Drake — Canadian rapper and singer
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Drake

Drake followers on Instagram stand at 140M, counted on 5 Oct 2026. YouTube adds 33.2M subscribers.

Canadian rapper and singer

Human
Verified
Canada
English

Canadian rapper and singer. Follower counts are refreshed from public platform data.

Total reach
173.2M
Known for
Canadian rapper and singer
champagnepapi

Updated

Drake's audience at a glance

Instagram (@champagnepapi) holds 81% of Drake's 173.2M followers and subscribers (140M); next come YouTube 33.2M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@champagnepapi139,959,105 followers81%5 Oct 2026
YouTube@DrakeOfficial33,200,000 subscribers19%14 Oct 2026
Combined2 accounts173,159,105100%

How Drake's numbers are counted: 140M + 33.2M = 173.2M.

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Member data

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  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Drake

Who is Drake? Biography, age and background

Drake is a world-renowned Canadian rapper, singer, and songwriter who has significantly influenced modern music. Born and raised in Toronto, Canada, he first gained public attention as an actor before transitioning into a record-breaking music career. He is widely considered one of the most successful artists of the 21st century.

How Drake became famous

He first appeared in the public eye as an actor on the teen drama series Degrassi: The Next Generation. However, his music career truly exploded with the release of his mixtapes, particularly So Far Gone, which led to a major label signing. Since then, he has consistently dominated global music charts with a string of hit albums.

What Drake posts

On social media, particularly Instagram under the handle @champagnepapi, he shares a mix of lifestyle photography, behind-the-scenes looks at his music production, and promotional content for his various ventures. His posts often reflect his high-profile life, featuring fellow celebrities, fashion, and updates on his creative projects. He uses these platforms to maintain a direct connection with his global fan base.

Drake business ventures, brands and endorsements

Drake is a prolific businessman, having founded the OVO (October's Very Own) brand which encompasses a record label and a successful clothing line. He has also engaged in major partnerships with global brands like Nike, through his Nocta sub-label, and has significant ties to the sports world. His business interests extend into the spirits industry and various technology investments.

Films, TV and signature work

Drake played Jimmy Brooks in the television series Degrassi: The Next Generation before becoming a major recording artist. His notable albums include Take Care, Nothing Was the Same and Views.

Where to watch

His music is available on Spotify and Apple Music, with music videos on his official YouTube channel and updates on Instagram. Availability varies by country.

Awards and milestones

Drake has won multiple Grammy Awards, including Best Rap Album for Take Care, and numerous Billboard Music Awards.

Drake career timeline

  1. Played Jimmy Brooks in the Canadian teen drama Degrassi: The Next Generation, his first professional work.
  2. His mixtape So Far Gone produced Best I Ever Had and led to a deal with Lil Wayne's Young Money.
  3. Released his debut album Thank Me Later, which opened at number one on the Billboard 200.
  4. Co-founded the record label OVO Sound with producer Noah 40 Shebib and Oliver El-Khatib.
  5. Take Care won the Grammy Award for Best Rap Album.
  6. One Dance from the album Views became his first number-one single as a lead artist on the Billboard Hot 100.
  7. Scorpion broke streaming records on its release week, with God's Plan, Nice for What and In My Feelings all reaching number one.
  8. Released For All the Dogs, his eighth studio album, which opened at number one on the Billboard 200.

Sources: Wikipedia · Wikipedia

Drake net worth and earnings

Estimated net worth for Drake in 2026: $400 million.

Drake earns through Music streaming and touring, OVO label and brand, endorsements (Nike, Stake) and investments.

Reportedly earns around $100 million a year from his Stake.com partnership.

At 173.2M followers, a Instagram sponsorship earns Drake $80K+.

By net worth, Drake is #3 among 13 creators from Canada we track: behind Céline Dion ($570 million) and ahead of Justin Bieber ($200 million).

Where Drake's money comes from

  • Music and touring: Streams and sales of one of the most-streamed catalogues in the world, plus stadium and arena tours.
  • OVO: He co-founded the record label OVO Sound in 2012 and owns the OVO (October's Very Own) clothing brand.
  • Stake partnership: Celebrity Net Worth reports that his partnership with the betting site Stake pays about $100 million a year.
  • Nike NOCTA: His NOCTA apparel line with Nike launched in 2020.

Sources: Wikipedia · Wikipedia · Celebrity Net Worth

Estimated net worth
$400 million
Per sponsored Instagram post
$80K+
Main income
Music streaming and touring, OVO label and brand and endorsements (Nike, Stake)
Net worth rank
#3 of 13

Compare: Céline Dion net worth · Justin Bieber net worth

How we estimate net worth

How much does Drake charge per sponsored post?

Drake's 173.2M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Music
Country
Canada
Language
English
Platforms
Instagram, YouTube
Known for
Canadian rapper and singer
Profile type
Human

How Drake compares with similar creators

Shawn Mendes (108.8M), Justin Bieber (514.7M), Céline Dion (18.7M) and The Weeknd (128.4M) are music creators from Canada to set against Drake's 173.2M.

By combined audience, Drake sits between Justin Bieber (514.7M) and The Weeknd (128.4M).

Instagram (@champagnepapi) holds 81% of Drake's audience, the same lead platform as Shawn Mendes, Justin Bieber, Céline Dion and The Weeknd.

Drake posts in English, like Shawn Mendes, Justin Bieber, Céline Dion and The Weeknd.

CreatorCountryBiggest platformFollowers and subscribersAs of
DrakeCanadaInstagram (140M)173,159,10514 Oct 2026
Shawn MendesCanadaInstagram (68.6M)108,805,22413 Oct 2026
Justin BieberCanadaInstagram (294M)514,700,00013 Oct 2026
Céline DionCanadaInstagram (12M)18,678,30813 Oct 2026
The WeekndCanadaInstagram (76.9M)128,445,76113 Oct 2026

Drake's Fan Score

Profile depth (10.0) lifts Drake to 9.4/10, while platform presence 8.0 holds the score back.

Audience reach9.8 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with Drake

Reach Drake through @champagnepapi on Instagram and @DrakeOfficial on YouTube. How brands approach Drake and similar creators.

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FAQs about Drake

How many followers does Drake have?

As of 14 Oct 2026, Drake has 173.2M followers and subscribers: Instagram @champagnepapi 140M and YouTube @DrakeOfficial 33.2M, 173,159,105 in all.

What is Drake's net worth?

An estimated $400M for Drake in 2026, on 173.2M followers. Drake sits between Céline Dion and Justin Bieber by net worth.

When did Drake start acting?

In 2001, Drake played Jimmy Brooks in the Canadian teen drama Degrassi: The Next Generation, his first professional work. Drake's Instagram account @champagnepapi has 140M followers as of 5 Oct 2026.

What businesses does Drake own?

Drake's business is OVO. He co-founded the record label OVO Sound in 2012 and owns the OVO (October's Very Own) clothing brand.

Which platform is Drake biggest on?

Instagram, where @champagnepapi has 140M followers: 81% of Drake's 173.2M. YouTube follows with 33.2M on @DrakeOfficial.