Elise Strachan is an Australian baking expert and cookbook author who transforms home kitchens into pastry shops.
Elise Strachan established herself as an early YouTube baking pioneer known for accessible yet visually stunning dessert tutorials. Beyond digital content, she has authored the cookbook Sweet! Celebrations and hosted television programs for networks including Food Network and SBS Food. Her mission focuses on teaching professional-level decorating techniques to home bakers without the need for formal pastry school training.
Latest recorded followers, subscribers and engagement on each platform.
3M
as of Oct 14, 2026
Followers
MyCupcakeAddiction's contact route, audience split and rate estimates are ready — members see them in one tap.
Elise Strachan is the creator behind MyCupcakeAddiction and is an Australian-born baking expert who became a pioneer in the digital food space. She began her journey by sharing accessible dessert tutorials, aiming to bridge the gap between professional pastry techniques and home baking. Her background is rooted in the belief that anyone can create visually stunning treats without formal culinary schooling.
The channel rose to fame during the early years of YouTube's food community by producing highly viral dessert tutorials that prioritized visual appeal and simplicity. Her breakthrough was driven by her ability to turn complex professional decorating methods into easy-to-follow steps for beginners. This digital success eventually led to mainstream media opportunities, including hosting roles on major television networks in the US and Australia.
The content focuses on creative dessert recipes, intricate cupcake decorating, and large-scale themed cakes. The style is educational yet upbeat, characterized by bright visuals and clear, step-by-step instructions. While best known for cupcakes, the channel also features comprehensive guides for holiday-themed sweets, party hosting tips, and innovative baking hacks that have garnered millions of views globally.
Elise Strachan has successfully expanded her brand beyond YouTube into various commercial sectors. She is the author of the cookbook Sweet! Celebrations, which provides detailed guides for event-based baking. Her business portfolio also includes high-profile television hosting duties for Food Network and SBS Food, alongside collaborations with major kitchenware and food ingredient brands.
No reliable public estimate exists for her exact net worth, but her income is diversified across several professional streams. She earns revenue through digital advertising on her massive video library and through cookbook sales. Additional income is generated through television hosting contracts, public speaking engagements, and strategic brand partnerships within the lifestyle and food industries.
Her signature work includes the Food Network series Sweetest Sneak Peeks and her hosting role on SBS Food's The Great Australian Bake Off related programming. She is also widely recognized for her book, Sweet! Celebrations, which serves as a definitive guide to her baking philosophy. Her digital library remains a cornerstone of her career, containing hundreds of tutorials that have influenced a generation of home bakers.
The primary hub for her content is the MyCupcakeAddiction YouTube channel, where a vast archive of dessert tutorials is available to the public. Her television work can be found on networks like Food Network and SBS Food. Additionally, she shares lifestyle content and baking updates through her various social media profiles and her official website.
A major milestone for the brand is reaching about 3 million followers on YouTube, marking her as one of the most successful baking creators in the platform's history. She has successfully transitioned from a digital creator to a traditional media personality and published author. Her ability to build a global community of home bakers remains her most significant professional achievement.
MyCupcakeAddiction has 3M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 3M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where MyCupcakeAddiction's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 3M followers | 100% | @MyCupcakeaddiction |
Every handle on this page links to the official account. If you are verifying MyCupcakeAddiction before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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MyCupcakeAddiction is based in Australia and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting MyCupcakeAddiction for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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MyCupcakeAddiction's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for MyCupcakeAddiction; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.2 out of 10, and what fans think.
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Other questions people ask about MyCupcakeAddiction.
How much does it cost to hire MyCupcakeAddiction? A planning estimate for one sponsored post is $36K – $89K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $13K – $31K |
| Sponsored post, Reel or Short | $36K – $89K |
| Dedicated video or integration | $65K – $160K |
| Three-post campaign package | $94K – $230K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with MyCupcakeAddiction for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with MyCupcakeAddiction and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
MyCupcakeAddiction has about 3M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, MyCupcakeAddiction sits around $36K – $89K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the YouTube rate band. It is an estimate, not a quote. Ask MyCupcakeAddiction for the current fee. How the range is built is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to MyCupcakeAddiction's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
The country stored for MyCupcakeAddiction is Australia. Lists and rankings use that tag, so it is the place to start when the buyers are there. A city is not stored separately. More Australia creators are on the country list.
MyCupcakeAddiction is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
The category stored for MyCupcakeAddiction is Food & Cooking. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Food & Cooking category.
Use the collaboration form on this profile to send MyCupcakeAddiction your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Food & Cooking category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for MyCupcakeAddiction is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
MyCupcakeAddiction is tagged Food & Cooking, Australia in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to MyCupcakeAddiction and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. MyCupcakeAddiction decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from MyCupcakeAddiction is $36K – $89K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — MyCupcakeAddiction sets the real rate. The method is on the methodology page.
MyCupcakeAddiction is one of the Food & Cooking profiles in Australia on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Food & Cooking category and Australia as the country, then set a follower range that fits the budget. Shortlist a few names like MyCupcakeAddiction, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
MyCupcakeAddiction is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach MyCupcakeAddiction's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for MyCupcakeAddiction are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
MyCupcakeAddiction has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to MyCupcakeAddiction for you. Use the official links on the profile and ask MyCupcakeAddiction for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save MyCupcakeAddiction while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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