PSY — Korean pop icon known globally for his viral hits and energetic performances.
Elite

PSY

Korean pop icon known globally for his viral hits and energetic performances.

Human
Verified
South Korea
Korean, English

PSY, born Park Jae-sang, is a South Korean singer, rapper, songwriter, and record producer. He rose to international fame in 2012 with his hit single 'Gangnam Style', which became the first YouTube video to reach one billion views. His channel features music videos, concert footage, and behind-the-scenes content.

Total reach
20.6M
Known for
He is notable for pioneering K-pop's global expansion with his comedic music videos and catchy dance moves.
officialpsy

PSY follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

20.6M

as of Oct 14, 2026

Followers

Member data

The details agencies ask for first

PSY's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About PSY

Who is PSY? Biography, age and background

PSY, born Park Jae-sang, is a world-renowned singer, rapper, and record producer from South Korea. Known for his charismatic stage presence and satirical humor, he spent years developing his craft in the Korean music industry before achieving global stardom. His background includes studying in the United States, which helped shape his unique, cross-cultural approach to music and performance.

How PSY became famous

His breakthrough came in 2012 with the release of the viral hit 'Gangnam Style'. The song's comedic music video and signature 'horse dance' became a global phenomenon, catapulting him to the top of international music charts. It notably became the first video in history to reach one billion views on YouTube, forever changing how the world consumes K-pop and digital media.

What PSY posts

His official digital channels feature high-budget music videos, energetic live concert footage, and behind-the-scenes looks at his creative process. The content is characterized by vibrant colors, rhythmic choreography, and the infectious energy that has become his trademark. His videos often blend social commentary with upbeat, dance-oriented pop music.

PSY business ventures, brands and endorsements

Beyond his career as a performer, PSY is a significant music executive who founded his own entertainment agency, P Nation. Through this venture, he signs and manages other successful K-pop artists, influencing the next generation of talent. He has also been the face of numerous global brands, ranging from electronics to food and beverage companies.

PSY net worth (estimated) and how the money is made

Media estimates suggest PSY has a substantial net worth, though specific figures are not officially confirmed. His wealth is generated through massive digital royalties, international touring, and music production. Additionally, his role as the head of P Nation and his various high-profile endorsement deals contribute significantly to his total earnings.

Films, TV and signature work

His signature work includes global hits like 'Gangnam Style', 'Gentleman', and 'Daddy', all of which have achieved massive commercial success. He has appeared on numerous international television programs and talk shows, sharing his music with a worldwide audience. His annual 'Summer Swag' concert series is also a staple of his professional output in South Korea.

Where to watch

Fans can watch PSY's music videos and performances on his official YouTube channel, which boasts a massive following of about 20.6 million subscribers. His music is available on all major streaming platforms globally. He also remains active on other social media platforms where he shares updates on his latest projects and his agency's artists.

Awards and milestones

PSY has reached an incredible milestone of about 20.6 million subscribers on YouTube, reflecting his enduring global popularity. He has received numerous international awards, including multiple Billboard Music Awards and Guinness World Records for his video view counts. His most historic achievement remains being the first artist to hit the one billion view milestone on YouTube.

How big is PSY's audience?

PSY has 20.6M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 20.6M followers — about 100% of the total reach.

What 20.6M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does PSY have in 2026?
PSY has around 20.6M followers in total across 1 tracked platform in 2026: 20.6M on YouTube. Counts are public platform figures and shift daily, so treat them as close approximations.
Is PSY gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label PSY's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is PSY biggest on?
YouTube, with about 20.6M followers — roughly 100% of a 20.6M total following. That places PSY in the Elite band (Over 10M followers).

PSY's followers by platform

Here is where PSY's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

PSY follower count by platform (last checked Oct 14, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
YouTube20.6M followers100%@officialpsy

Official handles and live links

Every handle on this page links to the official account. If you are verifying PSY before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does PSY have on YouTube?
PSY has about 20.6M followers on YouTube as of the latest recorded check, which is roughly 100% of PSY's total 20.6M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are PSY's official social media handles?
officialpsy on YouTube. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for PSY.

Who follows PSY?

PSY is based in South Korea and posts in Korean and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in music and movies & tv, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

Working with PSY

If you are shortlisting PSY for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
YouTube
Category fit
Music and Movies & TV
Budget signal
Elite audience (over 10m followers)

Related questions

Is PSY a good fit for a brand campaign?
PSY sits in the Elite band (Over 10M followers) in music and movies & tv with a South Korea-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact PSY?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify PSY's numbers

PSY's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is PSY a real verified account?
Yes — PSY's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were PSY's follower numbers last updated?
The most recent recorded check was Oct 14, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is PSY gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for PSY; the current platform totals above remain the clearest view of audience size.

