Alura — The largest technology and AI education platform in Brazil.
Mid-tier

Alura

The largest technology and AI education platform in Brazil.

Brand account
Verified
Brazil
Portuguese

Alura is a prominent Brazilian edtech platform that has spent over two decades focusing on technology and artificial intelligence education. The organization provides a comprehensive digital learning ecosystem designed to help professionals transition into tech careers or enhance their existing technical skill sets. By offering thousands of courses across programming, data science, and digital design, they have established themselves as a cornerstone of the Lusophone technical training market.

Total reach
412K
Known for
Being the largest technology education platform in Brazil with a massive library of specialized online courses.
aluraonline

Alura follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

Instagram
@aluraonline

412K

as of Oct 16, 2026

Followers

Member data

The details agencies ask for first

Alura's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Alura

What is Alura? Biography, age and background

Alura is a Brazilian educational powerhouse that has been operating for over 22 years in the technology sector. Founded with the mission to transform professional lives through tech knowledge, it has evolved from a traditional training center into the largest online technology school in Brazil. The company is part of the Alura Group, which includes other educational initiatives like Casa do Código and PM3, focusing on a holistic approach to digital literacy.

How Alura became famous

The brand's breakthrough occurred as it transitioned to an unlimited subscription model, mirroring the 'Netflix' style for technology education in the Brazilian market. By aggregating high-quality Portuguese-language content at a time when most tech resources were only available in English, Alura became the go-to resource for local developers. Their visibility exploded through strategic partnerships with major tech influencers and the creation of intensive 'Imersão' coding bootcamps.

What Alura posts

On social media, Alura focuses on educational snippets, technology trends, and career advice for the digital age. Their content frequently covers practical applications of Artificial Intelligence, programming logic, and soft skills necessary for the corporate world. They are well-known for their 'Hipsters Ponto Tech' podcast clips and collaborative videos that simplify complex coding concepts for a general audience.

Alura business ventures, brands and endorsements

Alura operates as a comprehensive educational group with several distinct business units including Alura Para Empresas, which provides corporate training for large organizations. They also manage the Alura Latam expansion and the 'FIAP' ecosystem following a significant merger in the education space. The brand frequently collaborates with tech leaders and industry experts to validate their curriculum and provide real-world insights.

Alura net worth (estimated) and how the money is made

While a specific private valuation is not publicly disclosed, Alura generates significant revenue through a multi-tiered subscription model for individual students and large-scale B2B contracts. As a market leader in Brazilian edtech, their income is sustained by recurring annual memberships and specialized corporate partnerships. Their financial health is bolstered by their position as one of the most recognized educational brands in the Latin American technology sector.

Films, TV and signature work

Alura's signature work is found in their vast library of over 1,400 courses and their highly popular 'Imersão' events which attract tens of thousands of participants. They produce the 'Hipsters Ponto Tech' podcast, which is one of the most influential technology programs in Brazil. Additionally, their '7 Days of Code' challenges have become a staple for students looking to build practical portfolios.

Where to watch

Students can access the full suite of educational content directly through the official Alura platform and mobile application. For free educational tips and community engagement, the brand maintains a strong presence on Instagram, YouTube, and LinkedIn. They also host an active Discord community and various specialized forums where students can interact and solve technical problems together.

Awards and milestones

Alura has achieved a significant milestone by surpassing 410,000 followers on Instagram and reaching millions of students over two decades of operation. They are consistently recognized as a top employer and a leader in the 'Great Place to Work' rankings within the Brazilian tech scene. The brand is celebrated for its role in bridging the technical talent gap in Brazil through accessible, high-quality digital education.

How big is Alura's audience?

Alura has 412K followers in total, which puts this profile in the mid-tier band (100k – 500k followers). The largest single audience is on Instagram with 412K followers — about 100% of the total reach.

What 412K combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Alura have in 2026?
Alura has around 412K followers in total across 1 tracked platform in 2026: 412K on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Alura gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Alura's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Alura biggest on?
Instagram, with about 412K followers — roughly 100% of a 412K total following. That places Alura in the Mid-tier band (100K – 500K followers).

Alura's followers by platform

Here is where Alura's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Alura follower count by platform (last checked Oct 16, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram412K followers100%@aluraonline

Official handles and live links

Every handle on this page links to the official account. If you are verifying Alura before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Alura have on Instagram?
Alura has about 412K followers on Instagram as of the latest recorded check, which is roughly 100% of Alura's total 412K following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Alura's official social media handles?
aluraonline on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Alura.

Who follows Alura?

