As of 12 Oct 2026, Instagram followers on Instagram total 686.6M and TikTok has 1M more. YouTube adds 6.2M subscribers.
The platform's own account
The official Instagram account, and the single largest audience on the platform. Follower counts are refreshed from public platform data.
Updated
Instagram (@instagram) holds 99% of Instagram's 693.8M followers and subscribers (686.6M); next come YouTube 6.2M and TikTok 1M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| 686,593,882 followers | 99% | 12 Oct 2026 | ||
| YouTube | 6,230,000 subscribers | 1% | 13 Oct 2026 | |
| TikTok | 1,000,000 followers | 0% | 13 Oct 2026 | |
| Combined | 3 accounts | 693,823,882 | 100% |
How Instagram's numbers are counted: 686.6M + 6.2M + 1M = 693.8M.
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Instagram is a premier social media platform based in the USA that focuses on photo and video sharing. Launched in 2010, it has grown to become a cornerstone of digital culture and mobile photography. The official @instagram account serves as the primary representative for the platform's brand and community features.
The platform achieved rapid fame shortly after its launch due to its simple interface and distinctive square image format with artistic filters. It became a global phenomenon when it was acquired by Meta (formerly Facebook) in 2012. This acquisition allowed the service to scale exponentially, eventually reaching billions of active monthly users worldwide.
The official Instagram account focuses on highlighting the diverse community of creators using the platform. Content includes curated features on trending artists, viral challenges, and spotlights on unique hobbies or global events. The style is visually vibrant and aims to showcase the various creative tools available within the application.
As a platform, Instagram operates one of the most significant advertising ecosystems in the world. It provides tools for millions of businesses to reach consumers through sponsored posts and shopping features. The brand itself collaborates with celebrities and influencers to promote new product updates and safety features.
Instagram’s official account showcases creators, trends and community highlights through photos, Reels and Stories.
View its content on the official @instagram account on Instagram.
The largest account on Instagram, with approximately 686.7 million followers.
Sources: Wikipedia
Instagram's 693.8M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Tech & science creators to compare with Instagram's 693.8M: Type-C Tech Reviews (USA, 43.8K), TECH BOX HINDI (India, 39.7K) and National Geographic (USA, 304.6M).
Instagram has the largest audience of the 4: 693.8M, against 304.6M for National Geographic.
Instagram (@instagram) holds 99% of Instagram's audience; National Geographic is also biggest on Instagram, while Type-C Tech Reviews and TECH BOX HINDI are biggest on YouTube.
Instagram posts in English, like Type-C Tech Reviews and National Geographic; TECH BOX HINDI posts in Hindi.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| USA | Instagram (686.6M) | 693,823,882 | 13 Oct 2026 | |
| Type-C Tech Reviews | USA | YouTube (43.8K) | 43,800 | 12 Oct 2026 |
| TECH BOX HINDI | India | YouTube (39.7K) | 39,700 | 26 Oct 2026 |
| National Geographic | USA | Instagram (268.4M) | 304,602,513 | 13 Oct 2026 |
Rated 9.6 of 10, Instagram gains most from audience reach 10.0 and least from profile depth 9.0.
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Reach Instagram through @instagram on Instagram, @instagram on YouTube and @instagram on TikTok. How brands approach Instagram and similar creators.
As of 13 Oct 2026, Instagram has 693.8M followers and subscribers: Instagram @instagram 686.6M, YouTube @instagram 6.2M and TikTok @instagram 1M, 693,823,882 in all.
On 6 Oct 2010: The Instagram app went live on Apple's App Store as an iPhone-only photo-sharing app with filters, and it signed up its first million users within about two months. Instagram's Instagram account @instagram has 686.6M followers as of 12 Oct 2026.
Instagram, where @instagram has 686.6M followers: 99% of Instagram's 693.8M. YouTube follows with 6.2M on @instagram.
Instagram posts as @instagram on Instagram (686.6M), @instagram on YouTube (6.2M) and @instagram on TikTok (1M).
The USA is where Instagram is listed; Instagram posts in English on @instagram (Instagram, 686.6M) and @instagram (YouTube, 6.2M).
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Tech creator in the US
Tech creator in the USA
Software developer and creator of the T3 Stack covering web dev and AI tools.
Tech creator on YouTube
