Italy's leading technical authority for computing, gaming, and digital innovation since 1997.
Hardware Upgrade is one of Italy's longest-running and most influential technology publications, providing daily coverage on hardware, software, and consumer electronics. Founded by Paolo Corsini, the platform has evolved from a specialized hardware site into a comprehensive digital hub for tech enthusiasts. The outlet is widely respected for its rigorous testing methodologies, detailed product reviews, and in-depth reporting on the global technology market.
Latest recorded followers, subscribers and engagement on each platform.
11.3K
as of Oct 16, 2026
Followers
Hardware Upgrade's contact route, audience split and rate estimates are ready — members see them in one tap.
Hardware Upgrade is a historic Italian digital publication founded in 1997 by Paolo Corsini. Originally established during the early days of the commercial internet, it focused on the burgeoning PC hardware market and DIY computing culture. Over nearly three decades, it has grown into a cornerstone of the Italian tech media landscape, headquartered in Varese and maintaining a reputation for technical accuracy and editorial independence.
The platform achieved national prominence during the late 1990s and early 2000s by providing the Italian audience with localized, high-quality technical content that was previously only available in English. Its breakthrough was driven by its comprehensive benchmarking and deep dives into CPU and GPU architectures. This rigorous approach built a loyal community of enthusiasts and professionals who relied on the site for informed purchasing decisions.
Hardware Upgrade produces a diverse range of content including breaking news, detailed long-form reviews, and hands-on video reports from international tech trade shows. Their style is characterized by a sober, data-driven approach that prioritizes facts and performance metrics over hype. Popular content often includes comparisons of the latest mobile devices, laptops, and essential components for gaming enthusiasts and professionals.
The brand operates primarily as a digital media outlet under the ownership of Hardware Upgrade S.r.l., generating value through display advertising and sponsored content partnerships. It maintains close editorial relationships with major global tech brands for product testing and event coverage. Additionally, the platform hosts one of Italy's largest and most active technology forums, which serves as a vital ecosystem for user-generated technical support.
There are no reliable public estimates regarding the specific net worth of Hardware Upgrade as a private entity. The company generates its revenue through a mix of premium advertising, affiliate marketing programs, and strategic editorial collaborations with technology manufacturers. As a mature media brand, its financial stability is rooted in its long-standing dominance in the Italian B2C and B2B technology information sectors.
While not a film production entity, Hardware Upgrade is distinguished by its extensive video production on YouTube and social media, featuring specialized segments like 'TGTech.' Their signature work involves complex hardware stress tests and comprehensive guides that explain emerging technologies like AI and 5G to the general public. They are frequent guests and contributors to broader Italian media discussions regarding the digital economy.
Hardware Upgrade maintains a massive digital footprint centered around their primary domain, hwupgrade.it. Fans can also engage with their content via their official YouTube channel, which hosts deep-dive reviews and event coverage. They are active across social media platforms including Instagram, Facebook, and X (Twitter), ensuring their community stays updated on the latest technological breakthroughs in real-time.
As a pioneer in the field, Hardware Upgrade celebrated its 25th anniversary in 2022, marking a significant milestone in digital publishing longevity. The brand has successfully reached over 11,000 followers on Instagram while maintaining a much larger readership on its main portal. It remains one of the most cited technical sources in the Italian language, consistently ranking at the top of organic search results for tech reviews.
Hardware Upgrade has 11.3K followers in total, which puts this profile in the micro band (10k – 100k followers). The largest single audience is on Instagram with 11.3K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Hardware Upgrade's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 11.3K followers | 100% | @hwupgrade |
Every handle on this page links to the official account. If you are verifying Hardware Upgrade before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Hardware Upgrade is based in Italy and posts in Italian. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in education and tech & science, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Hardware Upgrade for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Hardware Upgrade's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Hardware Upgrade; the current platform totals above remain the clearest view of audience size.
CFB Rating 6.9 out of 10, and what fans think.
Fan score
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Other questions people ask about Hardware Upgrade.
How much does it cost to hire Hardware Upgrade? A planning estimate for one sponsored post is $100 – $250 per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $100 – $100 |
| Sponsored post, Reel or Short | $100 – $250 |
| Dedicated video or integration | $200 – $450 |
| Three-post campaign package | $250 – $650 |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Hardware Upgrade for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Hardware Upgrade and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Hardware Upgrade has about 11.3K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Hardware Upgrade sits around $100 – $250 per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the Instagram rate band. It is an estimate, not a quote. Ask Hardware Upgrade for the current fee. How the range is built is on the methodology page.
Hardware Upgrade is not marked verified on this profile yet. The links here are still the public accounts we have on file, so compare them with the channel you know before you write. You can flag a correction on the contact page.
Italy is the country on Hardware Upgrade's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged Italy is on the country list.
Hardware Upgrade is tagged as Italian-speaking on this profile. Use that when the script or the voiceover has to be in Italian, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Italian creators can be filtered in search.
Hardware Upgrade is filed under Education and tagged as Italian-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More education creators are on the Education category.
Send a collaboration brief from the form on this profile, or use the official links to reach Hardware Upgrade directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Education category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Hardware Upgrade is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Hardware Upgrade is tagged Education, Italy in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Hardware Upgrade and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Hardware Upgrade decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Hardware Upgrade is $100 – $250. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Hardware Upgrade sets the real rate. The method is on the methodology page.
Hardware Upgrade is one of the Education profiles in Italy on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Education category and Italy as the country, then set a follower range that fits the budget. Shortlist a few names like Hardware Upgrade, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Hardware Upgrade is tagged Italian on this profile, so a script in Italian is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Italian-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Hardware Upgrade's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Hardware Upgrade are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Hardware Upgrade has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Hardware Upgrade is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Hardware Upgrade for you. Use the official links on the profile and ask Hardware Upgrade for a fee. Plan prices for directory access are separate, on the pricing page.
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