Nusret Gökçe (Salt Bae)

Nusret Gökçe, famously known as Salt Bae, is a Turkish butcher, chef, and restaurateur who became a global internet sensation. Born in Erzurum, Turkey, he worked his way up through the culinary industry to establish his own luxury steakhouse chain. Today, he is one of the most recognized figures in the food industry, known for his unique style and theatrical flair.

He achieved overnight viral fame in January 2017 after a video titled 'Ottoman Steak' showed him elegantly carving meat and sprinkling salt over his forearm. The iconic salt-sprinkling gesture became a global meme, instantly turning him into a celebrity. This moment propelled his restaurant brand, Nusr-Et, into the international spotlight, attracting celebrities and fans from around the world.

His content predominantly features high-end culinary preparation, often showcasing expensive cuts of meat and his signature theatrical serving style. He frequently posts videos of himself interacting with famous guests at his restaurants located in major cities like Dubai, London, and New York. The videos are characterized by slow-motion shots, luxurious settings, and his consistent personal branding.

He is the founder of Nusr-Et, a highly successful chain of luxury steakhouses with locations across several continents. His business empire has expanded to include Saltbae Burger and various other hospitality ventures. His brand is synonymous with luxury dining, and he often collaborates with global brands for high-profile events and marketing campaigns.

Nusret Gökçe, known as Salt Bae, is best known for viral videos of steak preparation and his signature salt-sprinkling gesture.

His food videos and restaurant content can be watched on Instagram.

His Instagram following has reached approximately 50.2 million, making him one of Turkey’s most-followed food creators.