A boisterous watch expert and entrepreneur known for his unapologetic critiques of luxury timepieces.
Nico Leonard van der Horst is a prominent watch enthusiast and the founder of the luxury watch dealership Pride & Pinion. Based in Belfast, he gained massive popularity on YouTube for his loud personality and deep knowledge of horology. His content focuses on reacting to celebrity watch collections and advocating for brands like Casio while critiquing others like Hublot.
Latest recorded followers, subscribers and engagement on each platform.
2.1M
as of Oct 14, 2026
Followers
Nico Leonard's contact route, audience split and rate estimates are ready — members see them in one tap.
Nico Leonard van der Horst is a prominent watch enthusiast and expert based in Belfast, United Kingdom. Originally from the Netherlands, he has become one of the most recognizable figures in the luxury watch community. He is the founder of Pride & Pinion, a well-known luxury watch dealership that specializes in sourcing high-end timepieces for collectors worldwide.
Nico Leonard rose to digital stardom through his YouTube channel, where his energetic and unfiltered personality resonated with watch fans. He gained massive popularity for his honest, often polarizing reactions to celebrity watch collections. His vocal advocacy for affordable brands like Casio and his legendary disdain for Hublot helped him go viral and build a loyal community.
Nico's content is centered around horology, featuring watch reviews, market analysis, and 'tier list' videos. He is best known for his reaction videos where he critiques the watches worn by celebrities, athletes, and other YouTubers. His style is characterized by loud humor, deep technical knowledge, and a transparent approach to the luxury watch market.
His primary business venture is Pride & Pinion, a luxury watch boutique located in Belfast that operates internationally. Through his platform, he has effectively marketed the dealership as a trusted source for authentic timepieces. While he critiques many brands, he is a well-known unofficial ambassador for Casio, particularly the G-Shock and 'God Tier' Casio F-91W.
While no reliable public estimate exists for his net worth, Nico Leonard generates significant revenue through his luxury watch dealership, Pride & Pinion. He also earns substantial income from YouTube ad revenue, given his high viewership numbers. Additional streams include brand partnerships, speaking engagements, and consulting within the high-end horology industry.
Nico Leonard is most famous for his signature YouTube series where he evaluates the 'God Tier' status of various watch brands. He has appeared in numerous collaborations with other major creators and has been featured in media outlets discussing the watch market. His work has fundamentally changed how watch content is consumed by a younger, more mainstream audience.
The best place to watch Nico Leonard is on his official YouTube channel, which boasts over 2 million subscribers. He also maintains an active presence on other social media platforms where he shares shorter clips and watch industry news. His business, Pride & Pinion, maintains its own website and social channels for collectors.
Nico Leonard achieved a major milestone by surpassing 2 million subscribers on YouTube, making him one of the largest horological creators in the world. He has successfully established Pride & Pinion as a premier destination for luxury watches. His influence is so significant that he has been credited with impacting the market trends and popularity of specific watch models.
Nico Leonard has 2.1M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 2.1M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Nico Leonard's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 2.1M followers | 100% | @NicoLeonard |
Every handle on this page links to the official account. If you are verifying Nico Leonard before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Nico Leonard is based in United Kingdom and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Nico Leonard for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Nico Leonard's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Nico Leonard; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.2 out of 10, and what fans think.
Fan score
No fan ratings yet — be the first
Other questions people ask about Nico Leonard.
How much does it cost to hire Nico Leonard? A planning estimate for one sponsored post is $25K – $63K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $9K – $22K |
| Sponsored post, Reel or Short | $25K – $63K |
| Dedicated video or integration | $45K – $110K |
| Three-post campaign package | $65K – $160K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Nico Leonard for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Nico Leonard and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Nico Leonard has about 2.1M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Nico Leonard sits around $25K – $63K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the YouTube rate band. It is an estimate, not a quote. Ask Nico Leonard for the current fee. How the range is built is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Nico Leonard's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
The country stored for Nico Leonard is United Kingdom. Lists and rankings use that tag, so it is the place to start when the buyers are there. A city is not stored separately. More United Kingdom creators are on the country list.
Nico Leonard is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Nico Leonard is filed under Movies & TV and tagged as English-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More movies & tv creators are on the Movies & TV category.
Use the collaboration form on this profile to send Nico Leonard your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Movies & TV category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Nico Leonard is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Nico Leonard is tagged Movies & TV, United Kingdom in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Nico Leonard and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Nico Leonard decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Nico Leonard is $25K – $63K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Nico Leonard sets the real rate. The method is on the methodology page.
Nico Leonard is one of the Movies & TV profiles in United Kingdom on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and United Kingdom as the country, then set a follower range that fits the budget. Shortlist a few names like Nico Leonard, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Nico Leonard is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Nico Leonard's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Nico Leonard are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Nico Leonard has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Nico Leonard for you. Use the official links on the profile and ask Nico Leonard for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Nico Leonard while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
Same space, ranked by total reach — build the shortlist around them.
Irish actress known for her roles in Derry Girls and Bridgerton.
British food writer and television personality known for her accessible recipes.
A multi-award-winning content creator known for her honest and uplifting videos about living with a rare medical condition.
A high-energy British YouTuber and prankster known for his elaborate stunts and founding the Beta Squad.
A British YouTuber and author known for his vlogs, challenges, and comedic content.
The premier Formula 1 constructor known for high-speed innovation and championship dominance.
