Nigel Ng (Uncle Roger) — Food creator in Malaysia
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Nigel Ng (Uncle Roger)

Latest count of Uncle Roger followers: 11.2M on TikTok (13 Oct 2026), 16.2M across all 2 accounts. YouTube adds 10.8M subscribers.

Food creator in Malaysia

Human
Verified
Malaysia
English

✉️ teamnigel@mvetalent.com Restaurants: @kawanlondon (London), @fuiyohitsuncleroger (Malaysia) 📖 going on a book tour 👇 tickets below

Total reach
27M
Known for
Instagram audience of 5M followers

Updated

Nigel Ng (Uncle Roger)'s audience at a glance

Nigel Ng (Uncle Roger)'s 27M is spread out: TikTok 11.2M (41%), YouTube 10.8M (40%) and Instagram 5M (19%), so no single account carries Nigel Ng (Uncle Roger)'s reach.

PlatformAccountFollowers / subscribersShareAs of
TikTok@mrnigelng11,200,000 followers41%13 Oct 2026
YouTube@mrnigelng10,800,000 subscribers40%26 Oct 2026
Instagram@mrnigelng5,039,999 followers19%22 Sep 2026
Combined3 accounts27,039,999100%

How Nigel Ng (Uncle Roger)'s numbers are counted: 11.2M + 10.8M + 5M = 27M.

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Member data

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  • Contact email for brand deals
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  • Engagement rate per platform
  • Estimated rate per sponsored post

About Nigel Ng (Uncle Roger)

Who is Nigel Ng (Uncle Roger)? Biography, age and background

Nigel Ng is a Malaysian comedian and content creator based in London who rose to international fame through his comedic alter ego, Uncle Roger. Originally pursuing a career in stand-up comedy, Ng's background in performing arts and his Malaysian heritage are central to his creative identity. He is now a global figure in both the comedy and food worlds.

How Nigel Ng (Uncle Roger) became famous

Nigel Ng became a viral sensation in 2020 when his character, Uncle Roger, reacted to a BBC Food video on how to cook egg fried rice. The video's critique of cooking techniques, delivered in a thick Cantonese-accented English, resonated worldwide. This single moment transformed him from a touring stand-up comedian into one of the internet's most recognizable personalities.

What Nigel Ng (Uncle Roger) posts

His content predominantly features Uncle Roger reacting to professional and amateur cooking videos with humorous, often biting, criticism. He frequently uses catchphrases like 'Haiyaa' and 'Fuiyoh' to express his approval or disapproval of culinary techniques. Beyond the character, he also shares content from his live stand-up tours and food adventures.

Nigel Ng (Uncle Roger) business ventures, brands and endorsements

Nigel Ng has expanded his brand into the restaurant industry with ventures like Fuiyoh! It's Uncle Roger in Malaysia and Kawan in London. He has also launched a book tour to support his literary work and maintains various brand partnerships. These ventures represent a successful transition from digital content to physical business enterprises.

Films, TV and signature work

Nigel Ng is best known for his Uncle Roger comedy videos, in which he reacts to cooking tutorials, especially fried-rice recipes. He also performs stand-up comedy.

Where to watch

Watch his videos on the Nigel Ng YouTube channel and his Instagram account. Availability varies by country.

Awards and milestones

He has approximately 5 million Instagram followers.

Nigel Ng (Uncle Roger) career timeline

  1. Was runner-up in the Laughing Horse New Act of the Year, early in his London stand-up career.
  2. Won the Amused Moose Laugh-Off.
  3. Made his TV debut on Comedy Central's Stand Up Central.
  4. Was nominated for Best Newcomer at the Edinburgh Fringe.
  5. Appeared on Mock the Week and opened a Bilibili channel for Chinese viewers.
  6. Opened his first restaurant, Fuiyoh! It's Uncle Roger.

Sources: Wikipedia

Nigel Ng (Uncle Roger) net worth and earnings

Nigel Ng (Uncle Roger)'s estimated net worth is $6.5–10 million in 2026.

Nigel Ng (Uncle Roger)'s money comes from TikTok (@mrnigelng), YouTube (@mrnigelng, 10.8M subscribers), Instagram (@mrnigelng, 5M) and brand deals.

One sponsored TikTok post with Nigel Ng (Uncle Roger) is worth $50K+ at 27M followers.

That ranks Nigel Ng (Uncle Roger) #125 of 307 creators on CreatorFanBase by net worth, behind Sadhguru ($6.6–10 million) and ahead of Bhuvneshwar Kumar ($8–8.5 million).

