The official TikTok presence of the National Hockey League.
The NHL is a professional ice hockey league composed of 32 teams from North America. It is considered the premier professional ice hockey league in the world. The league showcases highlights, interviews, and behind-the-scenes content.
Latest recorded followers, subscribers and engagement on each platform.
3.5M
as of Oct 14, 2026
Followers
NHL's contact route, audience split and rate estimates are ready — members see them in one tap.
The National Hockey League, known globally as the NHL, is the premier professional ice hockey league in the world. Based in North America, the collective consists of 32 member teams representing cities across the United States and Canada. Established over a century ago, the organization oversees the highest level of competitive hockey and maintains a massive international presence.
The NHL achieved fame through decades of professional competition and the pursuit of the historic Stanley Cup trophy. Its breakthrough into modern social media involves a strategic shift to short-form video content that captures the speed and intensity of the sport. By sharing official game footage and exclusive access, the league has successfully engaged a new generation of digital spectators.
The NHL official accounts feature high-definition game highlights, incredible goals, and impressive goaltender saves. Beyond the action on the ice, the league shares player interviews and behind-the-scenes footage that offers a glimpse into locker room culture. Their content style is fast-paced and professional, designed to cater to both die-hard hockey enthusiasts and casual sports fans.
As a major global sports league, the NHL manages extensive commercial operations including broadcasting rights, apparel licensing, and corporate sponsorships. The league partners with various global equipment manufacturers, beverage companies, and technology firms. These collaborations help fund the development of the sport and expand the league's reach into international markets across Europe and Asia.
While a single net worth figure is complex for a multi-team league, media estimates value the NHL in the billions of dollars. Revenue is primarily generated through multi-year television contracts, ticket sales, and official merchandise. The league also derives significant income from advertising partnerships and digital licensing agreements tied to its extensive video archives and live game streams.
The NHL is synonymous with the annual Stanley Cup Playoffs and the Winter Classic, a series of outdoor games that have become signature television events. The league also produces documentaries and original series that chronicle the history of its teams and legendary players. Their media output serves as the primary historical record for the sport of ice hockey.
Fans can follow the league's latest updates and viral moments on their official TikTok account, where they share consistent video updates. Live games and full-length coverage are available through various sports broadcasting networks and official streaming partners. The league maintains a strong presence across all major social media platforms to ensure global accessibility.
The NHL represents the highest honor in professional hockey, with its teams competing for the prestigious Stanley Cup every year. On social media, the league has achieved significant growth, reaching a milestone of about 3.5 million followers on TikTok. This digital footprint solidifies its position as one of the most-watched professional sports organizations in the digital age.
NHL has 3.5M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on TikTok with 3.5M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where NHL's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| TikTok | 3.5M followers | 100% | @nhl |
Every handle on this page links to the official account. If you are verifying NHL before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
NHL is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and sports, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting NHL for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
NHL's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for NHL; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.2 out of 10, and what fans think.
Fan score
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Other questions people ask about NHL.
How much does it cost to hire NHL? A planning estimate for one sponsored post is $18K – $49K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $6K – $17K |
| Sponsored post, Reel or Short | $18K – $49K |
| Dedicated video or integration | $32K – $88K |
| Three-post campaign package | $47K – $130K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with NHL for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with NHL and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
TikTok's official announcements on audience and creator features.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
NHL has about 3.5M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, NHL sits around $18K – $49K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the TikTok rate band. It is an estimate, not a quote. Ask NHL for the current fee. How the range is built is on the methodology page.
The profile marks NHL as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
The country stored for NHL is USA. Lists and rankings use that tag, so it is the place to start when the buyers are there. A city is not stored separately. More USA creators are on the country list.
NHL is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
The category stored for NHL is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Use the collaboration form on this profile to send NHL your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Other published creators near NHL are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for NHL is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
NHL is tagged Movies & TV, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to NHL and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. NHL decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from NHL is $18K – $49K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — NHL sets the real rate. The method is on the methodology page.
NHL is one of the Movies & TV profiles in USA on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like NHL, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
NHL is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach NHL's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for NHL are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
NHL has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to NHL for you. Use the official links on the profile and ask NHL for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save NHL while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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