Rosanna Pansino — Nerdy Nummies baker who defined family food content
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Rosanna Pansino

Rosanna Pansino subscribers on YouTube stand at 14.8M, counted on 17 Sep 2026. Instagram adds 4.2M followers.

Nerdy Nummies baker who defined family food content

Human
Verified
USA
English

Rosanna Pansino is the USA-based creator behind *Nerdy Nummies*, a channel that pioneered family-friendly food content. She shares creative baking tutorials and lifestyle videos in English, focusing on themed treats and accessible recipes. Her content entertains a broad audience interested in fun, engaging, and often pop culture-inspired cooking projects.

Total reach
21.1M
Known for
Creator of Nerdy Nummies

Updated

Rosanna Pansino's audience at a glance

YouTube (@rosannapansino) holds 70% of Rosanna Pansino's 21.1M followers and subscribers (14.8M); next come Instagram 4.2M and TikTok 2.1M.

PlatformAccountFollowers / subscribersShareAs of
YouTube@rosannapansino14,800,000 subscribers70%17 Sep 2026
Instagram@rosannapansino4,235,534 followers20%21 Sep 2026
TikTok@rosannapansino2,100,000 followers10%21 Sep 2026
Combined3 accounts21,135,534100%

How Rosanna Pansino's numbers are counted: 14.8M + 4.2M + 2.1M = 21.1M.

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Member data

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Rosanna Pansino's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Rosanna Pansino

Who is Rosanna Pansino and what is Nerdy Nummies?

Rosanna Pansino is an American baker and YouTuber whose series Nerdy Nummies turned geek-culture themed baking into one of the platform's longest-running food shows.

Rosanna Pansino's breakthrough

Nerdy Nummies launched in 2011 and grew by tying every recipe to a game, film or comic property, which made the videos discoverable to fandom audiences as well as bakers.

Rosanna Pansino's content style

The channel keeps a bright, family-friendly tone with step-by-step recipes, taste tests and challenge videos, and has expanded into vlogs and lifestyle content.

Rosanna Pansino's business ventures

She has published bestselling cookbooks, released bakeware and mixes, and licensed product ranges around the Nerdy Nummies brand.

Films, TV and signature work

Rosanna Pansino created and hosts Nerdy Nummies, a YouTube baking series featuring treats inspired by video games, movies and pop culture. She also hosted the baking competition series Baketopia.

Where to watch

Her baking videos and other creator content can be watched on her YouTube channel, TikTok and Instagram.

Awards and milestones

She earned YouTube’s Diamond Creator Award for surpassing 10 million subscribers.

Rosanna Pansino career timeline

  1. Started her YouTube channel at the encouragement of friends who already worked on the platform, the same year she appeared in the reality series Scream Queens, and launched the baking show Nerdy Nummies the next year.
  2. Won the Shorty Award for Best Foodie, Chef or Food Lover in Social Media.
  3. Published The Nerdy Nummies Cookbook, a New York Times bestseller.
  4. Released her debut single, Perfect Together, independently; she told Cosmopolitan that year she had made no money from YouTube at first.
  5. Forbes estimated her earnings at $6 million, among the highest-paid YouTube stars.
  6. Co-wrote and released a second cookbook, Baking All Year Round.
  7. Passed 10 million subscribers and received YouTube's Diamond Play Button.
  8. Starred in the YouTube Premium series Escape the Night, which ran until 2019.
  9. Took part in MrBeast's $1,000,000 Influencer Tournament.
  10. Hosted the HBO Max baking competition Baketopia.

Sources: Wikipedia · Celebrity Net Worth

Rosanna Pansino net worth and earnings

Estimated net worth for Rosanna Pansino: $9 million, from 2024 figures.

Rosanna Pansino's money comes from YouTube ad revenue, cookbooks, baking product lines and brand deals.

Forbes estimated she earned $6 million in 2016, among the highest-paid YouTube stars.

Brand deals pay Rosanna Pansino $120K+ for a single YouTube post.

That ranks Rosanna Pansino #46 of 66 creators from the USA on CreatorFanBase by net worth, behind Nas Daily ($5–14 million) and ahead of Joshua Weissman ($5–12 million).