Where Nigel Ng (Uncle Roger)'s money comes from

  • Fuiyoh! It's Uncle Roger: He opened the restaurant Fuiyoh! It's Uncle Roger in 2024.
  • Stand-up: Stand-up tours and specials.

Sources: Wikipedia

Estimated net worth
$6.5–10 million
Per sponsored TikTok post
$50K+
Main income
TikTok (@mrnigelng), YouTube (@mrnigelng, 10.8M subscribers) and Instagram (@mrnigelng, 5M)
Net worth rank
#125 of 307

Compare: Sadhguru net worth · Bhuvneshwar Kumar net worth

How we estimate net worth

How much does Nigel Ng (Uncle Roger) charge per sponsored post?

Nigel Ng (Uncle Roger)'s 27M combined followers put a sponsored Instagram post at $50K+, with the final fee set by campaign scope.

DeliverableEstimated cost
Story or short mention$18K+
Sponsored post, Reel or Short$50K+
Dedicated video or integration$90K+
Three-post campaign package$130K+

How to hire Nigel Ng (Uncle Roger)

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Content and audience

Country
Malaysia
Language
English
Platforms
TikTok, YouTube, Instagram
Known for
Instagram audience of 5M followers
Profile type
Human

How Nigel Ng (Uncle Roger) compares with similar creators

Food & cooking creators to compare with Nigel Ng (Uncle Roger)'s 27M: Jamie Oliver (United Kingdom, 28.4M), Rosanna Pansino (USA, 21.1M) and Nusret Gökçe (Salt Bae) (Turkey, 65.1M).

By combined audience, Nigel Ng (Uncle Roger) sits between Jamie Oliver (28.4M) and Rosanna Pansino (21.1M).

TikTok (@mrnigelng) holds 41% of Nigel Ng (Uncle Roger)'s audience, while Jamie Oliver is biggest on Facebook, Rosanna Pansino is biggest on YouTube and Nusret Gökçe (Salt Bae) is biggest on Instagram.

Nigel Ng (Uncle Roger) posts in English, like Jamie Oliver, Rosanna Pansino and Nusret Gökçe (Salt Bae).

CreatorCountryBiggest platformFollowers and subscribersAs of
Nigel Ng (Uncle Roger)MalaysiaTikTok (11.2M)27,039,99926 Oct 2026
Jamie OliverUnited KingdomFacebook (10.6M)28,395,57612 Oct 2026
Rosanna PansinoUSAYouTube (14.8M)21,135,53421 Sep 2026
Nusret Gökçe (Salt Bae)TurkeyInstagram (50.1M)65,110,63113 Oct 2026

Nigel Ng (Uncle Roger)'s Fan Score

Profile depth (10.0) lifts Nigel Ng (Uncle Roger) to 9.1/10, while audience reach 8.7 holds the score back.

Audience reach8.7 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with Nigel Ng (Uncle Roger)

Reach Nigel Ng (Uncle Roger) through @mrnigelng on TikTok, @mrnigelng on YouTube and @mrnigelng on Instagram. How brands approach Nigel Ng (Uncle Roger) and similar creators.

FAQs about Nigel Ng (Uncle Roger)

How many followers does Nigel Ng (Uncle Roger) have?

As of 26 Oct 2026, Nigel Ng (Uncle Roger) has 27M followers and subscribers: TikTok @mrnigelng 11.2M, YouTube @mrnigelng 10.8M and Instagram @mrnigelng 5M, 27,039,999 in all.

What is Nigel Ng (Uncle Roger)'s net worth?

Nigel Ng (Uncle Roger)'s estimated net worth is $6.5M–10M, on 27M followers. Nigel Ng (Uncle Roger) is #125 of 307 creators, between Sadhguru and Bhuvneshwar Kumar.

When did Nigel Ng (Uncle Roger) start stand-up?

In 2015: Was runner-up in the Laughing Horse New Act of the Year, early in his London stand-up career. Nigel Ng (Uncle Roger)'s TikTok account @mrnigelng has 11.2M followers as of 13 Oct 2026.

What businesses does Nigel Ng (Uncle Roger) own?

Nigel Ng (Uncle Roger)'s business is Fuiyoh! It's Uncle Roger. He opened the restaurant Fuiyoh! It's Uncle Roger in 2024.

Which platform is Nigel Ng (Uncle Roger) biggest on?

TikTok, where @mrnigelng has 11.2M followers: 41% of Nigel Ng (Uncle Roger)'s 27M. YouTube follows with 10.8M on @mrnigelng.