A leading ASMR creator renowned for his silent cooking videos and immersive mukbang content.
Zach Choi is a Korean-American content creator who gained massive popularity through high-quality ASMR cooking and eating videos. His signature style features dark aesthetics, rhythmic sound editing, and a wordless performance format. He has expanded his reach across major social platforms, becoming one of the most-watched food influencers globally.
Latest recorded followers, subscribers and engagement on each platform.
33.7M
as of Oct 14, 2026
Followers
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Zach Choi is a Korean-American content creator based in the United States who has redefined the culinary ASMR genre. He is known for his meticulously produced videos that focus on the sensory experience of cooking and eating. His background in digital media has allowed him to build a massive global following by utilizing a wordless, rhythmic format that transcends language barriers.
Zach Choi achieved viral fame through his high-quality ASMR cooking and eating videos, which stood out for their dark aesthetics and crisp sound engineering. His breakthrough moment arrived as his signature 'crunch' sounds and synchronized editing style began to trend globally on social media. This unique approach to food content quickly turned him into one of the most-watched food influencers on the internet.
His content is characterized by a silent, focused performance style where the sounds of cooking and eating take center stage. Zach Choi is best known for his viral fried food recipes and elaborate ASMR mukbangs that feature rhythmic sound editing. The videos typically use a dark, minimalist background to ensure the audience's full attention remains on the food and the auditory experience.
Zach Choi has leveraged his massive digital reach to collaborate with various brands in the food and technology sectors. His business model primarily revolves around high-traffic video production and social media partnerships that align with his high-end aesthetic. As a leading figure in the food influencer space, he has become a sought-after partner for companies looking to reach a global, food-focused audience.
No reliable public estimate exists for Zach Choi's net worth, but his income is driven by massive viewership across video platforms. He generates significant revenue from ad platforms, sponsored content, and brand deals integrated into his viral videos. His position as one of the top food creators globally suggests a substantial income generated through high-volume digital engagement.
Zach Choi's signature work is his long-running series of ASMR cooking videos that emphasize the sounds of preparation and consumption. While he operates primarily in the digital space, his work has been featured and referenced across various media outlets as a benchmark for high-quality ASMR production. His style has influenced a new generation of food creators worldwide.
Viewers can find Zach Choi's extensive library of ASMR cooking and eating content on his official YouTube channel. He also maintains a presence on other major social platforms where he shares shorter versions of his viral recipes. His YouTube channel remains the primary destination for his high-definition, long-form sensory experiences.
Zach Choi has achieved a monumental milestone by surpassing 33 million subscribers on YouTube, making him one of the most successful food creators on the platform. His videos regularly garner millions of views within days of release, reflecting his immense global reach. This milestone highlights his role as a dominant force in the international digital food community.
Zach Choi has 33.7M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 33.7M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where Zach Choi's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 33.7M followers | 100% | @ZachChoi |
Every handle on this page links to the official account. If you are verifying Zach Choi before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Zach Choi is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and food & cooking, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Zach Choi for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Zach Choi's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Zach Choi; the current platform totals above remain the clearest view of audience size.
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Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Budget guidance: $120K+ (estimate). Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee. Compare rate estimates by niche →
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Straight answers to the questions people search for.
Zach Choi has about 33.7M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on the weekly refresh described on the methodology page.
A sponsored post from Zach Choi is estimated at $120K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the YouTube rate band. Zach Choi sets the real fee. The method is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to Zach Choi's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
USA is the country on Zach Choi's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged USA is on the country list.
Zach Choi is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
The category stored for Zach Choi is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Send a collaboration brief from the form on this profile, or use the official links to reach Zach Choi directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Movies & TV category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Zach Choi is 14 October 2026. Counts refresh on a weekly schedule, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Zach Choi is tagged Movies & TV, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Zach Choi and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Zach Choi decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Zach Choi is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Zach Choi sets the real rate. The method is on the methodology page.
Zach Choi is one of the Movies & TV profiles in USA on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Zach Choi, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Zach Choi is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Zach Choi's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Zach Choi are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Zach Choi has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Zach Choi for you. Use the official links on the profile and ask Zach Choi for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Zach Choi while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