Where Rosanna Pansino's money comes from

  • YouTube: Advertising on the most-watched baking channel on YouTube.
  • Cookbooks: Sales of her Nerdy Nummies cookbooks.
  • Baking products and brand deals: Her own baking products and brand partnerships.

Sources: Celebrity Net Worth

Estimated net worth
$9 million
Per sponsored YouTube post
$120K+
Main income
YouTube ad revenue, cookbooks and baking product lines
Net worth rank
#46 of 66

Compare: Nas Daily net worth · Joshua Weissman net worth

How we estimate net worth

How much does Rosanna Pansino charge per sponsored post?

$120K+ is the starting budget for one YouTube post with Rosanna Pansino (21.1M followers); usage rights and exclusivity add to it.

DeliverableEstimated cost
Story or short mention$42K+
Sponsored post, Reel or Short$120K+
Dedicated video or integration$220K+
Three-post campaign package$310K+

How to hire Rosanna Pansino

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Content and audience

Niche
Food & Cooking, Lifestyle
Country
USA
Language
English
Platforms
YouTube, Instagram, TikTok
Known for
Creator of Nerdy Nummies
Born
8 Jun 1985
Profile type
Human

How Rosanna Pansino compares with similar creators

Rosanna Pansino next to fellow food & cooking creators from the USA: Mark Wiens (17.7M), Joshua Weissman (13.1M) and Cooking With Lynja (37.4M).

By combined audience, Rosanna Pansino sits between Cooking With Lynja (37.4M) and Mark Wiens (17.7M).

YouTube (@rosannapansino) holds 70% of Rosanna Pansino's audience; Mark Wiens and Joshua Weissman are also biggest on YouTube, while Cooking With Lynja is biggest on TikTok.

Rosanna Pansino posts in English, like Mark Wiens and Joshua Weissman; Cooking With Lynja posts in Arabic.

CreatorCountryBiggest platformFollowers and subscribersAs of
Rosanna PansinoUSAYouTube (14.8M)21,135,53421 Sep 2026
Mark WiensUSAYouTube (12M)17,665,58612 Oct 2026
Joshua WeissmanUSAYouTube (10.7M)13,130,85726 Oct 2026
Cooking With LynjaUSATikTok (22.2M)37,400,00013 Oct 2026

Rosanna Pansino's Fan Score

Rated 9.1 of 10, Rosanna Pansino gains most from profile depth 10.0 and least from audience reach 8.7.

Audience reach8.7 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with Rosanna Pansino

Reach Rosanna Pansino through @rosannapansino on YouTube, @rosannapansino on Instagram and @rosannapansino on TikTok. How brands approach Rosanna Pansino and similar creators.

FAQs about Rosanna Pansino

How many followers does Rosanna Pansino have?

As of 21 Sep 2026, Rosanna Pansino has 21.1M followers and subscribers: YouTube @rosannapansino 14.8M, Instagram @rosannapansino 4.2M and TikTok @rosannapansino 2.1M, 21,135,534 in all.

What is Rosanna Pansino's net worth?

An estimated $9M for Rosanna Pansino (2024 figures), on 21.1M followers. Rosanna Pansino sits between Nas Daily and Joshua Weissman by net worth.

When did Rosanna Pansino start YouTube?

In 2010, Rosanna Pansino started her YouTube channel at the encouragement of friends who already worked on the platform, the same year she appeared in the reality series Scream Queens, and launched the baking show Nerdy Nummies the next year. Rosanna Pansino's YouTube account @rosannapansino has 14.8M subscribers as of 17 Sep 2026.

Which platform is Rosanna Pansino biggest on?

YouTube, where @rosannapansino has 14.8M subscribers: 70% of Rosanna Pansino's 21.1M. Instagram follows with 4.2M on @rosannapansino.

What are Rosanna Pansino's official social media accounts?

Rosanna Pansino posts as @rosannapansino on YouTube (14.8M), @rosannapansino on Instagram (4.2M) and @rosannapansino on TikTok (2.1M).