Kusha Kapila — Character comedy from Delhi to Bollywood screens
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Kusha Kapila

Kusha Kapila followers on Instagram stand at 4.4M, counted on 21 Sep 2026. YouTube adds 1.6M subscribers.

Character comedy from Delhi to Bollywood screens

Human
Verified
India
Hindi, English

Kusha Kapila is an Indian comedian, actress and former fashion editor from Delhi. She built her audience with satirical characters such as South Delhi aunties and influencer parodies, then moved into Hindi films, streaming shows and hosting, becoming one of India's most recognisable creator-actors.

Total reach
6M
Known for
Character comedy sketches and Hindi film roles
kushakapila

Updated

Kusha Kapila's audience at a glance

Instagram (@kushakapila) holds 74% of Kusha Kapila's 6M followers and subscribers (4.4M); next come YouTube 1.6M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@kushakapila4,404,943 followers74%21 Sep 2026
YouTube@KushaKapila1,580,000 subscribers26%17 Sep 2026
Combined2 accounts5,984,943100%

How Kusha Kapila's numbers are counted: 4.4M + 1.6M = 6M.

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Member data

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  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Kusha Kapila

Who is Kusha Kapila? Biography, age and background

Kusha Kapila is an Indian comedian and actress born in 1989 and raised in Delhi. She worked as a fashion writer and social media editor at a digital publisher before her sketch characters made her a household name, and she now splits her time between comedy, acting and hosting.

How Kusha Kapila became famous

Short satirical videos about Delhi society, gym trainers and influencer culture spread widely on Instagram, where her characters became recurring favourites. That recognition led to film casting, brand campaigns and awards-show hosting.

What Kusha Kapila posts

Her feed mixes character comedy reels, fashion and beauty content, film promotion and candid talk about body image and divorce. Instagram is her main platform, with longer sketches and interviews on YouTube.

Kusha Kapila acting roles, brands and endorsements

She has appeared in Hindi films and streaming series alongside her creator work, and partners with fashion, beauty, travel and consumer brands. She also hosts events and awards shows.

Films, TV and signature work

Kusha Kapila is known for satirical character sketches, including South Delhi aunties and influencer parodies. Her screen credits include Ghost Stories (2020), Sukhee (2023) and Thank You for Coming (2023).

Where to watch

Watch her comedy sketches on her YouTube channel and Instagram, and Ghost Stories on Netflix. Availability varies by country.

Awards and milestones

She has approximately 4.4 million followers across YouTube and Instagram combined.

Kusha Kapila career timeline

  1. Started working as a fashion correspondent for the Delhi trade magazine Apparel Online, before moving into digital comedy.
  2. Made her television debut on Son of Abish, the comedy talk show hosted by Abish Mathew.
  3. Her comedy videos as the character Billi Masi built her following while she worked at the digital magazine iDiva.
  4. Appeared on the cover of Harper's Bazaar India, after working as a fashion editor at Times Internet from 2016.
  5. Appeared in the Netflix anthology film Ghost Stories.
  6. Competed in Amazon Prime Video's comedy show LOL: Hasse Toh Phasse.
  7. Featured in Case Toh Banta Hai, a sketch comedy show on Amazon miniTV.
  8. Thank You for Coming, in which she has a key role, premiered at the Toronto International Film Festival.
  9. Co-founded the innerwear and shapewear brand UnderNeat with Vimarsh Razdan and Ghazal Alagh.

Sources: Wikipedia

Kusha Kapila net worth and earnings

Estimated net worth for Kusha Kapila in 2026: $2.2–3.4 million (₹19–30 crore).

Kusha Kapila earns through Instagram (@kushakapila, 4.4M), YouTube (@KushaKapila, 1.6M subscribers) and brand deals.

Brand deals pay Kusha Kapila $48K – $120K for a single Instagram post.

That ranks Kusha Kapila #44 of 60 creators from India on CreatorFanBase by net worth, behind Zayn Saifi ($1.7–4.1 million) and ahead of Dimple Malhan Vlogs ($1.7–2.6 million).

