Estimates put The Weeknd net worth at $600 million in 2022, with 76.9M followers on Instagram as of 12 Oct 2026.
Music creator from Canada with a global Instagram audience
The Weeknd is one of the largest music accounts on Instagram, followed by tens of millions of people worldwide and posting from Canada. Audience sits mainly in the English-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.
Updated
The Weeknd's 128.4M is spread out: Instagram 76.9M (60%), YouTube 40.2M (31%) and TikTok 11.3M (8.8%), so no single account carries The Weeknd's reach.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @theweeknd | 76,945,761 followers | 60% | 12 Oct 2026 | |
| YouTube | @theweeknd | 40,200,000 subscribers | 31% | 13 Oct 2026 |
| TikTok | @theweeknd | 11,300,000 followers | 9% | 13 Oct 2026 |
| Combined | 3 accounts | 128,445,761 | 100% |
How The Weeknd's numbers are counted: 76.9M + 40.2M + 11.3M = 128.4M.
The Weeknd's contact route, audience split and rate estimates are ready — members see them in one tap.
The Weeknd is a world-renowned music artist and digital powerhouse originally from Canada. Known for his distinctive voice and cinematic approach to R&B and pop, he has become one of the most-followed Canadian creators on global platforms. His background in the Toronto music scene led to an unprecedented rise in the global entertainment industry.
He first gained attention by anonymously uploading songs to YouTube in 2010, sparking intense mystery and critical acclaim. His breakthrough into the mainstream was solidified with a series of successful mixtapes and his subsequent signing to a major label. Since then, he has achieved numerous number-one hits and performed at the highest level of global entertainment, including the Super Bowl Halftime Show.
On social media, The Weeknd posts a mix of highly stylized promotional imagery, updates on his music projects, and glimpses into his artistic process. His content often mirrors the aesthetic themes of his current musical 'eras,' featuring cinematic visuals and fashion-forward photography. His music videos are known for their high production value and narrative depth, frequently going viral upon release.
He has entered into numerous high-profile business ventures, including his own record label, XO, and partnerships with major fashion and sportswear brands. He has served as a brand ambassador for global companies and has launched successful merchandise lines. His business influence extends into the film and television industry through production and acting roles.
The Weeknd is known for albums including Beauty Behind the Madness, Starboy, After Hours and Dawn FM. He also appeared as himself in Uncut Gems and co-created and starred in HBO’s series The Idol.
Listen to his music on Spotify and Apple Music, watch official music videos on his YouTube channel, and follow updates on Instagram. Availability varies by country.
The Weeknd has won four Grammy Awards and received an Academy Award nomination for Best Original Song for “Earned It” from Fifty Shades of Grey.
Sources: Wikipedia
$600 million is The Weeknd's estimated net worth, going by 2022 figures.
Most of The Weeknd's income is from Music streaming and sales, stadium touring, XO record label and film and TV (The Idol, Hurry Up Tomorrow).
Forbes counted $298 million of pre-tax earnings in 2025, the most of any musician.
One sponsored Instagram post with The Weeknd is worth $80K+ at 128.4M followers.
#1 of 13 creators from Canada by net worth: The Weeknd sits ahead of Céline Dion ($570 million).
Sources: Wikipedia · jacarandafm.com
Compare: Céline Dion net worth
$80K+ is the starting budget for one Instagram post with The Weeknd (128.4M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Other music creators from Canada to compare with The Weeknd: Shawn Mendes (108.8M), Drake (173.2M) and Justin Bieber (514.7M).
The Weeknd is #3 of the 4: 44.7M behind Drake and 19.6M ahead of Shawn Mendes.
Instagram (@theweeknd) holds 60% of The Weeknd's audience; Shawn Mendes, Drake and Justin Bieber have their largest following on Instagram as well.
The Weeknd posts in English, like Shawn Mendes, Drake and Justin Bieber.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| The Weeknd | Canada | Instagram (76.9M) | 128,445,761 | 13 Oct 2026 |
| Shawn Mendes | Canada | Instagram (68.6M) | 108,805,224 | 13 Oct 2026 |
| Drake | Canada | Instagram (140M) | 173,159,105 | 14 Oct 2026 |
| Justin Bieber | Canada | Instagram (294M) | 514,700,000 | 13 Oct 2026 |
Profile depth (10.0) lifts The Weeknd to 9.4/10, while platform presence 9.0 holds the score back.
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Reach The Weeknd through @theweeknd on Instagram, @theweeknd on YouTube and @theweeknd on TikTok. How brands approach The Weeknd and similar creators.
As of 13 Oct 2026, The Weeknd has 128.4M followers and subscribers: Instagram @theweeknd 76.9M, YouTube @theweeknd 40.2M and TikTok @theweeknd 11.3M, 128,445,761 in all.
$600M on 128.4M followers: The Weeknd's estimate from 2022 figures. Income for The Weeknd: Music streaming and sales and stadium touring.
In Aug 2009: Abel Tesfaye began releasing music anonymously on YouTube. The Weeknd's Instagram account @theweeknd has 76.9M followers as of 12 Oct 2026.
The Weeknd's business is XO. Co-owner of XO, the label he founded in 2011 that releases his records through Republic.
Instagram, where @theweeknd has 76.9M followers: 60% of The Weeknd's 128.4M. YouTube follows with 40.2M on @theweeknd.
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See all 120 creators in Top creators in Canada
2 CreatorFanBase rankings list The Weeknd; the best placing is #3 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top creators in Canada | #3 | 120 |
| Most-followed creators on Instagram | #42 | 120 |
See all 120 creators in Top creators in Canada
Music creator in Canada
Canadian rapper and singer
Pop artist who grew up online
Music creator on YouTube
