Ryan Higa creates comedic skits, parodies, and commentary videos on his popular YouTube channel.
Ryan Higa, known online as nigahiga, is a pioneer YouTube comedian and content creator. He is known for his parodies, music videos, and the series 'How to Be' and 'Off the Pill'. He has maintained a significant online presence for over a decade, consistently producing comedic content.
Latest recorded followers, subscribers and engagement on each platform.
20.7M
as of Oct 14, 2026
Followers
nigahiga's contact route, audience split and rate estimates are ready — members see them in one tap.
Ryan Higa, known online as nigahiga, is a pioneering American YouTube comedian and content creator. Based in the United States, he began his career as a student and quickly became one of the first major stars of the platform. He is celebrated for his clever writing, high-energy sketches, and longevity in the digital space.
Ryan gained fame in the late 2000s for his lip-syncing videos and comedic parodies. His breakthrough occurred as his channel became one of the most subscribed on YouTube, a position he held for several years. His early success helped define the structure of modern internet comedy and video blogging.
His content includes elaborate parodies, music videos, and educational-style comedy series like How to Be. He is also well-known for his Off the Pill podcast and various sketch comedy segments. His videos are characterized by sharp editing and a self-deprecating sense of humor that appeals to a wide demographic.
Throughout his career, Ryan has partnered with various media companies and technology brands for sponsorships. He has also ventured into mobile app development and has a history of successful merchandise launches. His business model focuses on creative autonomy while collaborating with brands that fit his comedic style.
Media estimates place his net worth in the multi-million dollar range, primarily earned through YouTube ad revenue and long-term brand deals. As a veteran creator, he has diversified his income through various digital projects and appearances. His early entry into the market allowed him to build a stable financial foundation through content.
Ryan has appeared in several independent films, including Tell Me How I Die and his own production, Ryan and Sean's Not So Excellent Adventure. His signature work remains his YouTube series, which have set standards for the platform's comedy genre. He is also a founding member of the parody K-pop group BgA.
His primary body of work is available on his main YouTube channel, nigahiga, as well as his second channel, HigaTV. He also streams and creates content on Twitch and other social platforms. Much of his classic content continues to be viewed by millions of fans worldwide on YouTube.
Ryan has achieved a historic milestone by reaching over 20.7 million followers on YouTube alone. He was the first person to reach several major subscriber milestones on the platform during its formative years. His work has been recognized by various digital media awards and he remains an influential figure for new creators.
nigahiga has 20.7M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 20.7M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where nigahiga's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 20.7M followers | 100% | @ryanhiga |
Every handle on this page links to the official account. If you are verifying nigahiga before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
nigahiga is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and comedy, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting nigahiga for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
nigahiga's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for nigahiga; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.6 out of 10, and what fans think.
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Other questions people ask about nigahiga.
How much does it cost to hire nigahiga? A planning estimate for one sponsored post is $120K+ (estimate). Fees at this audience size are negotiated individually.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with nigahiga for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with nigahiga and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
nigahiga has about 20.7M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
Use $120K+ only as a planning estimate for one sponsored post from nigahiga. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. The method is on the methodology page.
nigahiga is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
USA is the country on nigahiga's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged USA is on the country list.
nigahiga is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
The category stored for nigahiga is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Use the collaboration form on this profile to send nigahiga your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Movies & TV category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for nigahiga is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
nigahiga is tagged Movies & TV, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to nigahiga and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. nigahiga decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from nigahiga is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — nigahiga sets the real rate. The method is on the methodology page.
nigahiga is one of the Movies & TV profiles in USA on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like nigahiga, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
nigahiga is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach nigahiga's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for nigahiga are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
nigahiga has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to nigahiga for you. Use the official links on the profile and ask nigahiga for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save nigahiga while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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