng has ventured into the world of entrepreneurship and e-commerce. She is currently associated with the brand Monpeche, which features various lifestyle and fashion products. She also utilizes her significant social media presence to collaborate with major Korean beauty and lifestyle brands through sponsored content and professional endorsements.
There is no reliable public estimate for Yumdaeng's exact net worth, but she is considered one of the highest-earning first-generation streamers in Korea. Her primary income streams include platform donations, YouTube ad revenue, brand sponsorships, and her own business ventures. Her longevity in the industry and status as a veteran creator have allowed her to maintain a stable and diverse financial portfolio.
Yumdaeng has appeared on various Korean television programs, including JTBC's 'LanCable Life,' which showcased the daily lives of top-tier internet creators. She has also made guest appearances on talk shows and variety programs that explore the cultural impact of digital influencers. Her signature work remains her long-running live talk series, which has documented over a decade of her life and career.
Fans can primarily follow Yumdaeng on her official YouTube channel, where she uploads vlogs and highlights from her broadcasts. She also maintains an active presence on Instagram under the handle @yumcast11, where she shares behind-the-scenes photos and updates regarding her daily life. While she has experimented with various streaming platforms over the years, YouTube remains her central hub for video content.
Yumdaeng has achieved several significant milestones, including surpassing 83,000 followers on Instagram and maintaining a large subscriber base on YouTube for many years. She was a perennial winner of various popularity awards during her peak years on AfreecaTV. Her most significant milestone is her recognized legacy as one of the 'founding mothers' of the modern Korean influencer industry.
Yumdaeng (Lee Chae-won) has 83.1K followers in total, which puts this profile in the micro band (10k – 100k followers). The largest single audience is on Instagram with 83.1K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where Yumdaeng (Lee Chae-won)'s audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 83.1K followers | 100% | @yumcast11 |
Every handle on this page links to the official account. If you are verifying Yumdaeng (Lee Chae-won) before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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Yumdaeng (Lee Chae-won) is based in South Korea and posts in Korean. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and comedy, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Yumdaeng (Lee Chae-won) for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Yumdaeng (Lee Chae-won)'s counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Yumdaeng (Lee Chae-won); the current platform totals above remain the clearest view of audience size.
CFB Rating 7.5 out of 10, and what fans think.
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Other questions people ask about Yumdaeng (Lee Chae-won).
How much does it cost to hire Yumdaeng (Lee Chae-won)? A planning estimate for one sponsored post is $650 – $2K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $250 – $600 |
| Sponsored post, Reel or Short | $650 – $2K |
| Dedicated video or integration | $1K – $3K |
| Three-post campaign package | $2K – $4K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Yumdaeng (Lee Chae-won) for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Yumdaeng (Lee Chae-won) and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Yumdaeng (Lee Chae-won) has about 83.1K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Yumdaeng (Lee Chae-won) sits around $650 – $2K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the Instagram rate band. It is an estimate, not a quote. Ask Yumdaeng (Lee Chae-won) for the current fee. How the range is built is on the methodology page.
Yumdaeng (Lee Chae-won) is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
Yumdaeng (Lee Chae-won) is listed as South Korea. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged South Korea are on the country list.
Yumdaeng (Lee Chae-won) is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
The category stored for Yumdaeng (Lee Chae-won) is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Request a collaboration with Yumdaeng (Lee Chae-won) using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Other published creators near Yumdaeng (Lee Chae-won) are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Yumdaeng (Lee Chae-won) is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Yumdaeng (Lee Chae-won) is tagged Movies & TV, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Yumdaeng (Lee Chae-won) and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Yumdaeng (Lee Chae-won) decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Yumdaeng (Lee Chae-won) is $650 – $2K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Yumdaeng (Lee Chae-won) sets the real rate. The method is on the methodology page.
Yumdaeng (Lee Chae-won) is one of the Movies & TV profiles in South Korea on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like Yumdaeng (Lee Chae-won), compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Yumdaeng (Lee Chae-won) is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Yumdaeng (Lee Chae-won)'s team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Yumdaeng (Lee Chae-won) are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Yumdaeng (Lee Chae-won) has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Yumdaeng (Lee Chae-won) for you. Use the official links on the profile and ask Yumdaeng (Lee Chae-won) for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Yumdaeng (Lee Chae-won) while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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