Where Kusha Kapila's money comes from

  • Brand endorsements: Sponsored posts and campaigns on Instagram and YouTube, where her comedy characters built her audience.
  • Film and OTT: Fees for films and streaming shows such as Ghost Stories and Thank You for Coming.
  • UnderNeat: She co-founded the shapewear brand UnderNeat in 2025; Inc42 reported that it raised $6 million.

Sources: finanjo.com

Estimated net worth
$2.2–3.4 million
In rupees
₹19–30 crore
Per sponsored Instagram post
$48K – $120K
Main income
Instagram (@kushakapila, 4.4M), YouTube (@KushaKapila, 1.6M subscribers) and brand deals
Net worth rank
#44 of 60

Compare: Zayn Saifi net worth · Dimple Malhan Vlogs net worth

How we estimate net worth

How much does Kusha Kapila charge per sponsored post?

Plan $48K – $120K per post for one Instagram post with Kusha Kapila, whose audience totals 6M.

DeliverableEstimated cost
Story or short mention$17K – $42K
Sponsored post, Reel or Short$48K – $120K
Dedicated video or integration$86K – $220K
Three-post campaign package$120K – $310K

How to hire Kusha Kapila

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Kusha Kapila for you.

How we estimate sponsored-post rates

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Content and audience

Niche
Movies & TV, Beauty & Fashion
Country
India
Language
Hindi, English
Platforms
Instagram, YouTube
Known for
Character comedy sketches and Hindi film roles
Profile type
Human

How Kusha Kapila compares with similar creators

Parmish Verma (8.8M), Mithila Palkar (3.9M) and Rubina Dilaik (9.6M) are movies & tv creators from India to set against Kusha Kapila's 6M.

By combined audience, Kusha Kapila sits between Parmish Verma (8.8M) and Mithila Palkar (3.9M).

Instagram (@kushakapila) holds 74% of Kusha Kapila's audience; Parmish Verma, Mithila Palkar and Rubina Dilaik have their largest following on Instagram as well.

Kusha Kapila posts in Hindi and English, like Parmish Verma, Mithila Palkar and Rubina Dilaik.

CreatorCountryBiggest platformFollowers and subscribersAs of
Kusha KapilaIndiaInstagram (4.4M)5,984,94321 Sep 2026
Parmish VermaIndiaInstagram (8.8M)8,793,90013 Oct 2026
Mithila PalkarIndiaInstagram (3.9M)3,925,33313 Oct 2026
Rubina DilaikIndiaInstagram (9.6M)9,577,03413 Oct 2026

Kusha Kapila's Fan Score

Rated 8.6 of 10, Kusha Kapila gains most from profile depth 10.0 and least from platform presence 8.0.

Audience reach8.2 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with Kusha Kapila

Reach Kusha Kapila through @kushakapila on Instagram and @KushaKapila on YouTube. How brands approach Kusha Kapila and similar creators.

FAQs about Kusha Kapila

How many followers does Kusha Kapila have?

As of 21 Sep 2026, Kusha Kapila has 6M followers and subscribers: Instagram @kushakapila 4.4M and YouTube @KushaKapila 1.6M, 5,984,943 in all.

What is Kusha Kapila's net worth?

An estimated $2.2M–3.4M (₹19–30 crore) for Kusha Kapila in 2026, on 6M followers. Kusha Kapila sits between Zayn Saifi and Dimple Malhan Vlogs by net worth.

When did Kusha Kapila start working?

In 2013, Kusha Kapila started working as a fashion correspondent for the Delhi trade magazine Apparel Online, before moving into digital comedy. Kusha Kapila's Instagram account @kushakapila has 4.4M followers as of 21 Sep 2026.

What businesses does Kusha Kapila own?

Kusha Kapila's business is UnderNeat. She co-founded the shapewear brand UnderNeat in 2025; Inc42 reported that it raised $6 million.

Which platform is Kusha Kapila biggest on?

Instagram, where @kushakapila has 4.4M followers: 74% of Kusha Kapila's 6M. YouTube follows with 1.6M on @KushaKapila.