A celebrated South Korean comedian and television personality known for her vibrant energy and food-loving persona.
Lee Guk-joo is a prominent South Korean comedian who began her professional career under MBC in 2006. She gained widespread recognition for her physical comedy, infectious charisma, and her participation in popular variety programs such as Roommate and Comedy Big League. Beyond television, she has built a successful digital presence through her YouTube channel where she shares mukbangs, beauty content, and glimpses into her daily life.
Latest recorded followers, subscribers and engagement on each platform.
910.6K
as of Oct 16, 2026
Followers
Lee Guk-joo's contact route, audience split and rate estimates are ready — members see them in one tap.
Lee Guk-joo was born on January 5, 1986, in Seoul, South Korea. She pursued her interest in the arts at Sehan University before entering the entertainment industry through the MBC 15th generation open recruitment for comedians. Since her debut in 2006, she has become one of the most recognizable faces in Korean comedy, celebrated for her self-deprecating humor and confident personality.
While she was active for years, her major breakthrough came around 2014 when her 'ppororo' dance and 'hoorook' catchphrase went viral. This surge in popularity led to her winning the Female High Excellence Award in Variety at the MBC Entertainment Awards. Her casting in the second season of the reality show Roommate further solidified her status as a mainstream star in South Korea.
On social media and YouTube, Lee Guk-joo focuses heavily on 'mukbang' content, showcasing her love for diverse Korean cuisines and large-scale cooking. She also shares comedic sketches, makeup tutorials specifically tailored for different face shapes, and behind-the-scenes footage from her television recordings. Her content is characterized by an unfiltered, joyful approach to food and lifestyle that resonates with a broad audience.
Leveraging her fame in the food space, she has been a spokesperson for various food and beverage brands, including noodle products and delivery services. She also operates a successful online fashion mall called 'Gookju Market,' which caters to plus-size women, filling a significant gap in the Korean fashion industry. Her brand deals often reflect her authentic interests in eating well and promoting body positivity.
There is no reliable public estimate for her total net worth, but her income is primarily generated through her long-standing career in television and variety shows. Additional revenue streams include her YouTube ad revenue, lucrative brand endorsements, and the profits from her clothing business. Her consistent presence on prime-time entertainment programs ensures a steady professional standing within the industry.
Lee Guk-joo is best known for her long-term participation in 'Comedy Big League' and her memorable stint on the reality program 'I Live Alone.' She also appeared as a regular cast member on 'Roommate' and has made numerous guest appearances on 'Running Man' and 'Happy Together.' Her signature work often involves parodies of popular K-pop songs and comedic food-related skits.
Fans can watch her weekly on various Korean cable networks such as tvN for her comedy programs. Her personal YouTube channel, 'Lee Guk-joo,' serves as the primary hub for her original digital content and vlogs. She is also highly active on Instagram, where she provides daily updates and interacts with her international and domestic fan base.
Lee Guk-joo has achieved significant milestones, including surpassing 900,000 followers on Instagram and building a substantial subscriber base on YouTube. She won the Best Female Comedian award at the Baeksang Arts Awards in 2015, marking a pinnacle in her professional career. Her longevity in the competitive Korean entertainment scene remains one of her most impressive achievements to date.
Lee Guk-joo has 910.6K followers in total, which puts this profile in the macro band (500k – 1m followers). The largest single audience is on Instagram with 910.6K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where Lee Guk-joo's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 910.6K followers | 100% | @gookju |
Every handle on this page links to the official account. If you are verifying Lee Guk-joo before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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Lee Guk-joo is based in South Korea and posts in Korean. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and comedy, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Lee Guk-joo for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Lee Guk-joo's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Lee Guk-joo; the current platform totals above remain the clearest view of audience size.
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Other questions people ask about Lee Guk-joo.
How much does it cost to hire Lee Guk-joo? A planning estimate for one sponsored post is $7K – $18K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $3K – $6K |
| Sponsored post, Reel or Short | $7K – $18K |
| Dedicated video or integration | $13K – $32K |
| Three-post campaign package | $19K – $47K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Lee Guk-joo for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Lee Guk-joo and other creators for you — done-for-you.
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Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
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Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
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Official country-level internet adoption data.
Straight answers to the questions people search for.
Lee Guk-joo has about 910.6K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Lee Guk-joo sits around $7K – $18K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the Instagram rate band. It is an estimate, not a quote. Ask Lee Guk-joo for the current fee. How the range is built is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Lee Guk-joo's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
Lee Guk-joo is listed as South Korea. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged South Korea are on the country list.
Lee Guk-joo is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
The category stored for Lee Guk-joo is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Request a collaboration with Lee Guk-joo using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Other published creators near Lee Guk-joo are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Lee Guk-joo is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Lee Guk-joo is tagged Movies & TV, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Lee Guk-joo and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Lee Guk-joo decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Lee Guk-joo is $7K – $18K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Lee Guk-joo sets the real rate. The method is on the methodology page.
Lee Guk-joo is one of the Movies & TV profiles in South Korea on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like Lee Guk-joo, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Lee Guk-joo is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Lee Guk-joo's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Lee Guk-joo are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Lee Guk-joo has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Lee Guk-joo for you. Use the official links on the profile and ask Lee Guk-joo for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Lee Guk-joo while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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