A creative hub for oddly satisfying trends, viral hacks, and artistic DIY projects.
Founded by Joanna Zhou in 2013, the channel produces content ranging from deep dives into internet trends to budget-friendly gift ideas. Based in Linz, Austria, the platform showcases a mix of ASMR-style crafts, drawing, and painting tutorials. The brand has built a massive following by blending aesthetic visual arts with practical life hacks.
Latest recorded followers, subscribers and engagement on each platform.
4.1M
as of Oct 14, 2026
Followers
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Maqaroon is a prominent digital brand and creative platform founded by Joanna Zhou in 2013. Based in Linz, Austria, the brand focuses on the intersection of visual arts, DIY culture, and lifestyle content. It has evolved from a small creative project into a massive online destination for viewers interested in aesthetic crafts, drawing, and innovative life hacks.
The brand achieved global fame by tapping into the viral potential of ASMR-style craft tutorials and satisfying visual content. By producing high-quality, aesthetically pleasing videos that featured unique DIY projects and budget-friendly gift ideas, Maqaroon successfully captured a worldwide audience. Its breakthrough was driven by the universal appeal of creative problem-solving and the 'oddly satisfying' nature of its artistic process.
The channel specializes in a mix of deep dives into internet trends, painting tutorials, and practical DIY hacks. Known for its clean, bright visual style and calming presentation, the content often includes projects like miniature crafts, custom stationery, and creative room decor. The videos are designed to be both educational and relaxing, blending technical skill with accessible art techniques for viewers of all levels.
The brand has successfully expanded beyond video content into various creative ventures, including merchandise and digital products. Joanna Zhou has leveraged the platform's success to collaborate with art supply companies and lifestyle brands that align with the channel's aesthetic. Income is also generated through digital advertising, sponsored creative segments, and potential licensing of artistic designs.
There is no reliable public estimate for the brand's net worth, but it generates significant revenue through its massive YouTube presence. Income streams include Google AdSense revenue from millions of views, brand partnerships, and sales from their own product lines or affiliate marketing. The brand's focus on high-engagement lifestyle and craft topics makes it particularly attractive for targeted advertising.
Maqaroon is best known for its signature DIY and ASMR craft videos that have gone viral across multiple social platforms. While primarily focused on digital media, the brand's work is celebrated for its high production value and innovative approach to short-form tutorial content. Its signature style has influenced the way creative content is presented online, emphasizing aesthetic appeal and practical utility.
Viewers can watch the full catalog of creative tutorials on the Maqaroon YouTube channel, which serves as the brand's primary hub. The platform showcases a library of videos ranging from quick hacks to detailed artistic projects. Additionally, the brand maintains a presence across other social networks where it shares shorter clips and updates on new creative experiments.
A major milestone for the brand is reaching a combined following of about 4.08 million subscribers on YouTube. Since its founding in 2013, Maqaroon has established itself as a leader in the DIY and lifestyle category. The channel's ability to consistently generate millions of views across its projects marks it as one of the most successful creative brands based in Austria.
Maqaroon has 4.1M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 4.1M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where Maqaroon's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 4.1M followers | 100% | @maqaroon |
Every handle on this page links to the official account. If you are verifying Maqaroon before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Maqaroon is based in Austria and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Maqaroon for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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Maqaroon's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Maqaroon; the current platform totals above remain the clearest view of audience size.
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Budget guidance: $49K – $120K per post (estimate). Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee. Compare rate estimates by niche →
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How the numbers on this page are collected and what they mean.
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Straight answers to the questions people search for.
Maqaroon has about 4.1M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on the weekly refresh described on the methodology page.
For planning, Maqaroon sits around $49K – $120K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the YouTube rate band. It is an estimate, not a quote. Ask Maqaroon for the current fee. How the range is built is on the methodology page.
The profile marks Maqaroon as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
Maqaroon is listed as Austria. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged Austria are on the country list.
Maqaroon is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Movies & TV is how Maqaroon is grouped in the directory, with English as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Movies & TV category.
Request a collaboration with Maqaroon using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Other published creators near Maqaroon are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Maqaroon is 14 October 2026. Counts refresh on a weekly schedule, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Maqaroon is tagged Movies & TV, Austria in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Maqaroon and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Maqaroon decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Maqaroon is $49K – $120K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Maqaroon sets the real rate. The method is on the methodology page.
Maqaroon is one of the Movies & TV profiles in Austria on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and Austria as the country, then set a follower range that fits the budget. Shortlist a few names like Maqaroon, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Maqaroon is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Maqaroon's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Maqaroon are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Maqaroon has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Maqaroon for you. Use the official links on the profile and ask Maqaroon for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Maqaroon while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
