TikTok engagement rate calculator
TikTok engagement rate = (likes + comments + shares) ÷ views × 100. Between 4% and 8% is typical on TikTok, and above 10% is excellent. Use views rather than followers, because most TikTok viewers don't follow the creator.
Engagement rate
6.40%
Verdict
Strong
Typical TikTok range: 4% – 8% of views
Estimates based on published industry ranges.
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How it's calculated
- Average the likes, comments and shares across the creator's last 10 videos.
- Divide by the average views of those videos and multiply by 100.
- Rates above 10% usually mean a strongly loyal community.
Benchmarks
| Followers | Typical rate | Strong |
|---|---|---|
| Under 10K | 8% – 12% | 15%+ |
| 10K – 100K | 6% – 9% | 12%+ |
| 100K – 1M | 5% – 7% | 10%+ |
| 1M+ | 3% – 6% | 8%+ |
Questions people ask
Why use views instead of followers on TikTok?
TikTok's For You page shows videos to non-followers, so views reflect the real audience better than follower count.
What is a good TikTok engagement rate?
Around 5% to 8% of views is solid. Over 10% is excellent and usually means highly relevant content.
Do shares matter more than likes?
Shares are a strong signal because they spread content further, which is why our TikTok formula includes them.
How many videos should I average?
Use the last 10 videos and leave out a single viral hit, which can distort the average.
Is high engagement always good for brands?
It's a strong start, but also check audience country and age so the views match your market.
Can I compare TikTok and Instagram rates?
Not directly. TikTok rates are calculated on views and are naturally higher than Instagram's follower-based rates.
What engagement rate is suspicious?
Huge view counts with almost no comments or shares, or comments in languages that don't match the audience, deserve a closer look.
Where do I find TikTok creators to check?
Use CreatorFanBase search with the TikTok platform filter, then narrow by niche, country and follower range.