The Weeknd
Music creator from Canada with a global Instagram audience
The Weeknd is one of the largest music accounts on Instagram, followed by tens of millions of people worldwide and posting from Canada. The follower count on this profile comes from a live read of the public Instagram account and is refreshed on a regular schedule, so brands can judge current reach rather than an old screenshot. Audience sits mainly in the English-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work. Earnings and rate-card figures are not published by the creator, so we do not estimate them.
- Total reach
- 77.9M
- Known for
- One of the most-followed music accounts on Instagram in Canada
across 1 platform
The Weeknd follower count by platform
Latest recorded followers, subscribers and engagement on each platform.
77.9M
Followers
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The Weeknd: quick answers
Everything people usually want to know about The Weeknd, answered in one place.
- How many followers does The Weeknd have in 2026?
- The Weeknd has around 77.9M followers in total across 1 tracked platform in 2026: 77.9M on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
- Where is The Weeknd from?
- The Weeknd is based in Canada and publishes in English. We have not published a confirmed date of birth for The Weeknd yet.
- What is The Weeknd best known for?
- One of the most-followed music accounts on Instagram in Canada. Main niches: Music.
- Which platform is The Weeknd biggest on?
- Instagram, with about 77.9M followers — roughly 100% of a 77.9M total following. That places The Weeknd in the Elite band (Over 10M followers).
- What language does The Weeknd create in?
- Mainly English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
- What is The Weeknd's net worth?
- Figures circulating online for The Weeknd are third-party estimates that vary widely between outlets, so treat any single number as an estimate rather than verified financials.
- How can brands contact The Weeknd?
- Through the official handles and website linked on this page. CreatorFanBase is an independent directory and does not represent, book or take payment on behalf of The Weeknd.
CFB Rating & fan score
Our composite score out of 10 — plus what CreatorFanBase members rate this creator.
8.6
out of 10
2 data signals used
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Data & sources
How the numbers on this page are collected and what they mean.
CreatorFanBase is an independent directory. We are not The Weeknd's management or agency, and we do not take payments, bookings or sponsorship enquiries on their behalf.