PSY's Fan Score

CFB Rating 8.6 out of 10, and what fans think.

Audience reach8.7 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

Fan score

—/5

No fan ratings yet — be the first

5★0
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More about PSY

Other questions people ask about PSY.

Where is PSY from?
PSY is based in South Korea and publishes in Korean, English. We have not published a confirmed date of birth for PSY yet.
What is PSY best known for?
He is notable for pioneering K-pop's global expansion with his comedic music videos and catchy dance moves.. Main niches: Music, Movies & TV.
What language does PSY create in?
Mainly Korean, English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
What is PSY's net worth?
Media estimates suggest PSY has a substantial net worth, though specific figures are not officially confirmed. His wealth is generated through massive digital royalties, international touring, and music production. Additionally, his role as the head of P Nation and his various high-profile endorseme…
Where is PSY based?
Public profiles place PSY in South Korea, posting mainly in Korean, English. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.
How much does PSY earn per post?
There is no public rate card for PSY. Budget guidance on this page is $120K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. PSY sets the real fee.
Who are creators similar to PSY?
CreatorFanBase lists comparable names in music, movies & tv and in South Korea, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

PSY sponsorship rate and cost per post

How much does it cost to hire PSY? A planning estimate for one sponsored post is $120K+ (estimate). Fees at this audience size are negotiated individually.

DeliverableEstimated cost
Story or short mention$42K+
Sponsored post, Reel or Short$120K+
Dedicated video or integration$220K+
Three-post campaign package$310K+

How to hire PSY

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with PSY for you.

Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.

Before you brief PSY

Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.

See plans·How counts are measured

Book PSY for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with PSY and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

How to contact PSY for a brand partnership

Official channels and links

Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

Open for collaboration requests

Request a collaboration with PSY

Share your brief once. We pass it on through the creator's public business channels.

Are you PSY or their manager? Claim this profile

Explore creators like PSY

Jump to the rankings, countries and platforms this profile belongs to.

Guides for campaigns like this

Data & sources

How the numbers on this page are collected and what they mean.

Last updated
Oct 14, 2026
Where it comes from
Apify YouTube public channel
Accuracy
Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

References and further reading

People also ask

Straight answers to the questions people search for.

How many subscribers does PSY have?

PSY has about 20.6M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.

What does a sponsored post from PSY cost?

Use $120K+ only as a planning estimate for one sponsored post from PSY. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. The method is on the methodology page.

Is PSY's account verified?

Yes. The handles on this profile are marked verified, which means they were matched to PSY's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.

Which country is PSY from?

South Korea is the country on PSY's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged South Korea is on the country list.

What language does PSY speak?

PSY is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.

What does PSY post about?

The category stored for PSY is Music. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Music category.

How can I contact PSY for a collaboration?

Request a collaboration with PSY using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.

Who are influencers like PSY?

Other published creators near PSY are in the similar creators section on this page, above these questions. If you want a longer list in Music, use the Music category and keep the country if the market matters. The posts, not the label, decide the fit.

How recent is PSY's follower count?

The newest follower snapshot stored for PSY is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

Does PSY match a music campaign in South Korea?

PSY is tagged Music, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Music list.

Will PSY promote my brand or a song launch?

You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to PSY and negotiates for you. Music audiences respond to song launches, live moments and lifestyle tie-ins, so pitch a format that matches recent posts. PSY decides whether to accept. See the managed option on pricing.

How much does a YouTube video from PSY cost?

Our planning estimate for one sponsored post from PSY is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — PSY sets the real rate. The method is on the methodology page.

Who are the best music influencers in South Korea like PSY?

PSY is one of the Music profiles in South Korea on CreatorFanBase. Open the Music category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

Where can I hire music influencers in South Korea?

Start in search with the Music category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like PSY, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

Is PSY a good choice for a Korean-language campaign?

PSY is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.

Who manages PSY's brand deals?

We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach PSY's team for you and negotiate the deal. Plans and the managed option are on pricing.

What are PSY's official social links?

The official accounts we have for PSY are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

How many platforms is PSY on?

PSY has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

Can CreatorFanBase arrange a deal with PSY?

Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to PSY for you. Use the official links on the profile and ask PSY for a fee. Plan prices for directory access are separate, on the pricing page.

Can I shortlist PSY for a campaign?

Open this profile and save PSY while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.