Preston followers add up to 13.1M across TikTok and Instagram, counted on 13 Oct 2026.
Gaming creator in the US
that guy from minecraft ✝️ Jesus is King ❤️🔥 @brianna_ 🤝 partnerships@tbnr.work
Updated
TikTok (@preston) holds 84% of Preston's 13.1M followers and subscribers (11M); next come Instagram 2.1M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| TikTok | @preston | 11,000,000 followers | 84% | 13 Oct 2026 |
| @prestonplayz | 2,126,811 followers | 16% | 22 Sep 2026 | |
| Combined | 2 accounts | 13,126,811 | 100% |
How Preston's numbers are counted: 11M + 2.1M = 13.1M.
Preston's contact route, audience split and rate estimates are ready — members see them in one tap.
Preston, often known online as PrestonPlayz, is a highly influential American gaming creator and entrepreneur. Based in the United States, he has built a massive digital empire centered around gaming and family-friendly entertainment. He is known for his energetic personality and his strong commitment to his faith and family.
He rose to fame through his highly engaging Minecraft gameplay videos on YouTube, where he became one of the platform's most prominent gaming personalities. His ability to create entertaining challenges and parkour content resonated with a massive audience of young gamers. This success led to the expansion of his brand across multiple digital channels.
His content features a mix of gaming highlights, high-energy challenges, and vlog-style updates. He is best known for his Minecraft and Roblox videos, as well as real-life challenge content that often involves his friends and family. His posts are characterized by high production values and a fast-paced, entertaining style.
He manages a diverse business portfolio that includes a successful merchandise line and his own gaming servers. Through his company TBNR, he handles various partnerships and digital ventures. He also collaborates with major brands in the gaming and lifestyle space to produce sponsored content and unique activations.
Preston is best known for Minecraft challenges and gameplay on PrestonPlayz, alongside real-life challenges and prank videos on his Preston YouTube channel.
Watch his videos on the Preston and PrestonPlayz YouTube channels and find short-form content on Instagram.
His Instagram audience has reached approximately 2.1 million followers.
Sources: Wikipedia
Preston's YouTube channel is @prestonplayz, with 17.9M subscribers on 5 Nov 2026. PrestonPlayz is Preston's main gaming channel: Minecraft challenge videos (shapeshifting pranks, "Minecraft but…" rule changes, scary villagers and doors, building for his wife Brianna's cat), with past hits such as "7 Ways to Steal…" diamonds and a Would You Rather video with MrBeast.
73 new videos reached @prestonplayz between Nov 2025 and Oct 2026, about 6.1 a month, spread over 12 months; 8 came in May 2026 alone. None of the 73 were Shorts. Of Preston's 1,221 public uploads, 1,064 are long-form videos and 126 are Shorts (10%) and 31 past live streams. Preston's long-form videos usually last about 22 min 36 s (median of the newest 50), mostly between 20 min 49 s and 24 min 11 s.
In its settings, @prestonplayz lists the USA as its country. English is the audio language on every one of Preston's newest 50 uploads. YouTube's own topic tags for Preston: Role-playing video game, Video game culture and Action-adventure game.
The 5 uploads YouTube ranked highest on @prestonplayz on 5 Nov 2026, in order (titles only).
Source: @prestonplayz on YouTube (YouTube Data API v3, read 5 Nov 2026)
Estimated net worth for Preston in 2026: $8.8–20 million.
Most of Preston's income is from TikTok (@preston), Instagram (@prestonplayz, 2.1M) and brand deals.
At 13.1M followers, a TikTok sponsorship earns Preston $50K+.
That ranks Preston #39 of 66 creators from the USA on CreatorFanBase by net worth, behind Zhong Gaming ($12–19 million) and ahead of Airrack ($11–17 million).
Sources: Wikipedia
Compare: Zhong Gaming net worth · Airrack net worth
$50K+ is the starting budget for one Instagram post with Preston (13.1M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $18K+ |
| Sponsored post, Reel or Short | $50K+ |
| Dedicated video or integration | $90K+ |
| Three-post campaign package | $130K+ |
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Preston next to fellow gaming creators from the USA: Ludwig (15.6M), Adin Ross (16.7M) and Zhong Gaming (25.5M).
Zhong Gaming leads this group with 25.5M, 1.9 times Preston's 13.1M.
TikTok (@preston) holds 84% of Preston's audience; Adin Ross and Zhong Gaming are also biggest on TikTok, while Ludwig is biggest on YouTube.
Preston posts in English, like Ludwig, Adin Ross and Zhong Gaming.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Preston | USA | TikTok (11M) | 13,126,811 | 13 Oct 2026 |
| Ludwig | USA | YouTube (7.1M) | 15,637,200 | 26 Oct 2026 |
| Adin Ross | USA | TikTok (6.2M) | 16,691,812 | 13 Oct 2026 |
| Zhong Gaming | USA | TikTok (15.6M) | 25,540,000 | 19 Oct 2026 |
Profile depth (10.0) lifts Preston to 8.7/10, while platform presence 8.0 holds the score back.
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Reach Preston through @preston on TikTok and @prestonplayz on Instagram. How brands approach Preston and similar creators.
As of 13 Oct 2026, Preston has 13.1M followers and subscribers: TikTok @preston 11M and Instagram @prestonplayz 2.1M, 13,126,811 in all.
An estimated $8.8M–20M for Preston in 2026, on 13.1M followers. Preston sits between Zhong Gaming and Airrack by net worth.
In Nov 2010: Preston Arsement created his first YouTube channel, TBNRfrags, with Call of Duty: Modern Warfare 3 gameplay. Preston's TikTok account @preston has 11M followers as of 13 Oct 2026.
Preston's business is Envy Gaming. He invested in Envy Gaming in 2018.
73 videos in 12 months on @prestonplayz, up to Oct 2026: Preston averaged about 6.1 a month. Preston was busiest in May 2026 (8). The newest, “I Can Shapeshift Into MONSTERS to PRANK Villagers In Minecraft”, appeared on 31 Oct 2026. None of them were Shorts.
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Gaming creator in the US
Gaming creator in the USA
Gaming creator in the USA
See all 99 creators in Top gaming creators in the United States
2 CreatorFanBase rankings list Preston; the best placing is #26 of 43.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top TikTok creators in the United States | #26 | 43 |
| Top gaming creators in the United States | #31 | 99 |
See all 99 creators in Top gaming creators in the United States
