Kurashiru shares easy-to-follow recipes from top chefs and their own recommendations.
Kurashiru is the official YouTube channel for the Japanese cooking recipe app of the same name. They introduce a wide range of wonderful recipes from top-class chefs and Kurashiru's recommended dishes. Their content aims to be fun and easy to understand, encouraging viewers to subscribe and enable notifications.
Latest recorded followers, subscribers and engagement on each platform.
1.8M
as of Oct 14, 2026
Followers
Kurashiru's contact route, audience split and rate estimates are ready — members see them in one tap.
Kurashiru is a leading Japanese culinary brand and the official digital presence for Japan's popular cooking recipe app. It serves as a comprehensive resource for home cooks, offering a vast library of recipes developed by professional chefs. The platform originated in Japan to provide easy-to-follow cooking instructions for a modern audience.
Kurashiru became a household name in Japan by solving the daily dilemma of meal planning through short, high-speed recipe videos. The transition from a mobile app to a major YouTube presence allowed it to reach millions of viewers seeking quick and reliable cooking inspiration. Its success is rooted in the clarity and reliability of its expert-backed recipes.
The channel specializes in food and cooking content, featuring a wide range of dishes from simple home meals to top-class chef specialties. Their videos are designed to be fun and easy to understand, often using a top-down filming style that emphasizes the cooking process. Content includes Japanese classics, international cuisine, and helpful kitchen hacks.
As the official channel for the Kurashiru app, the platform is a central part of a larger technology and media ecosystem. The brand collaborates with top-tier chefs and food experts to maintain its high standards of content. It functions as both a service for users and a marketing vehicle for its specialized recipe mobile application.
No reliable public estimate exists for the net worth of the Kurashiru collective. Revenue is primarily generated through its mobile app subscriptions, advertising on its video content, and corporate partnerships within the food industry. As a major media entity in Japan, it benefits from high engagement across multiple digital platforms.
Kurashiru's signature work is its extensive digital recipe catalog which has redefined how people cook in Japan. While it does not produce traditional films, its high-quality video productions are considered a benchmark in the food media industry. The brand is notable for bringing professional chef techniques to the everyday home kitchen.
Viewers can watch Kurashiru content on their official YouTube channel, which serves as their primary video hub. The brand also maintains a massive presence through its dedicated mobile app available on major app stores. These platforms offer a mix of short-form tutorials and longer, detailed cooking segments.
Kurashiru has achieved a significant milestone by surpassing 1.79 million subscribers on YouTube. This follower count reflects its position as one of the most trusted and popular cooking channels in Japan. The platform continues to grow as a leading voice in the lifestyle and food categories globally.
Kurashiru has 1.8M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 1.8M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Kurashiru's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 1.8M followers | 100% | @kurashiru |
Every handle on this page links to the official account. If you are verifying Kurashiru before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Kurashiru is based in Japan and posts in Japanese and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Kurashiru for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Kurashiru's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Kurashiru; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.1 out of 10, and what fans think.
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Other questions people ask about Kurashiru.
How much does it cost to hire Kurashiru? A planning estimate for one sponsored post is $21K – $54K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $7K – $19K |
| Sponsored post, Reel or Short | $21K – $54K |
| Dedicated video or integration | $38K – $97K |
| Three-post campaign package | $55K – $140K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Kurashiru for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Kurashiru and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Kurashiru has about 1.8M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Kurashiru sits around $21K – $54K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the YouTube rate band. It is an estimate, not a quote. Ask Kurashiru for the current fee. How the range is built is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Kurashiru's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
Kurashiru is listed as Japan. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged Japan are on the country list.
Kurashiru is tagged as Japanese-speaking on this profile. Use that when the script or the voiceover has to be in Japanese, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Japanese creators can be filtered in search.
Food & Cooking is how Kurashiru is grouped in the directory, with Japanese as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Food & Cooking category.
Use the collaboration form on this profile to send Kurashiru your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Food & Cooking category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Kurashiru is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Kurashiru is tagged Food & Cooking, Japan in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Kurashiru and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. Kurashiru decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Kurashiru is $21K – $54K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Kurashiru sets the real rate. The method is on the methodology page.
Kurashiru is one of the Food & Cooking profiles in Japan on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Food & Cooking category and Japan as the country, then set a follower range that fits the budget. Shortlist a few names like Kurashiru, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Kurashiru is tagged Japanese on this profile, so a script in Japanese is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Japanese-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Kurashiru's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Kurashiru are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Kurashiru has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Kurashiru for you. Use the official links on the profile and ask Kurashiru for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Kurashiru while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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