Alura is based in Brazil and posts in Portuguese. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in education and tech & science, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

Working with Alura

If you are shortlisting Alura for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Education and Tech & Science
Budget signal
Mid-tier audience (100k – 500k followers)

Related questions

Is Alura a good fit for a brand campaign?
Alura sits in the Mid-tier band (100K – 500K followers) in education and tech & science with a Brazil-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Alura?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Alura's numbers

Alura's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Alura a real verified account?
Yes — Alura's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Alura's follower numbers last updated?
The most recent recorded check was Oct 16, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Alura gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Alura; the current platform totals above remain the clearest view of audience size.

Alura's Fan Score

CFB Rating 7.9 out of 10, and what fans think.

Audience reach7.3 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

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More about Alura

Other questions people ask about Alura.

Where is Alura from?
Alura is based in Brazil and publishes in Portuguese. We have not published a confirmed date of birth for Alura yet.
What is Alura best known for?
Being the largest technology education platform in Brazil with a massive library of specialized online courses.. Main niches: Education, Tech & Science.
What language does Alura create in?
Mainly Portuguese. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
What is Alura's net worth?
While a specific private valuation is not publicly disclosed, Alura generates significant revenue through a multi-tiered subscription model for individual students and large-scale B2B contracts. As a market leader in Brazilian edtech, their income is sustained by recurring annual memberships and spe…
Where is Alura based?
Public profiles place Alura in Brazil, posting mainly in Portuguese. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.
How much does Alura earn per post?
There is no public rate card for Alura. Budget guidance on this page is $3K – $8K per post, a range from the combined public follower count. Rates move with usage rights, exclusivity, format and territory, so use Alura's 412K combined reach and mid-tier band as a starting point and negotiate directly.
Who are creators similar to Alura?
CreatorFanBase lists comparable names in education, tech & science and in Brazil, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Alura sponsorship rate and cost per post

How much does it cost to hire Alura? A planning estimate for one sponsored post is $3K – $8K per post.

DeliverableEstimated cost
Story or short mention$1K – $3K
Sponsored post, Reel or Short$3K – $8K
Dedicated video or integration$6K – $15K
Three-post campaign package$9K – $21K

How to hire Alura

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Alura for you.

Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.

Before you brief Alura

Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.

See plans·How counts are measured

Book Alura for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with Alura and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

How to contact Alura for a brand partnership

Official channels and links

Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

Open for collaboration requests

Request a collaboration with Alura

Share your brief once. We pass it on through the creator's public business channels.

Are you Alura or their manager? Claim this profile

Explore creators like Alura

Jump to the rankings, countries and platforms this profile belongs to.

Guides for campaigns like this

Data & sources

How the numbers on this page are collected and what they mean.

Last updated
Oct 16, 2026
Where it comes from
instagram public profile
Accuracy
Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

References and further reading

People also ask

Straight answers to the questions people search for.

How many followers does Alura have?

Alura has about 412K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.

How much does Alura charge for a sponsored post?

Use $3K – $8K only as a planning estimate for one sponsored post from Alura. It uses the combined public follower count across the platforms stored here, not a rate card Alura sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.

Is Alura's account verified?

Yes. The handles on this profile are marked verified, which means they were matched to Alura's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.

Where is Alura based?

Alura is listed as Brazil. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged Brazil are on the country list.

What language does Alura speak?

Alura is tagged as Portuguese-speaking on this profile. Use that when the script or the voiceover has to be in Portuguese, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Portuguese creators can be filtered in search.

What type of content does Alura make?

Alura is filed under Education and tagged as Portuguese-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More education creators are on the Education category.

How can I contact Alura for a collaboration?

Request a collaboration with Alura using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.

Which creators are similar to Alura?

Start with the similar names on this profile, then widen to the Education category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.

What date is Alura's audience snapshot from?

The newest follower snapshot stored for Alura is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

Does Alura match an education campaign in Brazil?

Alura is tagged Education, Brazil in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.

How do I get Alura to promote my brand?

You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Alura and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Alura decides whether to accept. See the managed option on pricing.

What is Alura's rate for a Instagram story or reel?

Our planning estimate for one sponsored post from Alura is $3K – $8K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Alura sets the real rate. The method is on the methodology page.

Which education creators in Brazil are similar to Alura?

Alura is one of the Education profiles in Brazil on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

How do I find education influencers in Brazil for a brand campaign?

Start in search with the Education category and Brazil as the country, then set a follower range that fits the budget. Shortlist a few names like Alura, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

Can Alura create Portuguese content for my brand?

Alura is tagged Portuguese on this profile, so a script in Portuguese is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Portuguese-speaking creators can be filtered in search.

Who is Alura's manager or agent?

We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Alura's team for you and negotiate the deal. Plans and the managed option are on pricing.

How do I find Alura's official profiles?

The official accounts we have for Alura are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

How many platforms is Alura on?

Alura has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

Is Alura a brand or a creator?

Alura is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.

Is CreatorFanBase Alura's agency?

Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Alura for you. Use the official links on the profile and ask Alura for a fee. Plan prices for directory access are separate, on the pricing page.