Spain's leading digital publication covering the latest in technology, science, and digital culture.
Xataka is a premier Spanish-language technology news outlet and a flagship publication of the Webedia group. Based in Spain, it provides comprehensive coverage of consumer electronics, scientific breakthroughs, and the impact of technology on modern society. The platform has evolved from a specialized blog into a multi-platform media powerhouse with a significant presence across web, video, and social media channels.
Latest recorded followers, subscribers and engagement on each platform.
1.1M
as of Oct 16, 2026
Followers
Xataka's contact route, audience split and rate estimates are ready — members see them in one tap.
Xataka was founded in the early 2000s as part of the Weblogs SL network, which was later acquired by the global media group Webedia. It originated in Spain with the goal of providing rigorous, independent analysis of the rapidly evolving tech landscape. Over two decades, it has grown into a definitive source for tech enthusiasts, employing a large team of specialized journalists and expert reviewers.
The publication achieved mainstream prominence by being one of the first Spanish-language sites to offer professional-grade, long-form reviews of gadgets and hardware. Its breakthrough was driven by its ability to translate complex technical specifications into accessible information for the general public. This reputation for reliability helped it become a reference point for both consumers and industry professionals across Spain and Latin America.
Xataka's content style is defined by a mix of breaking news, investigative reporting, and hands-on product demonstrations. On social media, they are known for high-quality video reviews, comparison tests between flagship devices, and 'Xataka Basics' tutorials. Their videos often feature expert presenters who break down the pros and cons of new releases, from smartphones to electric vehicles.
Operating as a major media entity under Webedia, Xataka generates revenue through premium advertising, sponsored content, and affiliate partnerships. They often collaborate with major global brands like Samsung, Apple, and Sony for product launches and exclusive coverage. Additionally, the brand has expanded into specialized sub-verticals like Xataka Móvil, Xataka Smart Home, and Xataka Ciencia to cover specific niches.
There is no reliable public estimate for the specific net worth of Xataka as it is a subsidiary of the larger Webedia group. However, it is a highly profitable media property that generates significant income through display advertising and specialized marketing campaigns. Their business model also heavily relies on affiliate marketing, earning commissions when readers purchase products through their curated recommendation links.
While not a traditional film studio, Xataka produces high-end documentary-style features and web series for YouTube and other digital platforms. Their signature work includes the annual 'Premios Xataka,' an award ceremony that recognizes the best technology products of the year. They also host a popular podcast titled 'Despeja la X,' which delves into the most pressing tech debates of the week.
Audiences can find Xataka's comprehensive articles on their main website, xataka.com, which serves as their central hub. For visual content, their YouTube channel features daily uploads including news summaries and detailed reviews. They also maintain a highly active presence on Instagram and TikTok, where they share quick tech tips and behind-the-scenes looks at major industry events like CES or MWC.
Xataka has achieved a massive milestone by surpassing 1.1 million followers on Instagram, cementing its status as a social media leader in the tech space. The brand is also well-known for hosting its own prestigious industry event, the Xataka Awards, which has become a benchmark for excellence in consumer electronics. They are consistently ranked as one of the most visited technology news sites in the Spanish language globally.
Xataka has 1.1M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on Instagram with 1.1M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Xataka's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 1.1M followers | 100% | @xataka |
Every handle on this page links to the official account. If you are verifying Xataka before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Xataka is based in Spain and posts in Spanish. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in education and tech & science, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Xataka for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Xataka's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Xataka; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.0 out of 10, and what fans think.
Fan score
No fan ratings yet — be the first
Other questions people ask about Xataka.
How much does it cost to hire Xataka? A planning estimate for one sponsored post is $9K – $23K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $3K – $8K |
| Sponsored post, Reel or Short | $9K – $23K |
| Dedicated video or integration | $16K – $41K |
| Three-post campaign package | $24K – $60K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Xataka for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Xataka and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Xataka has about 1.1M Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Xataka is estimated at $9K – $23K. The range uses the combined public follower count across the platforms stored on this profile, with the Instagram rate band. It is an estimate, not a quote. Xataka sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
The profile marks Xataka as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
Spain is the country on Xataka's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged Spain is on the country list.
Xataka is tagged as Spanish-speaking on this profile. Use that when the script or the voiceover has to be in Spanish, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Spanish creators can be filtered in search.
Xataka is filed under Education and tagged as Spanish-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More education creators are on the Education category.
Use the collaboration form on this profile to send Xataka your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Education category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Xataka is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Xataka is tagged Education, Spain in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Xataka and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Xataka decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Xataka is $9K – $23K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Xataka sets the real rate. The method is on the methodology page.
Xataka is one of the Education profiles in Spain on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Education category and Spain as the country, then set a follower range that fits the budget. Shortlist a few names like Xataka, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Xataka is tagged Spanish on this profile, so a script in Spanish is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Spanish-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Xataka's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Xataka are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Xataka has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Xataka is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Xataka for you. Use the official links on the profile and ask Xataka for a fee. Plan prices for directory access are separate, on the pricing page.
Same space, ranked by total reach — build the shortlist around them.
Find your ideal yoga routine and connect body and mind with Xuan Lan, a leading yoga and meditation teacher.
Simplifying stock market investing to build long-term wealth without stress.
A leading Spanish-language financial education platform specializing in stock market and real estate investing.
Adrià Solà Pastor teaches communication and personal development to transform lives.
A Spanish entrepreneur and investor sharing educational insights on building wealth and managing digital businesses.
Amadeo Lladós is a Spanish online coach and mentor focusing on mindset, fitness, and financial success.
